“If I were about to launch a new initiative at Google and I needed a sales lead, Aaron would be first on my list to try to woo. He's an excellent salesman, but more than that, he's a trustworthy, enthusiastic, team-player who will do anything that needs to be done to make the project a success. He doesn't just look out for his own turf -- he's in it for the good of the company and the entire cross-functional team. During the launch of Google Ad Manager, Aaron's responsibilities extended far beyond what one would normally think of as "sales". In fact, it's more accurate to think of Aaron's role within the "GAM" team as our VP of Sales and Marketing. In that capacity he worked closely with Group Product Managers, Engineering Directors, Product Marketing Managers and Product Counsel to build out the product, set the roadmap, develop the go-to-market strategy, scale our internal support system, grow the team internationally and develop our contracts and program policies. Aaron was successful in each of those areas.”
About
Experience & Education
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Chartbeat
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Honors & Awards
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AdExchanger Research Report -- "It's Time to Revisit Your Retargeting Strategy'
AdExchanger
Quoted in AdExchanger Research Report: "It's Time to Revist Your Retargeting Strategy:
https://research.adexchanger.com/revisit-your-retargeting-strategy.html
Says Aaron Kaliner, VP, Direct Response & Commerce Solutions at Rocket Fuel, "Initially, retargeting was only focused on driving eCommerce lift, but that limited the level of interest within most retail organizations. Now that we're able to show that retargeting drives in-store purchase lift, the level of attention and…Quoted in AdExchanger Research Report: "It's Time to Revist Your Retargeting Strategy:
https://research.adexchanger.com/revisit-your-retargeting-strategy.html
Says Aaron Kaliner, VP, Direct Response & Commerce Solutions at Rocket Fuel, "Initially, retargeting was only focused on driving eCommerce lift, but that limited the level of interest within most retail organizations. Now that we're able to show that retargeting drives in-store purchase lift, the level of attention and involvement from senior level marketers and the c-suite has dramatically increased.” -
eMarketer: "The US Retail Industry 2015: Digital Ad Spending Forecast and Trends"
eMarketer
Quoted in eMarketer US Retail Industry 2015 report on Digital Trends:
http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2001570 -
Google "G Values" Award Winner
Google
Organizations
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Young eCommerce Professionals Association
Founding Board Member + Advisory Committee Member
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