“How Meta can- or be forced to- avoid addicting kids”
When 41 states and D.C. sued Meta, Facebook’s parent company, more than a month ago, their complaint was redacted to the point of illegibility. Now, an unredacted version has emerged, and it’s well worth the read.
The state attorneys general claim, essentially, that Meta is exploiting its younger users for profit, privately prioritizing growth over teens’ well-being, even as it claims publicly that safety is paramount: “The lifetime value of a 13 y/o teen is roughly $270,” one internal company email counsels. This mind-set, the attorneys general say, informed the very design of the company’s products. And it has led executives, counter to internal research, to back off proposals that would improve those products by discouraging “problematic use” — a jargony way of saying addiction. (Meta has disputed that characterization.)
Obviously, Meta is a business, and moneymaking is what businesses do. Current law does little to restrain social media services from luring users down the rabbit hole, and, for the most part, that’s how it should be. Yet there is leeway for the government to place restrictions on products that harm children’s health. The type of problematic use the complaint describes, hours spent scrolling, is precisely the kind that research shows damages minds not yet fully formed.
The state attorneys general might nevertheless struggle in the courts. The complaint is on the firmest legal footing in its charges relating to the Children’s Online Privacy Protection Act (COPPA), which sets strong restrictions on companies’ relationships with users under the age of 13. COPPA both restricts the ways platforms can collect and process data on those users and requires parental consent to create accounts. Because these rules are onerous, platforms generally prohibit under-13s from signing up at all — but, as any parent well knows, that doesn’t actually stop them. (CEO Mark Zuckerberg, the complaint alleges, received a report in 2015 that about one-third of all 10-to-12-year-olds in the country were on Instagram.)
This means that platforms end up collecting all the data they’re not supposed to gather without any of the consent they’re supposed to obtain. The state attorneys general contend that Meta’s platforms teem with tweens because the company isn’t searching particularly hard for them. The evidence they present, including unanswered reports of accounts by underage users, appears compelling; Meta predictably responds that the complaint is stuffed with “selective quotes and cherry-picked documents.” A judge will now decide, and COPPA’s strong language gives the attorneys general a substantial argument.
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9moAfter raising a kid that was highly addicted to Facebook, I can fully empathize with this one.