Max Collin, PhD’s Post

For automotive marketers leveraging converging television formats to build their brands and sell products, it's important to consider the four Cs: connection, content, choice and commerce. Learn more from Jim Johnson, VDX.tv's Lead of Industry Solutions - Automotive. (via Automotive World) #automotivemarketing #CTV #digitaladvertising #customerexperience

I have a confession. I’m a serial churner. From movie streaming services to editing tools. I sign up to streaming services in fall and winter. I churn ahead of spring and summer when I’m outdoors. And I’m not alone. According to The Streamable, 56 million serial churners cancelled streaming services in 2023. That's right. 56 million customers churn, and sign back up at a later time. However, serial churners are in every industry. So what do you do if they’re doing the same to your product? Here are some ideas: - Limit access to premium features for longer-term commitments. - Replace free trials with low-cost paid trials to filter non-committed users. - Use stepped discounts (50% to 15%) to ease customers into full pricing. - Offer budget-friendly options and annual deals with cancellation fees to deter quick churn. - Integrate the service into various aspects of users' lives for increased dependence. Can the product have dual purpose? - Create bundles with complementary services across industries to attract dedicated super-consumers and reduce churn. How have you dealt with serial churners? --- 💬 Comment your experience below. ♻️ Repost if this was helpful. Follow me Hattie the PMM for daily product marketing tips.

Might be time to hit play on your digital commerce success 📺 👀 Video can be found on PDP (product detail page), search ads, brand stores, streaming TV ads.... It's everywhere and it makes sense why. ☕️ Video is Engaging and easily grabs attention. It show products in action, how they work, the lifestyle they enable. Helps fosters a connection that static images can't. & more often than not, you can measure performance to understand the actual impact (especially on AMZ!) IMHO its important to create and use video strategically. You're losing out on a lot of potential growth without it. Quick tips: ✨ Keep it short and sweet ✨ Prioritize accessibly & mobile friendly (short large callouts, high contrast) ✨ Show, don't tell P.S., do you really need a unique video for each PDP? Think strategically. Don't stress out your designers 😉 #digitalshelf #digitalcommerce #ecommerce #digitalcontent #ecommercedesign #amazon #amazondesign #amazoncontent

Looking forward to joining Variety at CES in conversation with Todd Spangler to discuss Data-Driven Shoppable Series Content — Powered by New Syndication Technology. If you are at CES and want to learn more about the future of shoppable video or want to connect with me about talkshoplive®, join us! Data-Driven Shoppable Series Content - Powered by New Syndication Technology Join TalkShopLive CEO and co-founder Bryan Moore and Variety Editor Todd Spangler as they dive into the future of retail, media and technology and how live shopping, video commerce and serialized content sits at the intersection. Connecting retailers, brands, publishers, social networks and creators, to win together, and provide the most in-demand shoppable experiences for consumers, Moore will share more about the strategy shaping 2024 in the space. TalkShopLive powers live shopping and creates scalable programming for retailers including Walmart, Target, Best Buy, Bass Pro Shops, publishers including Penske Media Corporation, Condé Nast, and Hearst and talent including Oprah, Jennifer Lopez, the Jonas Brothers and leading TikTok creators. This conversation will focus on the "why and how" retailers and brands are utilizing TalkShopLive’s technology to seamlessly connect the retail landscape, and dive into its serialized shoppable content, highlighting TalkShopLive’s award winning branded content series’ and discussing the future of retail as media and media as retail. https://lnkd.in/eTd2Qt29

On November 9, our very own Sarah Botherway commercial strategy director, will be joining Guy Southam, director, product development, advanced advertising and Jeremy Bradley, director business development, advanced advertising from Synamedia for a conversation on how to maximise the value of your advertising inventory. Join the webinar to gain valuable insights on what economic drivers are motivating brands and publishers, how to activate addressability, how to improve your ROI and what the future might hold for addressable advertising. Register here https://lnkd.in/djWEj_78 #personalisation #targetedadvertising #streamingtv #OTT #SynamediaIris #webinar

In our latest blog post, we dive into the significance of user engagement analytics and unveil top tips to supercharge user engagement in your streaming service. 💡 Thrive in the competitive streaming landscape by unlocking the power of data-driven strategies. #UserEngagement #OTT #StreamingSuccess #DataDrivenInsights #DigitalInnovation

Mux & Evergent Technologies Inc. collaboration is revolutionising the streaming service industry: Here's some of the key points of the partnership: ✅ A Unified Approach - Merge Video QoE with billing insights for unparalleled subscriber view 👀. ✅ Enhanced Decision-Making - Use comprehensive data to deploy personalised retention strategies 🛠️. ✅ AI-Powered Churn Management - Predict and mitigate subscriber loss with greater accuracy 🔍. ✅ Holistic Subscriber Experience - From content quality to billing, gain a 360-degree understanding 🔄. #OTT #Streaming #ChurnManagement #AI

As a professional entrenched in advertising, marketing, and communication, this move holds significance. Prime's vast and engaged user base presents a new avenue for advertisers, leveraging data-driven strategies for precision. This shift reflects the dynamic nature of the industry, urging us to adapt continually. Striking a balance between relevance and intrusion will be crucial for success. It's an opportunity for professionals to discuss and navigate the evolving landscape, exploring ways to capitalize on these changes for impactful campaigns. AmazonPrimeVideo #amazonmarketing #advertising #marketing #communications #amazonprimeads #IndustryInsights

📈 Unlock Exclusive Netflix Ad Opportunities with ClickTech! Reach a vast, engaged audience, showcase your brand with premium content, and enjoy unmatched control and flexibility in your campaigns. Microsoft is the exclusive technology and sales partner of Netflix ads, so as Microsoft’s channel partner of the year, at ClickTech we are proud to offer support to you and your clients with these advertising opportunities! 1) Early Access: Join Netflix's closed beta for its new ad platform by filling out a simple form. 2) Setup Guide: Get a tailored Netflix Product and Setup guide for effective campaigns. 3) Expert Support: Benefit from campaign assistance backed by Microsoft expertise. 4) Creative Approval: Enjoy streamlined content review ensuring compliance and minimizing delays. 5) Cross-Channel Insights: Enhance your media strategy with seamless integration insights. Find out more https://lnkd.in/dWurM53z and reach out if you have further questions! #netflixadvertising #microsoftpartner #digitaladvertising #digitalmarketing

Welcome to Disney's magical world of Automation! 🏰 Check out this article and find more details about how Disney is redefining its advertising game. 🔝 #Automation #Sales #OnlineMarketing