Leaving Twitter was humbling. Twitter is basically why I have the career I have today. I was an early adopter and used it many times over the years to break stories, launch innovative campaigns, and post incredible moments. I can honestly say most of my modern friendships derive from Twitter. In Calgary, people would literally address me by my Twitter handle. So, as the site got worse and worse under Musk's leadership, I struggled because that was my livelihood, that's where people knew me from, and for a Canadian who didn't technically work in the media, I had a pretty substantial audience. But just over two months ago, I posted on Twitter/X that I was done with the site; it had become a shittier place and, lord knows, the internet doesn't need more shitty places. I tossed and turned for weeks over what it would mean to lose that audience. In these times, it can feel like the only thing that matters is your personal brand and the size of your audience. But with one single post, I walked away from it all. And now, it turns out...no one cares. The tweet announcing my departure is probably my least engaged tweet in years. And in the weeks following, I'd pop in to see if anyone was asking where I was. I searched my username over and over, and nope, no one cares.
Ouch? Or relief? I think relief. As millennials, we're likely the first real adapters of social media being tied to our identity, whether that's true or not, I think, is the lesson here. My value, my worth, my intelligence, my success is not, and will not, be decided by a singular company that gets to hold that over my head. That was the mistake I was making. I thought I was important because of Twitter, but Twitter is important because of its users, of which I am no longer one. It's been a big realization over the past couple of weeks that I had found myself in an echo chamber of sorts, that the real world isn't on Twitter, or really any social media platform. The real world is about connections, and the most meaningful connections come from relationships. One company, or many companies, doesn't have control over that. You do. So, to quote a line from my favourite movie: "You have no power over me." Humbled, but grateful to have come to that important realization.
Transformation Strategist | Mental Health Advocate | Co-Founder at Forge & Refine
9moAppreciate the kind words, Dominic! High praise coming from you. I’ve much enjoyed your writing since we crossed paths a few years back.