Director, Publisher Podcast & Newsletter Awards & Summits, Media Voices Podcast co-host, Freelance Media Analyst
The details of this move from the New Statesman are really interesting (Substack aside!) Where we see lots of publishers launching new newsletters across all sorts of different topics, NS has moved to consolidate theirs to just two. “Instead of having a whole buffet of different newsletters and cutting the brilliance up into little segments, we just decided to give [the audience] one that we thought they’d like on Saturday and have the power of a big audience through one newsletter,” said Harry Lambert. This re-bundling is reminiscent of the good old print newspaper, where articles across all topics are collected together in one place each day. But is it a good strategy in the digital age where readers can curate their interests and only sign up to the sections they want at other publications? It certainly seems to be working for the NS, although noted that registered users on the website are automatically subscribed to The Saturday Read. Do you think publishers should offer a wide variety of newsletters readers can sign up to, or just one or two big ones? https://lnkd.in/e6q-EwX4
Wide variety of newsletters so I can choose the most relevant to my interests. Football? No, Chelsea, yes. Motorsports? No, MotoGP, yes. And so on....the more general, the less I am engaged.