Dr. Jens Mueffelmann’s Post

Bonnier Transforms into an Outdoor Adventure Company April 26, 2022 – WINTER PARK, FL – Bonnier LLC, a media company respected for its iconic publications in the marine category, has restructured its business across all operations to prioritize experiential events as its growth engine for the future. The Florida-based company is harnessing the power of media as a means to accelerate consumer interactions across a wide spectrum of outdoor activities. With its new mission to fuel the passion of outdoor enthusiasts, Bonnier is reshaping itself to become the nation’s leading outdoor adventure company.   “We see ourselves almost back in startup mode,” said Dr. Jens Mueffelmann, Executive Chairman. “We’re taking on the mindset of a new company with a new mission and branding, a new leadership team and investors, a new structure and way of working, and a new future. We are now fully focused on growth. Game time!”   In adopting its new “We Are Outdoor Adventure” branding, Bonnier is doubling down on its core mission: to fuel passion for fishing, boating, sailing, motorsports, hunting and travel. This mission is also reflected in the company’s new corporate website, bonniercorp.com, launched this month, which showcases Bonnier’s integrated brands and category dominance.   “What we needed as a company was a strategy for harnessing our individual efforts into something powerful, something meaningful,” said David Ritchie, CEO. “As we work to align our teams on the mission, we find that we are unlocking significant new opportunities. We see ourselves now on a path to double our revenues within five years.”   Read the full announcement here: https://lnkd.in/gk8_KwVf

Bonnier Corp. Sells Seramount—the Leading Workplace Diversity, Equity, and Inclusion Firm—to EAB Bonnier Corp. has sold its Seramount division to EAB, a leading provider of education research, technology, and marketing and enrollment solutions. Seramount is one of the largest and most comprehensive providers of diversity, equity, and inclusion (DE&I) services today, partnering with more than 450 of the world’s biggest and most well-known corporate brands, including half of the Fortune 100. Subha V. Barry will continue to lead the Seramount team as its president. “Seramount is one of the most successful organic transformations in American publishing. Bonnier Corp. has pivoted Working Mother magazine into what it is today: the nation’s leading DE&I platform guiding corporate America along the path towards equality,” said Bonnier Corp. Executive Chairman Dr. Jens Mueffelmann. “EAB is a highly respected and mission-driven organization where Seramount will thrive further.” Read the full announcement here: https://lnkd.in/guNczMSC

David Ritchie Named CEO of Bonnier Corp. David Ritchie has been named CEO of Bonnier Corp., it was announced today by Jens Mueffelmann, Executive Chairman of Bonnier Corp. His appointment is effective August 1. Ritchie is succeeding Eric Zinczenko, who will be departing the company. For the full announcement, visit: https://lnkd.in/gr8Ntki