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ZeroSum
Advertising Services
Grand Rapids, Michigan 5,006 followers
Modern automotive marketing for tomorrow’s top dealer.
About us
ZeroSum is an industry leader in software, marketing, and data science. We're putting that knowledge to use in the automotive vertical. Our team of automotive, technology, marketing, data, and software leaders have been working in the space with several different teams over the past decade. In late 2017, we brought these disciplines together to form an automotive marketing organization. Focused on disruptive market share growth tactics we learned the value of the data and information swirling around this industry. Leveraging the tools and resources of our roots, one of the world's largest privately held media companies, Advance, we sought out to compile all of this data and give our teams access to an unmatched data platform. Built on Microsoft Azure, and leaning into machine learning, artificial intelligence and our wealth of data, we launched ZeroSum AI. We’re the only player in the space using artificial intelligence, machine learning and vast amounts of data to understand and then influence the landscape. We model exactly what is happening market by market and deliver that intel to our partners.
- Website
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https://www.zerosum.ai/
External link for ZeroSum
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Grand Rapids, Michigan
- Type
- Privately Held
- Specialties
- Automotive Marketing, Data Science, Market Share, Search Engine Marketing, Display Advertising, Social Media Advertising, OTT, CTV, Search Engine Ads, Social Media Ads, Artificial Intelligence, AI, and Machine-Learning
Locations
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Primary
99 Monroe Ave NW
200
Grand Rapids, Michigan 49503, US
Employees at ZeroSum
Updates
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New vehicle marketed prices have continued to see a small rebound from fall and winter declines, with a current price of $50,571. But market adjustment levels—which measure the marketed discount from MSRP—have increased by $1,000 over the course of the past year. The increasing market adjustment figures point to the need for a dealer’s pricing and inventory visibility to remain competitive in order to increase the likelihood of sales. For the latest in new, used, and certified vehicles download ZeroSum's State of the Dealer. https://hubs.li/Q02Gpx5M0
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ZeroSum reports that new vehicle movement is beginning to level off, with three months out of the last four falling between 1.13M and 1.16M. It's predicted that July will fall within that same range. For the latest in new, used, and certified vehicles download July's State of the Dealer. https://hubs.li/Q02FC14j0
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Is it going to be harder or easier to sell a car this month? The automotive marketplace is stabilizing with steady supply and static demand trends. However, new car pricing is under pressure. Recent price rebounds are due to model mix shifts and early model year changeovers, not opportunities for aggressive pricing. Pricing Pressure: A $1,000 increase in market adjustment levels year-over-year highlights the delicate supply-demand balance. Visibility is Key: Ensure your inventory is visible and accessible to consumers. Next 30 Days: Selling vehicles will remain consistent, but focus on pricing and inventory visibility as market dynamics shift. ZeroSum's July State of the Dealer is now live. For the latest in new, used, and certified vehicles download today. https://hubs.li/Q02F7SdL0
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ZeroSum data shows that Whitmoyer Ford ranks #1 in market share, selling 10.7% of the vehicles out of 23 dealers in their DMA. Learn how ZeroSum uses artificial intelligence and real-time data to provide market insights you can't get anywhere else: https://hubs.li/Q02Dr1q_0
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Pricing often fuels a consumer's main considerations when buying a vehicle—what to buy, and where to buy it. Having an attractive marketed price is a major element in getting on a consumer’s consideration list and, therefore, having a better opportunity to make a sale. https://hubs.li/Q02Dd1c70
How Automotive Pricing and Incentives are Shaped by Competitive Context
zerosum.ai
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ZeroSum's latest eBook features a roadmap of strategic, data-driven approaches for dealers to fully capitalize on the success of the used car market. View or download for free. https://hubs.ly/Q02C_x080
Driving Profits: The Importance of Data-Driven Decisions in the Used Car Market
zerosum.ai
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Dealers, prioritize acquiring and marketing hybrids, as their demand is high and they align well with new regulatory requirements and consumer preferences. Read more in ZeroSum's latest blog https://hubs.li/Q02C35-00
Hybrids are the Bridge to an Electric Future, But They Are Also “The Wave of the Present” for Dealers
zerosum.ai
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With relatively high turn rates, low days-to-move, and strong Inventory Efficiency Index scores, hybrids should be a priority in dealers' inventory and marketing strategies right now. Learn more: https://hubs.li/Q02BBM4X0 https://hubs.li/Q02BBM4X0
Hybrids are the Bridge to an Electric Future, But They Are Also “The Wave of the Present” for Dealers
zerosum.ai
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New vehicle Inventory continues to tick upward, with a 2.8% increase in the current month compared to April. For the latest in new, used, and certified vehicles download ZeroSum's June State of the Dealer. https://hubs.li/Q02zRYNv0