YPM

Debate has raged for years over vertical video vs. horizontal video, but now the controversy has finally been settled. Vertical videos get way more views because no one wants to turn their phone 90° when they’re eating lunch, walking to work, or riding the subway. #digitalmarketing #marketingtrends #digitaltrends

The key to success isn’t what you know, but who you know – something that’s never been more obvious than in modern marketing. Mobile influencer marketing creates authentic experiences that boost awareness, increase visibility, and plug you into your target audience. #digitalmarketing #marketingtrends #digitaltrends

It seems like no one looks where they’re going nowadays because they’re all watching videos on their smartphones. Videos are 5x as captivating as static images and over 75% of views happen on mobile, making it the perfect way to capture people’s attention. #digitalmarketing #marketingtrends #digitaltrends

Websites used to be like televisions. People didn’t turn them on until they got home. Now they’re like handbags and people carry them around whenever they leave the house. If your website’s not mobile, it’s going to be left behind – literally and figuratively. #digitalmarketing #marketingtrends #digitaltrends

People are becoming more like computers in one way. They want to verify content creators are human before proceeding. That’s why behind-the-scenes content is becoming so popular. It creates real connections between brands and customers. #digitalmarketing #marketingtrends

People hate problems, but love solutions. Researching pain points keeps your content in high demand. Everyone gets headaches. YPM makes sure they come to you for the medicine. #digitalmarketing #marketingtrends #digitaltrends

Quality is the only way to compete in a market full of knockoffs. AI copy/pastes content, like a fast fashion company imitating designer brands. YPM crafts content by hand, ensuring it stands out against computer-generated competition, like a killer dress on the Paris runway. #digitalmarketing #marketingtrends #digitaltrends

You can talk theory all day long, but you gotta get your hands dirty if you want to sell your expertise. That’s why the most respected brands base their content on case studies and field work. It’s the only way to show they have what it takes to get the job done. #digitalmarketing #marketingtrends #digitaltrends

Good writing wins awards, but showy covers sell books, just like strong images boost search rankings. YPM ensures every picture and video on your site is digitally optimized, to grab people’s attention and help your content get noticed. #digitalmarketing #marketingtrends

Relationship experts know you have to get to know someone before crafting the perfect proposal. Tailoring your message to the audience is how you make them say “I do,” which is why YPM researches customers before launching a campaign, so when you pop the question, you get a yes. #digitalmarketing #marketingtrends #digitaltrends