Big congrats to XR Extreme Reach partner World of Wonder, on multiple Emmy nominations for RuPaul’s Drag Race. XR is thrilled to see your hard work and creativity get recognized. Your dedication to celebrating diversity and inclusivity continues to inspire us all and we are proud to support your production teams so you can focus on what you do best -- telling great stories. Here’s to many more successes! #RuPaulsDragRace #ProudPartner
XR Extreme Reach
Advertising Services
Hudson Yards, NY 39,545 followers
The leading platform powering creative around the world.
About us
XR Extreme Reach is the company behind the leading tech platform powering the global creative economy. We move creative at the speed of media, delivering unparalleled control, visibility and insight. Simplify campaign complexity with one global partner. See More. Know More.
- Website
-
https://www.xr.global/
External link for XR Extreme Reach
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Hudson Yards, NY
- Type
- Privately Held
- Founded
- 2008
- Specialties
- 3rd Party Video Ad Serving, TV & Video workflow, Video Advertising Asset Managment, Talent & Rights management, TV Ad Delivery, and Video Analytics
Locations
-
Primary
Hudson Yards, NY 10001, US
Employees at XR Extreme Reach
Updates
-
XR Extreme Reach, CEO, Louisa Wong was recently on Nasdaq Trade Talks to discuss how enterprise, consumers, and education are leveraging AI, future opportunities, and the risk and regulation related to emerging technologies. Joined by Laura Martin, CFA, CMT, Senior Analyst, Media and Entertainment at Needham & Company, and Melanie Paul Austin, MBA Austin, PhD Candidate & Adjunct Lecturer at Baruch, here are some points from the conversation: 🧠 In order to scale Generative AI for better storytelling and consumer engagement, we need to move from using it myopically and place legislation and control to use it responsibly and ethically. 🔔 Using historical data to train AI risks perpetuating past problems - Rubbish in. Rubbish Out. We must collectively leverage diverse data and teach new standards for AI. 🌟 To shape AI’s future, we must teach new and better standards and foster diverse tech talent to create equity, by embracing broader societal segments. 🚀 AI disruption is driving significant business transformation as companies redefine their propositions. While many are exploring the integration of human and machine, creativity remains a crucial element in shaping the future of this ecosystem. Watch the full interview here: https://lnkd.in/eQB-mRdK
-
XR Extreme Reach reposted this
Thanks to the incredible collaboration between XR Extreme Reach, Channel 4, Peach and Clearcast, all advertising broadcasted during the Paralympic Games will be fully subtitled for the first time ever. This marks a significant step forward in making advertising truly accessible for everyone, especially those with hearing disabilities. We're excited to be able to help pave the way for a future where advertising is inclusive and everyone can enjoy the full experience at this year’s Paralympics. Read more here: https://ow.ly/LJzi50SEp4s #2024Paralympics #Accessibility #Advertising
-
We are so proud to support Channel 4 in their mission to ensure that 18 million people in the UK with hearing loss can enjoy every moment of the Paralympic Games without barriers. This groundbreaking initiative means that all scheduled advertising will support subtitles across live linear broadcasting and live coverage via Channel 4 streaming. Together, we can make a lasting impact. Get in touch to get started uk.delivery@extremereach.com Read the press release here 👉 https://ow.ly/LJzi50SEp4s #AccessibleUK #ParalympicsUK #InclusiveAdvertising
Paris 2024 Paralympic Games on Channel 4 most accessible ever: all advertising to carry subtitles during the Games
4sales.com
-
XR Extreme Reach is the only partner certified to deliver ads across both linear and digital for the 2024 Paris Olympics with NBCUniversal. We are so proud to support the games and help advertisers showcase their stories during this historic milestone for women's sports, achieving parity and creating equal coverage for all athletes. Check out this Forbes article, featuring XR President, Jo Kinsella who discusses this incredible win as well as Mark Marshall from NBCU. Read the article here: https://lnkd.in/eiK_7W8a To learn more visit our site: https://www.xr.global/
In A First, Half The Athletes In The Paris Olympics Will Be Female
social-www.forbes.com
-
Make Creative Intelligence Your New Superpower! 🦸 Our very own James Levy taking the stage at MAD//FEST 2024, highlighting the value multiplier of connecting data across every stage of the creative lifecycle–from concept to production, post production to media delivery 🚀 Watch the full video: https://lnkd.in/ed2xV-ag to learn how XR’s creative intelligence optimizes creativity, drives cost efficiencies, minimizes brand risk and maximizes ROI. #MadFest2024 #DataSuperpower #Innovation #CreativeIntelligence #DataDrivenMarketing
-
XR Extreme Reach is continuing to innovate on behalf of our clients and excited to enable an interoperable data solution that benefits brands, agencies, publishers and measurement partners. Recently, XR and AD-ID, LLC jointly announced that they will be the first companies to implement the IAB Tech Lab's new Ad Creative ID Framework (ACIF), which solves for the ability to track every creative throughout the campaign lifecycle. Next week, XR's Dan Brackett will join the line up at IAB's Video Leadership Summit to unpack the new ACIF initiative, a creative ID standard that will solve for: 📊 Cross-Platform Ad Measurement: Fragmented and inconsistent data creates barriers to accurate counting and managing deduplication across linear and digital channels. 👤 Ad Frequency: Audiences are continuously overexposed to ads, leading to poor experiences and ineffective media investments. ⏱ Creative Reconciliation: Countless hours spent tracking down ad creative, matching data logs and validating campaign information. ❗ Brand Suitability & Publisher Reputation: Audiences continuously experience ads in the wrong context. XR has partnered with AD-ID to make persistent creative IDs a reality today--Watch the quick ACIF video and meet us at IAB VLS in Asbury Park, NJ to learn more!
-
We can’t believe it has already been a week since MAD//FEST we’re all still buzzing from the success of our XR Lounge at Backstage with Uncensored CMO! From engaging with clients to connecting with industry peers, the event was filled with energy and inspiration. The amazing speakers left us brimming with new ideas and the vibrant atmosphere was truly infectious. It was fantastic to see so many passionate professionals pushing the boundaries of what's possible in our industry. A huge thank you to everyone who visited our XR Lounge and shared their insights with us. We loved every moment and can’t wait to bring this energy into our future projects with our clients. 🚀✨ Here’s a sneak peak of the madness at MAD//Fest…
-
XR Extreme Reach reposted this
XR Extreme Reach has the largest distribution network and is thrilled to be part of NBCUniversal's Olympic milestone, featuring over 7,000 hours of TV content across linear and streaming channels, representing a monumental advertising opportunity for the world's largest brands to attract audiences across platforms and screens. XR is the only certified partner to uniquely deliver ads to linear AND streaming platforms during NBCU's coverage of the 2024 Paris games, featuring more programming than any other Olympics. We look forward to sharing brand stories with audiences everywhere during this 2-week long global event, showcasing the world of sports and so much more! Read more for a closer look at cross-platform TV advertising for the 2024 Paris games, representing TV broadcast & cable networks, CTV, digital, Spanish language content, etc. Link: https://bit.ly/3xDXzgz #Paris2024 #Olympics #Advertising #Marketing #SportsMarketing
HOW TO WATCH THE OLYMPIC GAMES PARIS 2024 ACROSS NBCUNIVERSAL
nbcsports.com
-
XR Extreme Reach reposted this
Celebrating Smokey Bear's 80th at Cannes Lions! Last week at #CannesLions2024, we dove into the enduring legacy of Smokey Bear, celebrating how his timeless message has evolved to connect with diverse audiences across every screen for over eight decades. Key Takeaways from "Tracing the Legacy and Future of Smokey Bear": 🐻 Consistency is key: While Smokey's delivery has adapted over time, the heart of his message remains unchanged. 🐻 Embrace innovation: Leveraging the latest technologies ensures Smokey’s message continues to engage and inspire across generations. 🐻 Partnerships Amplify Impact: Strong collaborations like those with XR Extreme Reach and Ad Council have magnified Smokey's reach and relevance. 🐻 Authenticity resonates: Smokey's genuine approach has consistently connected deeply with people, proving the power of authenticity. Here's to another 80 years of Smokey Bear's iconic legacy! A very special thank you to our Infillion Café partners XR Extreme Reach and Ad Council! #SmokeyBear #InfillionAtCannes #PSAs #SocialImpactMarketing #PurposeDrivenMarketing #PublicServiceAnnouncement #WildfirePrevention
-
+1