Wonderkind Co

Pay close attention to the medals draped over the necks of this year’s Olympic winners and you may just spot a hexagonal piece of wrought iron that is none other than a piece of the Eiffel Tower from after its renovation. The medals were designed by CHAUMET, a luxury jeweler part of the LVMH family, and they’re just one of the many partners bringing luxury to the global stage in this year’s games. 🏅 Here’s a list of some of our favorite powerhouse partnerships for Paris: 🇫🇷 🥇 Glossier, Inc. - The official beauty sponsor of the US Women’s Basketball National Team. The partnership reflects Glossier’s typical approach to partnerships — specifically in asking, “how do we use our partner’s platform to amplify the voices and the stories that we’re telling?”. To this Glossier CEO Kyle Leahy said, “These women wear many different hats. They embody the idea of stretch and of beauty in real life.” 🥇 Ralph Lauren - Continuing their legacy of dressing Team USA with a blend of classic Americana style. They’ve been a staple since 2008, and this year’s uniforms “draw inspiration from the dynamic and vibrant host city,” according to Ralph Lauren, “and embrace a patriotic spirit reflected in a signature palette of red, white and blue.” 🥇 Salomon - Calling all gorpcore girlies! Salomon designed two exclusive colorways of the Salomon XT-6 and ACS + OG for Nordstrom, in red white and blue of course as a modern take on both the French and American flags. 🥇 Gap - This collection has a nostalgic '90s vibe, featuring unisex sweatpant sets, T-shirts with a well-loved look, and oversized rugby shirts. The pieces are embroidered with "USA" and an American flag, offering a relaxed and comfortable fit that's perfect for our team of athleisure lovers. We will 100% be wearing these pieces around the office in the next few months. Comment your favorite Paris Olympic brand or athlete collabs below! #Olympics2024 #TeamUSA #BrandPartnerships

“Make it go viral” - How many times a day do you hear that? Does it keep you up at night? *Virality* is a common goal for most social media Managers. Its definition is subjective, and arguably diluted with TikTok’s increasing saturation. Plainly put - cutting through all that noise feels like a full time job, Maybe, because it is! At least for us 🙂 Here’s a few of our tried and true TikTok tactics (say that five times fast) that have helped clock in millions of views for our CPG brands in recent months: ➡️ Top of Mind (& Heart): Ever heard the way to a man’s heart is through his stomach? (While this may be true of our F&B brands’ audiences 😋 ) for all brands it’s similar; Ask yourself what is top of mind for your audience? Seamlessly hijack your way into their current thoughts and feelings by creating relatable & niche content around trending topics they’re already engaging with. ➡️ Shareable + Saveable: People use TikTok for entertainment. While users want to learn or see behind the scenes - they mainly want to laugh. (And are actually turned off by ads or being sold something that doesn't interest them). Keep it simple by focusing on entertaining content they will save for themselves, or share with others. ➡️ Keep it Casual: TikTok by nature is less polished than other platforms. Users crave casual tones and human-centered content. Leave the extensive production for IG and opt for a vibe that screams: “I just whipped out my phone and hit record.” Even scripted content should feel authentic. ➡️ Product Takes a Back Seat: This may be the hardest thing to grasp--after all, the whole goal is to sell your product, right? Users are already overwhelmed with TikTok shop videos. Instead of *selling* with product-centered videos, instead maintain a marketing mindset and *attract* users with content that’s valuable, relatable and engage-able. Viewers will get to know your brand first, and purchase second. Have you tried any of these tactics? Let us know what’s worked for you and what we missed! If you need help getting eyes on your content, follow or DM us here to connect before the fall and back-to-school rush! www.wonderkindco.co/ #contentmarketing #howtogrowontiktok #tiktokgrowth

HEY FRIENDS! 🤗 We are so excited to announce a Graphic Design position to join our Instagram team. We’re looking for a graphic designer with a hard-working, team-player mentality! The perfect candidate should be able to concept and quickly execute graphics for our IG brands. Skills: 💛 Adobe Illustrator 💛 Animation 💛 Still and moving assets 💛 Illustration 💛 Strong communication skills This role is AUSTIN BASED + FULL TIME. Know someone who is perfect for this role? Please forward this post! To apply, head over to Instagram and DM Wonderkind. #wearehiring #graphicdesign #designer #austintx #hiring

Thank you to our good friends at ASK US FOR IDEAS for introducing us to such a fun brand like Halfday Iced Tea! (To say we're obsessed with their healthy iced teas would be an understatement. 🤭) They won our hearts immediately, and we've had so much fun supporting them on their journey to win the hearts (and tastebuds) of consumers across the nation through Insta and TikTok. 📱 Cheers to many more milestones and exciting adventures ahead, Halfday! We're honored to be along for the ride. 🚀✨

It seems impossible to think about snow flurries and hot cocoa while it's still 90 degrees and the sunburn from last week’s celebrations hasn’t fully soaked in, but believe it or not…NOW is the best time to start thinking about booking and shooting your brand’s holiday campaigns!! ❄️ ☕️   The holiday season is one of the most profitable times of year for brands and key for customer acquisition, so why leave planning for such paramount time for the last minute? And with food and alcohol being the top two categories shoppers plan to purchase across holidays, that’s enough reason alone to plan ahead of the holiday rush. 🛍 You don’t want to spend Q4 scrambling to create content, and we don’t want you to either! With holiday sales beginning earlier and earlier, August and September are the perfect time to start creating content to be able to tease holiday offers and campaigns leading up to BFCM. 🛒 Whatever your need, our team can help bring the creative to life! Inquire on our website for August & September photography openings today: https://lnkd.in/gxkNKvcB #blackfriday #cybermonday #holidaymarketing #bfcm

Move over coastal cowgirls, it’s a brat summer. The most innovative marketing strategy in music right now doesn’t involve AI or overly curated campaigns, but rather blurry lowercase letters and a lime green background. Charli XCX's brat marketing is a masterclass in authenticity and relatability. By embracing her rebellious grungy persona and giving a nod to her UK club roots, she created a unique brand identity that's authentic, recognizable, and invites her fans to join in organically. Here’s what we think made this controversial marketing campaign so successful: Authenticity: Charli XCX's brat marketing strategy reflects a blend of her own creative vision and collaboration with her marketing and PR team. She is known for having a strong sense of her artistic identity and actively participating in shaping her brand, and it’s clear she knows what she’s doing. Engagement: Her bratty persona isn't just for show—it's a way to engage with her audience. Whether it's through encouraging fan-made UGC or posting teasers on TikTok, she knows how to keep her fans on their toes. Her team even created a ‘Brat Generator’ tool after buzz about the album cover became apparent, providing an endless stream of organic fan-made content (memes) and therefore amplifying the campaign’s global reach. Inclusivity: Charli's brat marketing is all about celebrating individuality and diversity. She creates a space where everyone feels welcome to express themselves, fostering a global and inclusive fanbase. Memorability: By crafting a distinct and playful theme with the brat wall and intentionally minimal cover art, Charli created buzz around the album much before it dropped. Now that the album is out, you can’t go anywhere without seeing blurry minimal lettering or lime green. So what can brands take from this? Knowing your audience is key, but some of the most memorable aspects of marketing to Gen Z are staying authentic to yourself and your brand, while also leveraging innovative tactics to create organic engagement and foster a community with your audience. #CharliXCX #BratMarketing #MarketingStrategy

Thrilled to announce the launch of Coconut Cult's stunning rebrand, complete with brand new packaging! 🥥✨ I had the privilege to collaborate with my team at Wonderkind Co for this project, capturing the essence of Coconut Cult's new look for their website and rebrand launch. 📸 I had the opportunity to meticulously retouch the photos, ensuring every detail reflects the essence of Coconut Cult's new branding. This has been one of my absolute favorite projects to work on, and I'm so proud of the incredible work we've accomplished together. Check out their updated website and packaging at https://lnkd.in/g7RdEkYF for a closer look at the transformation! 🦩 Photography: Claire Kelly Art Direction/Styling: Lauren Colon Assistant Stylist: Margo Debenport Gillian Brooks Retouching: Me!!

Sorry, we can’t come to the phone right now…Why? Because we’re on VACAY! 🌊🌴 Next week, the Wonderkind office will be closed for our annual SUMMER BREAK from July 1st-July 5th. Our co-founder Elle De Freitas, had the brilliant idea for this week-long break back when she started Wonderkind; she missed those carefree summer breaks from school and decided it was high time we all get to enjoy a bit of that magic again. After all, you’re building your own company, why not make your own rules? 😎 Some of us are heading straight for the beach for some R&R, while others are simply enjoying some much-needed down time with friends and family. 🏡 We’ll be back before you know it, ready to wrap up the year with renewed energy and top-notch work as always. 🌸😎 #founderstory #burnout #howtoavoidburnout

2024 has been the year of celebrity brand collabs and we would be lying if we said we weren’t giddy over seeing some of our favorite celebrities and brands working together to create some incredible new products. 🤭 In recent months we’ve seen social media moguls Kendall Jenner and Emma Chamberlain team up to create the 818 Spirits x Chamberlain Coffee Espresso Martini Kit (Queue Sabrina Carpenter's Espresso ☕️). Shay Mitchell and the team at BÉIS worked with Indy Blue’s LONELY GHOST to create travel accessories and sweatsuits for the perfect ‘cool-girl’ airport ensemble. 🛩 Our personal favorite you ask? We may be a little biased, but the Hailey Bieber x Cosmic Bliss collab is something straight out of our dreams. 🍓 Our photo team was recently given the privilege of creating photos to showcase the ice-cream flavor that is said to taste exactly like her viral smoothie. This project aimed for a look that could simultaneously resonate with the aesthetics of Cosmic Bliss, Hailey Bieber, and rhode. With minimal but meaningful prop styling and stylistic influences from skincare photography, we blended Hailey’s world with Cosmic Bliss’s world to create an enticing, aspirational space for Strawberry Glaze. ☁️ 🍓 What has been your favorite 2024 celebrity brand collab? 💭 #cpg #celebritybrands #cpgnews

This is HUGE. 💥 TikTok has announced a new tool to (finally) allow users to schedule posts ahead of time, and we couldn’t be more excited to utilize this feature. The Video Scheduler feature is available for Creators and Business Accounts through the Business Suite on desktop and allows users to schedule videos anywhere from 15 minutes to up to 10 days in advance. 🤯 We have been testing the performance of videos posted utilizing the scheduling feature against posts that are pushed live in real-time & here’s some of our key takeaways: 🗓 Video performance is neither hindered nor boosted when posts are scheduled, overall scheduled posts perform relatively the same as posts done in real-time. 🗓 Posting to TikTok via desktop (the only place you can use the Video Scheduler) allows Business Accounts to access previously bookmarked sounds on that account, unlike posting directly from the mobile app. 🗓 Scheduling posts creates a sort of “set it and forget it” attitude that could potentially hurt video performance due to lack of real-time community engagement (which we have found to be an important factor in boosting video performance). 🗓 Having a consistent posting schedule allows creators and brands to continuously post at optimal times for maximum impact with their audience, potentially boosting views with little added effort. We are excited to continue to test this feature and all of its advancements (fingers crossed this feature will be accessible in-app in the coming months🤞). In the meantime, check out one of our well performing posts we have scheduled in the past week: 👇🏼 #socialmedia #tiktokfeatures #tiktokvideoscheduler #socialmediaupdates