Default reposted this
18 months ago, I joined Default as the first GTM hire. There was no team, no pricing, no website, and no revenue. We had fewer than a dozen customers. Fast forward to today, we are growing the GTM team faster than ever, generating over $10 million in pipeline and preparing to scale. We’re growing quickly, and our customers are growing even faster with Default. We qualified 88,047 inbound leads and booked 19,493 meetings in the past 12 months for our customers. We’ve put on our detective hats and dug into inbound leads routed, qualified, and scheduled by Default. Here are the top three insights: 1. Form questions: Companies with 3-5 form questions on demo request pages see 2x higher conversion rates than those with more than 5. 2. Website scheduling: Adding scheduling to demo forms for target accounts or qualified prospects can improve speed-to-lead by 240x. 3. Auto follow-up: Auto follow-up sequences for unbooked demo requests increase meetings booked by about 14%. Check out the full research here: https://lnkd.in/dRk8sKuB P.S. Repost if you love inbound leads.