WillowTree

Fuel iX, an enterprise-grade #AI engine, accelerates your development of generative AI solutions. It helps you: ⚡ Create fast impact thanks to #GenAI copilots ⚡ Centralize control for good AI governance ⚡ Enhance trust with safe, responsible AI practices All while avoiding vendor lock-in so you stay flexible. Fuel iX already helps CIOs leaders like Hesham Fahmy of TELUS “lower the barrier of entry into generative AI.” #FueliX is in beta, too. Now’s the time to try it for free. https://www.fuelix.ai/

For more than two decades, dance-fitness brand Zumba earned most revenue via instructor licensing and membership, and DVD/VHS sales. But the pandemic accelerated industry-wide digital transformation, boosting virtual fitness offerings for those stuck at home. Zumba partnered with WillowTree's Digital Strategy Consulting practice to research the ROI of a new operating model that would embrace the existing ecosystem while introducing enhanced D2C digital capabilities. Our consultants, PhD researchers, and product designers guided Zumba through its mission-critical digital transformation, helping the beloved brand garner… ⚫ 400,000 app downloads four months post-launch ⚫ “Best New Subscription” from SubSummit Cube Awards, the largest awards in subscription, loyalty and membership ⚫ 4.7+ star reviews in the App Store and Google Play Store, on average Let’s review the choreography… https://lnkd.in/eerkVe2A #zumbaapp #stepintohappy #virtualfitness #digitalstrategy

Celebrating National Intern Day! Today, we want to give a big shoutout to our 44 incredible interns across our offices in Charlottesville, Columbus, Durham, Porto Alegre, Sao Paulo, and Vancouver! Their hard work, enthusiasm, and dedication have made a significant impact on WillowTree, and we are truly grateful for their energy and contributions. Internships are a transformative experience, providing personal and professional growth. We strive to create an inclusive and supportive environment where interns can thrive, learn, and gain hands-on experience on active client projects. Our interns have also been involved in some of our philanthropic initiatives this summer, helping to bridge the digital divide in our local communities. We also want to extend our sincere appreciation to our intern mentors and project teams for fostering a nurturing environment for our interns. Their mentorship, guidance, and support have made a lasting impact. Happy National Intern Day to all our interns! Thank you for your dedication and the positive impact you have made in just a few months here. Here's to celebrating your success and a bright future ahead! #NationalInternDay #InternAppreciation #ThankYouInterns #FutureLeaders

Whether you're a local shop or a global enterprise, choosing the right #loyaltyplatform is crucial for engaging customers, collecting valuable data, and driving business growth. We see value in a wide variety of platforms, depending on the needs of the enterprise, and here Growth Partner Ross Koon shares his insights and practical tips to ensure your loyalty program's success. 📈 Ross discusses three key steps to consider when selecting a loyalty platform: 1️⃣ Define your loyalty strategy, including objectives, earning and redemption models, gamification elements, benefit tiers, expiration rules, and potential partnerships. 2️⃣ Determine your capacity for program maintenance to find the right fit for your team's technical expertise and ongoing success. 3️⃣ Consider loyalty platform functionality, ensuring flexibility, seamless integration with your MarTech stack, scalability, and support for gamification features, reward types, and future frontend enhancements. Read Ross's article now to make informed decisions and unlock the full potential of your loyalty program. 🔓✨ https://lnkd.in/etH9Cidc #LoyaltyPrograms #CustomerEngagement #DigitalMarketing #BusinessGrowth

A huge congratulations to the TELUS team for been honored as a recipient of the prestigious 2024 CIO Awards Canada for their achievement with SPOC Copilot. SPOC Copilot which is powered by Fuel iX, an advanced AI engine, has revolutionized the tech support experience at TELUS. By accelerating the resolution of technical issues, enabling self-service for team members, and significantly reducing costs and time, this innovative tool has transformed the company's tech support experience. Congratulations to the entire team on this well-deserved recognition!

Does your #loyalty program differentiate your #brand, or does it reward your customers more or less the same way your competitors do? Successful loyalty programs look different than they did five years ago. Today, #customerexperience matters as much as the rewards. That means personalized moments at every touchpoint with your brand. WillowTree Partner & VP of Marketing Services Billie Loewen shares the ways she sees brands succeeding in loyalty today: 💡 Gamification — Games and real-time rewards create immediate, visible benefits for customers. 💡 #Personalization — Personalized loyalty experiences draw users deeper into the program to discover more value. 💡 Inclusion — When loyalty experiences make members feel welcomed into something special, the value they perceive surpasses what the experience actually costs (think of the relief people feel when stepping into airport lounges). Billie dives into those topics and more in her interview with WillowTree Senior Content Strategist Brittany R. Aburizeck. Refresh your loyalty program strategy 👉 https://lnkd.in/ee3S_GRv

Excited to share that TELUS International is rebranding to #TELUSDigitalExperience and elevating industry veterans Bret Kinsella and Tim MacGregor to our Fuel iX leadership team: https://lnkd.in/ebyqQatv With 50 years of combined AI and SaaS experience, Bret and Tim will oversee Fuel iX, our proprietary, enterprise-grade GenAI engine comprised of two main solution areas: Fuel iX Core and Fuel iX Apps. Fuel iX Core serves as a foundational integration and administration platform for enterprise AI. It provides a suite of features and connectors for observation, arbitration, orchestration, moderation, and heightened security. Meanwhile, Fuel iX Apps delivers templates for GenAI applications tailored for customer and employee experiences, supports third-party applications, integrates application channels, and more. Most recently, Fuel iX Core powered the first GenAI customer support chatbot to receive international Privacy by Design certification (ISO 31700-1), which was developed by a leading Canadian technology and telecommunications company. Discover how Fuel iX revolutionizes customer experiences at: https://www.fuelix.ai/ #AI #SaaS #DigitalExperience #FueliX

Hot takes on Figma's #Config24 conference from WillowTree Senior Product Designer Emily Schaefer.

We had an amazing time at the #TreesofColor networking lunch! The event brought together WillowTree interns and employees in our Charlottesville, Durham, and Columbus offices. We enjoyed fun icebreakers and discussed how office activities (even pickleball and ping pong!) help us learn about and connect with one another. WillowTree’s close-knit Trees of Color community emphasized the importance of gatherings such as these for bonding and sharing diverse backgrounds. “We are a vibrant, multicultural community at WillowTree, dedicated to uplifting diverse perspectives, fostering self-learning and growth, and promoting a safe and supportive space for people of color,” shared Jyoti Singh and Ayana Leelasena, Trees of Color Employee Resource Group Leads. “Our community celebrates the richness of cultural diversity within our organization, encouraging open dialogue and mutual understanding,” Ayana and Jyoti continued. “We strive to empower individuals through educational opportunities, meaningful conversations, and supportive networks.” Interested in joining us as a future intern or full-time employee? We’re hiring! Learn about our award-winning internship program: https://lnkd.in/e_RAmSpb Explore full-time roles: https://lnkd.in/gCqsCigM #WelcomeInterns #Hiring #Jobs

Credit card loyalty programs are evolving globally, and we have the data to prove it: https://lnkd.in/ehVXUbUh We have conducted research across five global regions to deepen our understanding of consumer behaviors and preferences, and with nearly 500 English-speaking loyalty card members surveyed, our research highlights crucial insights that emphasize why a one-size-fits-all approach just doesn't cut it in the diverse global marketplace. 🔀 The good news? Every region shared a preference for mobile engagement, clear and transparent offers, and personalized rewards relevant to their everyday spending. The most popular loyalty redemption choices are typically cash back and essential goods, which ranked highest in four of the five regions. 🌏 However, financial brands can and should cater to varied global markets, delivering personalization in loyalty programs. From North America's passion for community-based rewards to Asia-Pacific's focus on travel benefits, regional differences clearly underline the necessity for customer data platforms and tailored loyalty strategies. "Deep market-specific research is crucial to understanding and meeting the diverse needs of customers across regions," said Tobias Dengel, President of WillowTree, a TELUS International Company. "By creating shared infrastructure that enhances efficiency, while maintaining the flexibility to adapt to regional nuances, brands can develop truly personalized experiences." Intrigued? Download our full report to glean more insights on how financial brands can cater to varied global markets and drive personalization in loyalty programs: https://lnkd.in/ev4PPgAm Explore how our unique approach to #DigitalCX, #DataAI, and #CustomerLoyalty can transform your brand’s loyalty programs: https://lnkd.in/ep-rTvyr #LoyaltyPrograms #FinancialServices #CustomerExperience #DigitalTransformation