Authentic Brands Group

For its newest collaboration, Forever 21 looked back to the soulful Americana of the ‘70s in partnership with iconic denim brand Lee. With a nod to nostalgia, the 43-piece limited-edition collection—anchored by a variation of Lee’s iconic Rider Jacket–included a range of casual yet trendy pieces such as denim jackets, logo tees and jeans. The collection is available now in stores and online.

Reebok has partnered with Whim Golf for an all-new take on the ‘80s-inspired Classic Leather sneaker that aims “to release golf from its stuffy, members-only vibe.” The design draws inspiration from an image of a golf ball flying through the sky for its colors and has a balance of leather, suede and nylon materials. The shoe is now available online at WhimGolf.com and will drop on Reebok.com and at select retailers on Thursday, August 1.

The Hela Group is pleased to announce a groundbreaking partnership between Authentic Brands Group (Authentic) and Focus Brands, the brand licensing division of Hela, for Reebok. Under this new long-term partnership, Focus Brands will oversee the design, manufacturing, and distribution of Reebok-branded outerwear across the UK and Europe. This includes a comprehensive range of products for men, women, and children, spanning outdoor jackets, soft shells, bonded fleeces, and padded jackets. These products will be available through speciality retailers, department stores, and e-commerce platforms across the UK and Europe. This milestone not only expands Focus Brands' collaboration with Authentic Brands but also marks a significant achievement for the Hela Group since its acquisition of Focus Brands earlier this year. The partnership aligns with the Hela Group’s strategic vision to enhance Focus Brands into a premier global brand management company, leveraging advanced manufacturing solutions. Click here to read the full article: https://lnkd.in/gFcdpdA3.

Authentic’s brands are activating at the Summer Games! Over the course of two weeks, athletes and ambassadors from brands including Reebok, ROXY and Quiksilver will compete in sports from surfing and skateboarding to breakdancing, which hits the world stage for the first time in history. Read the full round up at https://lnkd.in/e4scgicx

Authentic claimed the No. 2 spot on License Global’s annual Top Global Licensors list, lauded as the publication’s “most significant growth participant.” It led the growth market of companies with a $3.9 billion increase, or 16.2% growth, over its 2022 retail sales of licensed consumer products and continued its momentum with a series of acquisitions in 2023 that bolstered its powerhouse portfolio. The 2024 report was centered around brand growth and market equilibrium, highlighting the power, reach and growth of brand licensing in the changing consumer landscape. Read the full story at https://lnkd.in/g8K2-jfs

Reebok and Juicy Couture have teamed up on a limited-edition footwear and apparel collection that blends some of the most iconic fashion trends of the ‘90s. Seamlessly fusing Reebok’s sports heritage style with the trendsetting fashion legacy of Juicy Couture, the capsule includes five footwear silhouettes and eight apparel pieces. Tracksuits, graphic tees, bodysuits and more are also infused with signature Juicy elements, such as velour textures, rhinestone details, metallic accents and pink and black colorways. Shop the collection now in stores or online at reebok.com.

The 125 Collection has released an exclusive candle line in collaboration with Muhammad Ali Enterprises. Each of the five candles feature one of Ali’s punchy quotes, inspiring resilience, wit and wisdom.

Authentic Global President, Sports & Lifestyle Jarrod Weber attended MR Magazine’s MR Awards, with wife Ina Weber and father Mark Weber, who was honored last year with the Lifetime Achievement Award. Authentic sponsored the cocktail hour with the signature drink aptly named The Authentini.

Authentic partner Shaquille O’Neal is co-hosting the new high-stakes primetime game show, “Lucky 13,” with actress Gina Rodriguez. O’Neal executive produces the show with Colin Smeeton and Michael Parris serving for his Jersey Legends Productions, while Rodriguez will executive produce via her I Can & I Will Productions arm. Shaq and Gina Rodriguez will be testing contestant’s knowledge with 13 true-or-false questions as they compete for a $1 million cash jackpot. The show premieres tonight at 9 PM ET on ABC for the next 10 weeks and will be available to stream on Hulu.

Netflix and @Studio 99’s documentary chronicling football icon and Authentic Living Legend David Beckham’s rise to fame was nominated for five Primetime Emmy Awards including Outstanding Documentary or Nonfiction Series. The highly acclaimed docuseries follows Beckham’s meteoric rise from humble beginnings to global football stardom. The awards will take place on Sunday, September 15, on ABC. Congratulations to David Beckham and Studio 99!