“In today’s digital first marketing and media world, why would a company purely air a campaign that makes the hair stand up on the back of your neck, when the real response you want is for people to open their wallets?” Beth Ann Kaminkow, VML Global Chief Commerce Officer, showcases how Olympic-level marketing in 2024 is all about bringing ‘brand love’ and ‘brand buy’ closer together. Read more via Forbes: https://lnkd.in/geFjWSDv VML COMMERCE #VMLCommerce #Paris2024 #Olympics
About us
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.
- Website
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http://www.vml.com
External link for VML
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, New York
- Type
- Public Company
- Specialties
- Advisory, Brand Experience, Brand Identity, Commerce, Customer Experience, Data & Insights, Discoverability (Organic/Paid Search), Experiential Marketing, Government Practice, Health Practice, Inclusion Experience, Innovation, Mobility, One-to-One Email Marketing, Paid Media, Public Relations, Social Media, Strategic Studios, Technology, and Vault (Production)
Locations
Employees at VML
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Alberto Knapp Bjeren
Chairman Spain at VML, Founder at The Cocktail
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Doug Schumacher
Digital Product Designer / Language Data Scientist
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Helmut Rieder
CEO, Entrepreneur, Builder of companies and markets
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Bronislav Kvasnicka
CEO Global Business at VML Czech Republic, CEO at VML Health Studios EMEA
Updates
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Co-creative futures are here! 👇 Gen Z is redefining shopping as a form of self-expression. Did you know 60% of US Gen Zers choose brands that reflect who they are? Brands are now giving consumers creative control over their products. Dive into the trends shaping our future in our Future 100 report: https://bit.ly/48WEt2a For more information on futures consultancy or The Future 100 please contact 👉 futures@vml.com #WeAreVML #FutureFridays #Future100
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Proud to expand our long-standing relationship with Colgate-Palmolive with a commitment to driving digital transformation and exponential growth for its brands on Amazon. Led by VML’s Amazon Center of Excellence in Luxembourg, and in partnership with GroupM’s Wavemaker, VML will harness WPP’s proprietary Amazon tech stack, which includes our market-leading Amazon Marketing Cloud (AMC) Insights solution, to enable greater visibility into Colgate’s marketing and business performance, along with highly effective, tailored activations across retail, content, media and measurement across the Amazon ecosystem. https://lnkd.in/ew4mqP6x #VML #WPP
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“I love where our industry is right now. Creativity is at an all-time high.” Jon Cook, VML Global CEO, joins Charles Day on the Fearless Creative Leadership podcast to discuss navigating mergers, the impact of AI, and qualities of good leaders. Listen now: https://lnkd.in/gXubHCs6 #VML
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Throughout her career, she's traveled the world. And wherever she goes, when they learn she's from Kansas City, many times the first question she gets is one about the Wizard of Oz. Find out how VML’s Global CCO and this year's Titanium Jury President Debbi Vandeven learnt to embrace the timeless lessons of this classic story throughout her journey along the road to greater creativity. Watch her Cannes Lions International Festival of Creativity session: https://lnkd.in/ejqrQz-i #VMLCannes #CannesLions2024
Over the Rainbow: Let Knowledge, Heart and Courage Guide You
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Analog Travel 📸🌍 Gen Z is reviving nostalgia by choosing analog over digital for their travels. From Polaroid cameras to camcorders, this generation is embracing #LudditeMode to fully engage with their surroundings. Check out the Future 100 report to discover how 16% of young travelers are opting for old-school tech and why getting close to nature is driving this trend. https://bit.ly/48WEt2a #WeAreVML #FutureFridays #Future100 #AnalogTravel
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VML goes live with new client H Mart, the largest Asian-American supermarket chain with the launch of new online stores, powered by VTEX. This partnership marks a significant milestone in H Mart's digital transformation, delivering a seamless online shopping experience for H Mart that sets a new standard in online grocery. Read more: https://lnkd.in/g-7vNJGx #VML #VMLCommerce #VMLEnterpriseSolutions
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Discover how every business is a stakeholder in music culture. VML and Prism Sport + Entertainment offer insights into how our collective behaviors, beliefs, customs, & values shape music culture & influence brand marketing. Explore these perspectives & more: https://bit.ly/3ROL3BD #VML #Music #MusicCulture #BrandMarketing
The Beat Goes On
vml.com
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We’re six months into the new VML. Creative Salon Worldwide checks in on building the agency model of the future with Jon Cook, Global CEO, and Mel Edwards, Global President. Read more: https://lnkd.in/dVnAUscg #VML #WeAreVML
Building The Agency Model of the Future: VML Six Months In
creative.salon
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As the sun sets on another year of Cannes Lions International Festival of Creativity, VML Intelligence reflects on the key trends and takeaways emerging from the industry after the event. Read more ☀️ https://lnkd.in/eqAf6HiN #VML #VMLCannes #VMLIntelligence #CannesLions2024
Cannes Lions 2024: Trends and takeaways
vml.com