VIRTUE Worldwide reposted this
Very excited to have Kitty Hennessy join us to lead Business Development in Europe. A very welcome addition to the team. https://lnkd.in/eVuaC9TX
Virtue Worldwide is the agency that powers culture. Its mission is to help brands do the same. As a creative agency that operates from inside an award winning media and entertainment company, Virtue Worldwide has a unique vantage point: inside culture. Virtue Worldwide works as a cultural exchange, it helps brands find their communities in the world, enabling them to interact with their audiences rather than be skipped, scrolled, drowned out or ignored. In return, brands gain cultural capital. Counting Poppi, Vanguard and Diageo among its clients, multi award-winning Virtue Worldwide is a global, full service strategic and creative agency with the courage to let culture lead. Let VIRTUE Be Thy Guide. Virtue is behind the award winning Backup Ukraine, Weedmaps’ Museum of Weed, Dove’s Dear Future Dads, Q the Genderless Voice, and Carlings adDRESS the Future.
External link for VIRTUE Worldwide
Brooklyn, NY 11201, US
VIRTUE Worldwide reposted this
Very excited to have Kitty Hennessy join us to lead Business Development in Europe. A very welcome addition to the team. https://lnkd.in/eVuaC9TX
Our brilliant Head of Production in APAC, Ann May Chua, sat down with LBBonline - Little Black Book's Tom Loudon to discuss the future of content creation, the vital role of diversity in our industry and why her imaginative childhood set her up for a creative career. 🎬✨ 📖 Read the full article below! #Leadership #ContentCreation #Diversity #VirtueWorldwide #LetVirtueBeThyGuide
VIRTUE APAC Presents: The VIRTUE Guide To Starting a Cult 💥🎉, 1 Aug 2024 @ The Dragon Chamber (Singapore) Join us at our inaugural panel discussion on how modern brands can build communities & cultural ecosystems in today’s world powered by fan authority. Moderated by Marie Lee, Senior Strategist, VIRTUE APAC and featuring panelists, Decro - Community Leader, SG Furs, Karen Tan - Founder, The Projector, Mili Kale - Co-Founder, Moom Health and Huiwen Tow - Head Of Strategy, VIRTUE APAC. From inspirational anecdotes on the most definitive moments demonstrating the power of the modern cult to tangible, actionable strategy on how your brand can start and grow a community, we promise a provocative conversation that challenges current marketing convention to create a new model for brands of tomorrow. Limited spaces available. Register your interest here! bit.ly/vgtc2024
If you missed our Cannes panel, "The Courage to Let Culture Lead," featuring Delta Air Lines' Maya Dukes and Kansas City Chiefs' Kimberly Hobbs you can now catch up in detail via our event write-up in Contagious! 📰✨ Discover key insights on how and why marketers should create authentic connections with their audiences to foster brand loyalty and community in our rapidly evolving industry. 🌍🤝 📖 Full event write up below with insights from our very own Chris Garbutt, Amy Davies, MDes. and Mark Adams. #CannesLions #creativity #BrandLoyalty #CulturalRelevance #Authenticity #CommunityBuilding #CourageToLetCultureLead #LetVirtueBeThyGuide
🚀 Keen to learn more about how our new brand proposition 🐦 PIGEON actually works? Amy Davies, MDes. and Jamison Duffield spoke to Creativebrief about how PIGEON leverages AI to identify emerging trends and niche networks to give brands a competitive edge in the culture economy. 🌍💡 "In the last decade or so our world has moved from a market economy to a culture economy. A world in which the consumer is firmly in charge." Check out the full article here:
🚀 Does your brand have the courage to let culture lead? At our recent panel, we explored this compelling idea alongside Maya Dukes at Delta Air Lines and Kimberly Hobbs at the Kansas City Chiefs. Here are the key takeaways: 🌍 Embrace the New Culture Economy: Mass marketing is out. Success now hinges on engaging with dynamic, niche communities driven by cultural passions. Brands that understand and participate in these cultures will thrive. 🔄 Participate in the Cultural Exchange: Everyone is now a creator sharing with their communities. If brands want to access these communities, they need to participate in the culture – there must be a cultural exchange between brand and community. 🎨 Involve Cultural Drivers: To create culturally relevant content, brands must involve those who shape and drive culture in their creative processes. We also introduced PIGEON 🐦, our innovative consultancy which uses AI to help your brand thrive in the cultural economy. Want to learn more? Drop us a message. 💬 #CannesLions #CultureEconomy #MarketingInnovation #BrandStrategy #AI #letvirtuebethyguide
💫 VIRTUE President Chris Garbutt met with The Drum's Lynn Lester at the Cannes Lions International Festival of Creativity last week. Their discussion, part of The Drum's #CreativityforDrummies series, explored the influence of creative media, groundbreaking uses of #AI in award-winning campaigns, and the ads that have had a lasting impact on Chris. 🎨🤖✨ 🔗 Watch the full interview here:
VIRTUE Worldwide reposted this
A big thank you to everyone who joined our panel today, "The Courage to Let Culture Lead." 🙌 We were thrilled to welcome an exceptional lineup of speakers, including Maya Dukes from Delta Airlines ✈️, Kimberly Hobbs from the Kansas City Chiefs 🏈, and our very own Amy Davies, MDes., Chris Garbutt, and Mark Adams. 🌟 Missed the action? Don’t hesitate to reach out and discover how VIRTUE can help your brand harness the power of culture. 💡 #VIRTUEWorldwide #CannesLions2024 #BrandCulture #Leadership #Networking #LetVirtueBeThyGuide
A big thank you to everyone who joined our panel today, "The Courage to Let Culture Lead." 🙌 We were thrilled to welcome an exceptional lineup of speakers, including Maya Dukes from Delta Airlines ✈️, Kimberly Hobbs from the Kansas City Chiefs 🏈, and our very own Amy Davies, MDes., Chris Garbutt, and Mark Adams. 🌟 Missed the action? Don’t hesitate to reach out and discover how VIRTUE can help your brand harness the power of culture. 💡 #VIRTUEWorldwide #CannesLions2024 #BrandCulture #Leadership #Networking #LetVirtueBeThyGuide
📢 Announcing our stellar speaker lineup for The Courage to Let Culture Lead panel in Cannes next Thursday, June 20th from 2-4pm at the Contagious Villa 🇫🇷 Kimberly Hobbs, VP of Partnership Strategy and Development, Kansas City Chiefs Maya Dukes, Managing Director Global Brand Strategy, Creative & Social Media, Delta Air Lines Mark Adams, SVP of Innovation, VIRTUE & VICE Chris Garbutt, Chief Creative Officer & President, VIRTUE & VICE Moderated by Amy Davies, MDes., Partner, PIGEON Our event is at capacity, but if you're a brand marketer who wants to join send us a message to be added to our waitlist. https://lnkd.in/eV_Dr5EH