Victorious

Want to know if Victorious is hiring? Our openings are listed on our website: victorious.com We love being 100% remote. Unfortunately, scammers see the move to remote work as an opportunity. 👎 Stay safe by only applying to jobs listed on our website. We don't have a hiring site with a different domain. Our in-house recruiters communicate via phone, email, or LinkedIn — not WhatsApp or Facebook. To verify that an email is legitimate, check the sender. Our email addresses end in "victoriousseo.com."

🎉 We're celebrating Marie Wood today! As our Senior Talent Partner, Marie has played a crucial role in building our team. Her dedication, thoroughness, and joyfulness not only help her excel in her role but make her an invaluable part of Victorious. Happy three-year workiversary, Marie! We're so glad you're here 🤗

Struggling to connect with your audience and drive conversions? A robust content strategy can be a game-changer! Here are some actionable insights to help you elevate your content game: 👨👨👧👦 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 • Research: Dive deep into audience demographics, interests, and pain points. • Personas: Create detailed buyer personas to tailor your content. 🎯𝗦𝗲𝘁 𝗖𝗹𝗲𝗮𝗿 𝗚𝗼𝗮𝗹𝘀 • Define Objectives: Whether it’s brand awareness, lead generation, or sales, be specific about what you want to achieve. • KPIs: Establish key performance indicators to measure success. 🕵️𝗥𝘂𝗻 𝗮 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗔𝘂𝗱𝗶𝘁 • Evaluate: Assess your existing content to identify what's working and what's not. • Optimize: Update and repurpose high-performing content for better results. 🗓️𝗨𝘀𝗲 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝘃𝗲 𝗟𝗲𝗮𝗿𝗻𝗲𝗱 𝗧𝗼 𝗣𝗹𝗮𝗻 • Editorial Calendar: Plan your content schedule to ensure consistency and relevance. • Diverse Formats: Use a mix of blogs, videos, infographics, and social media posts to engage your audience. 🔍𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲 𝗦𝗘𝗢 • Keywords: Conduct keyword research to optimize your content for search engines. • On-Page SEO: Focus on meta tags, headings, and quality backlinks. 📈 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗮𝗻𝗱 𝗔𝗱𝗷𝘂𝘀𝘁 • Analytics: Regularly track your content performance through analytics tools. • Feedback Loop: Use insights to refine and improve your strategy continuously. Ready to create a content strategy that not only engages your audience but also drives meaningful results? Read more about what it takes on our blog:

As COVID-19 hit and trade shows drew to a halt, ForeSee Medical foresaw their need for a new lead-generation channel. Their one-person marketing team knew that securing leads required climbing to the top of organic search results. Victorious gave them the boost they needed. After mapping keyword themes across ForeSee Medical’s site, we optimized their core pages and crafted blog content to rank for topics related to their unique services. By focusing on impactful keywords and establishing ForeSee Medical as a trusted source, organic traffic became a lead-generation pipeline they could rely on long-term. Explore ForeSee Medical’s search success 👇

🎉 We're thrilled to celebrate Senior SEO Strategist Ryan Ricketts today! Ryan's relentless growth mindset and unwavering support for his teammates help us serve our customers better every day. 🚀 Happy one-year workiversary, Ryan!

𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥 ���𝐄𝐎 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭 — Creating SEO content that ranks and engages your audience involves more than just filling your pages with keywords. It requires a strategic approach that considers the latest best practices and user intent. Save these simplified steps or click through to Lang Maddox Ploszek's post on our blog for more detailed insights. 𝟏. 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧 • User Intent: Align keywords with what your audience is searching for. • Long-Tail Keywords: Focus on specific, less competitive terms. • Tools: Use Google Keyword Planner, Ahrefs, or SEMrush for research. 𝟐. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐅𝐨𝐫𝐦𝐚𝐭𝐭𝐢𝐧𝐠 • Headings: Organize content with H1, H2, and H3 tags. • Short Paragraphs: Make content digestible. • Lists: Use bullet points to highlight key points. 𝟑. 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 • E-E-A-T Principles: Ensure content demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness. • Unique Insights: Provide original data and insights. • Regular Updates: Keep content fresh with new information. 𝟒. 𝐎𝐧-𝐏𝐚𝐠𝐞 𝐒𝐄𝐎 𝐄𝐥𝐞𝐦𝐞𝐧𝐭𝐬 • Title Tags and Meta Descriptions: Craft compelling and keyword-rich tags. • Internal Linking: Connect to other relevant pages on your site. • External Linking: Link to high-authority sites for credibility. 𝟓. 𝐕𝐢𝐬𝐮𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐚𝐧𝐝 𝐌𝐮𝐥𝐭𝐢𝐦𝐞𝐝𝐢𝐚 • Images: Use high-quality, relevant images with optimized alt text. • Videos and Infographics: Enhance engagement with multimedia. • Captions: Provide descriptive, keyword-rich captions. 𝟔. 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄𝐎 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 • Mobile-Friendliness: Optimize for mobile users. • Page Speed: Ensure fast-loading pages. • Secure Website: Use HTTPS for security and better rankings. 𝟕. 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲 • CTAs: Include clear calls-to-action. • User Interaction: Enable comments and use polls. • Social Sharing: Add buttons for easy sharing. 𝟖. 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 • Monitor Metrics: Track page views, bounce rates, and conversions with Google Analytics. • A/B Testing: Experiment to find what works best. • Data-Driven Adjustments: Refine strategy based on performance data. By consistently applying these principles, you'll improve your rankings, engagement, and online presence. Remember, the key to successful SEO content is balancing optimization with providing genuine value to your audience. https://lnkd.in/gWfEUSwz

🎉  Happy 2-year workiversary, Amanda Miranda! Your charisma and strong work ethic as an Enterprise Account Executive have made a lasting impact, and your dedication to helping our customers succeed shines through in everything you do. 💪 Thank you for bringing your best every day!

Not sure whether outsourcing SEO is the right move? 👀 Let's look at the pros and cons: ✅ Pros: - Expertise. SEO professionals have specialized knowledge that can improve your marketing strategy, delivering quicker returns and better growth over time. - Cost-efficiency. Outsourcing is almost always more economical than maintaining an in-house team. - Scalability. Instead of hiring and training new employees when your campaign’s scope grows, outsource to an agency that can scale quickly. - Access to advanced tools. Outsourcing your SEO allows you to benefit from different SEO tools without the time and financial commitments. ❌ Cons: -Lack of control. While your SEO partner will align with your goals and keep you involved in the process, you’ll need to trust them. -Communication challenges. Working with an external team can occasionally make communication more difficult because there are fewer opportunities for real-time interactions. Finding an agency just as invested in transparency and open communication is key. -Confidentiality concerns. Sometimes, your SEO campaign needs to factor in sensitive information, which raises security concerns. However, a reputable agency will address these issues through strict data-handling procedures. -Quality mismatches. While due diligence before choosing an SEO partner can help avoid this, quality mismatches occasionally happen. If you’re not happy with the quality of services delivered, discuss these concerns early on.

Nonprofit SEO faces unique challenges: limited resources and stiff competition from commercial interests. So how can they shine in SERP? ⭐ A well-crafted SEO strategy to compete for important keywords and achieve sustainable growth without straining resources. 👉 Case in point: our work with the Save The Music Foundation. 🎶 Save The Music's work in music education advocacy largely depends on community and donor support. However, the COVID-19 pandemic significantly complicated their fundraising and community engagement efforts. The solution? Enhancing their visibility in organic search. By focusing on both high-priority and lower-difficulty keywords, we not only raised awareness for lesser-known programs but also significantly increased organic traffic and improved search rankings for their main objectives. See what Save The Music achieved with SEO.👇

Did you see our easy process for optimizing existing content? Give it a spin with content sitting on the bottom of page one or on page two to improve organic traffic! And don't forget to subscribe to our newsletter for more #seotips!