UK Advertising

Cannes Lions may be over for another year but we're still buzzing from the excitement. This year's event was truly monumental as we celebrated 100+ wins and a record £18 billion in advertising exports for 2023. With the Olympics about to take over our screens, it's the perfect moment to look back at our festival’s highlights and how sports, creativity and innovation took centre stage. Read more in our article >> #UKatCannesLions #CannesLions #TheBusinessOfCreativity

How Eastern and Western Trends are Transforming Global Marketing UK and APAC leaders, hosted by UK Advertising and The Marketing Society, explored how Eastern and Western marketing trends are reshaping the global industry. Discover how the UK’s advanced digital economy aligns with Eastern innovations and how collaboration between these regions can drive global success Participants for the roundtable include James Hakesley CUBE Studio, STEPHEN MAHER The Gate London , Max Clark STK (Shoot to Kill) Studios , Julian Boulding thenetworkone , Linda Wise Umbrella , Lucy Swanston Nutshell Creative , Rosie Hart Gravity Road , Gautam Reghunath Talented.Agency, Angela Bassichetti Meta , Kok Hwee Ng Zespri International , Siew Ting Foo HP , Matthew Godfrey Monks, Caspar Schlickum Accenture Song Moderated by Aisling Conlon 🔜 SXSW Advertising Association UK Advertising and Brynie B McBurney The Marketing Society #UKatCannesLions #CannesLions #TheBusinessOfCreativity

"Culture is really really important whether you’re big or small. One thing I’ve noticed coming into an independent is you are responsible for everyone in that room, even the senior management, the owners of the agency, they’re there with you." During Cannes Lions, Giovanni Pupo from A Glass Of Marketing was joined by Richard Denney from St Luke's London to explore culture, teamwork, authenticity, finding your passion, and place. 🎙 This was a great episode, watch Rich and Gio engage in an insightful conversation here >> https://lnkd.in/enPQ77wM Thank you to our partners Talon. #UKatCannesLion #CannesLions #TheBusinessOfCreativity #Advertising #Marketing #Teamwork #Culture #Authenticity #Passion #IndependentAgency #AGlassOfMarketing

During Cannes Lions, UK Advertising and The Marketing Society held a roundtable where industry leaders discussed the interplay between advertising strategies in the Asia-Pacific (APAC) region and those in the west. Dive into our latest article to explore our discussion on bridging our advertising strategies. Thanks to Lucy Swanston Nutshell Creative, Max Clark STK (Shoot to Kill) Studios, Linda Wise Umbrella, James Hakesley CUBE Studio, STEPHEN MAHER The Gate London, Julian Boulding thenetworkone, Rosie Hart Gravity Road, Gautam Reghunath Talented.Agency, Angela Bassichetti Meta, Caspar Schlickum Accenture Song, Kok Hwee Ng Zespri International, Siew Ting Foo HP, Matthew Godfrey Monks, Aisling Conlon Advertising Association UK Advertising, and Brynie B McBurney The Marketing Society #UKatCannesLions #CannesLions #TheBusinessOfCreativity

"We're really lucky to work with this canvas because it's highly public, it's visible and it's news worthy" Dan Dawson from Grand Visual joined Giovanni Pupo for A Glass Of Marketing with us during Cannes Lions to explore The Future of Out-of-Home Advertising with Technology and Creativity. Thanks to Talon for partnering with us on this podcast. 🎧 Watch the full episode here: https://lnkd.in/ezxZ-Aju #UKatCannesLions #CannesLions #TheBusinessOfCreativity #OOH #FutureOfOOH #podcast #Advertising #Marketing #OutOfHome #AGlassOfMarketing

In an age dominated by digital interactions, the timeless power of human insight in advertising remains unparalleled. Dive into our latest article to explore how humour and authenticity are transforming campaigns in the UK and MENA regions following our roundtable discussion in partnership with BBC Studios & The Marketing Society at the Cannes Lions International Festival of Creativity. #UKatCannesLions

Beyond the Title: In Conversation with a CMO We had an incredible session delving into the minds of today's dynamic Chief Marketing Officers. Our speakers shared their personal insights on daily challenges, strategic priorities, and the motivations that drive their innovative leadership. Thank you to Matthew Bushby Rightmove, Lisa Delaney Cathay Pacific for sharing their thoughts, and to Josh Harris Neverland Creative for moderating. Watch our roundup below >> #UKatCannesLions #CannesLions #TheBusinessOfCreativity #Innovation #MarketingLeadership #CMOInsights

“It is the sum of all of our parts and it is ideation, imagination, spirit and soul. And it’s however we’re able to mix or blend that recipe.” Our very own Propeller Group Vice President of US & Associate Director Mary Cirincione featured in a roundtable discussion in Cannes hosted by UKAEG, the UK Advertising Export Group and Reuters Plus titled Creativity as a Superpower. The discussion brought together leading marketers from the UK and the USA to discuss the role of creativity in driving business growth. You can read the full article from UKAEG here: https://lnkd.in/eXMJA-bp Watch the video here: https://lnkd.in/em9aCjAC #UKatCannesLions #CannesLions #BusinessOfCreativity

We had an incredible time at the Global Indie Leaders Connect event during Cannes Lions! This gathering brought together founders, owners, managers, and directors of independent advertising and media agencies from around the world to connect, collaborate, and share unique insights. A huge thank you to our speakers: Ed Palmer, St Luke's London Thea Hamrén, First Lady Agency Sarah Oberman, The Or Tom Trevelyan, Neverland Creative Hosted in partnership with Neverland Creative. Here are some highlights >> #UKatCannesLions #TheBusinessOfCreativity #IndependentAgencies #GlobalIndieLeaders #CannesLions #Advertising #MediaAgencies #Networking #CreativeLeadership

CANNES 2024 | Last week, we had the privilege of hosting two impactful roundtables in collaboration with UK Advertising during our activity in Cannes 2024. Our APAC roundtable explored storytelling in the digital age and the advanced creator economy in Asia, delving into the transformative potential of AI, AR, VR, and the metaverse in creating immersive brand experiences. The MENA roundtable focused on connecting with Gen Z through resonating storytelling, emphasising the importance of understanding subcultures and the unique media consumption patterns across the region. Ben Thompson from BBC News moderated the event, discussing standout ads like the Martin Scorsese Squarespace ad and the World Down Syndrome Day advert. Key insights included the irreplaceable value of human creativity, emotionally resonant narratives, and the rapidly changing media landscape. Thank you to all our speakers and participants. Here's to pushing the boundaries of storytelling and embracing the future of advertising! #Cannes2024 #Advertising #Storytelling #DigitalAge #MENA #APAC #UKAdvertising #BrandNarratives #Innovation #Creativity