💭 "Stunt marketing’ lost its edge to ‘hype culture’. The one-off stunt sometimes works for brands, but increasingly multi-dimensional ‘hype culture’ has taken over, and brands have more ways to ‘drop’ more exciting moments through collabs, fandoms, experiences, and more." John Viccars, tms' Global Strategy Lead, spoke with MediaCat to answer whether he believes stunt marketing can build long-lasting brands. Read the full story: https://lnkd.in/gYCtr9Hh
tms
Business Consulting and Services
Chicago, IL 119,853 followers
tms is a global company, uniting technology, marketing and sourcing to drive transformational change.
About us
tms unites technology and marketing and sourcing to drive transformational change for the world’s leading brands. With 1200+ employees across 26 countries, we offer an impressive range of solutions — from inspiration and innovation to category management and delivery. Headquartered in Chicago with 10 offices worldwide, we are responsible for some of the world’s most successful and iconic long-term marketing platforms, including McDonald’s Happy Meal and MONOPOLY programs. Operating as a creative agency, a strategic consultancy and a technology provider, we engage with over 110 million customers every single day for clients including McDonald’s, adidas, T-Mobile, Starbucks, Vue and O2.
- Website
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https://tmsw.com/
External link for tms
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 1986
- Specialties
- Brand Strategy, Integrated Marketing, CRM, Customer-first Strategy, Data & Analytics, Digital Technology, Experiential, Licensing, Product Development, Promotional Marketing, Retail Marketing, Social Media Marketing, Community Management, Advertising, Customer Engagement, Stack Integration, Category Management, Sourcing, Tendering, Packaging, and Sustainability
Locations
Employees at tms
Updates
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Meet tms' 2024 interns! This esteemed group of 24 individuals have been working diligently throughout the summer at our Chicago Headquarters, gaining real-world experience and understanding the inner workings of tms' business. 👫✨ Led by Jaime Sklar, Senior Talent Acquisition Specialist, and Karen Tom, Chief of Staff, the program aims to foster the minds of future marketing professionals by giving them the opportunity to interface with clients, attend educational workshops, and work cross-functionally. 🎙️ “Interning at tms for the past two summers has been an amazing experience and I continuously feel welcomed by all the people I have met. Jaime and Karen have provided the interns with great professional exposure and experiences through different client panels and department introductions. I have loved getting to know and work with my manager, Sydney Vander Veen, and I’m excited for the rest of the program!” said Emma Jung, Account Intern at tms. 📚 Read more: https://lnkd.in/gmz8gaP2
Meet tms' 2024 Summer Interns! - tmsw
tmsw.com
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"Gen Z are spearheading the shift away from transactional-driven loyalty, such as collecting points and getting discounts, instead we found that consumers seek rewards in the form of experiences," says our International Strategy Lead John Viccars in this insightful piece on rethinking loyalty in the GCC.
Tms' John Viccars shares how Gen Z is moving away from collecting points and seeking loyalty rewards in experiences in the GCC. #consumerloyalty #loyaltyprogrammes #UAE tms
How Gen Z is breaking the rules of loyalty in the region - Campaign Middle East
https://campaignme.com
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We are honored to announce that tms won The Marketing Society Award in the Successful & Effective Partnerships category for our work on Priority for Virgin Media O2. 🏆✨💫 Held in London, The Marketing Society Awards set the standard for marketing excellence. Winning in the Successful & Effective Partnerships category is testament to the great work delivered by the partnership between tms and Virgin Media O2 for Priority over the last few years. 🎙️ "This win showcases the strong teamwork between tms and Virgin Media O2. It demonstrates that by forming the right brand partnerships, we can deliver culturally relevant customer experiences and exceptional business results. We couldn't be prouder of our work on Priority for Virgin Media O2," said Bryony Ashman, Senior Account Director at tms. Read more about the win: https://lnkd.in/gsV5fTS5
tms' Virgin Media O2 work wins The Marketing Society award - tmsw
tmsw.com
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tms and McDonald's invite you to embark on a PLAYMOBIL Wiltopia wildlife adventure for its latest global Happy Meal®. 🦒🐊 Our Future Lab played an integral role in aligning the campaign partnership with McDonald’s environmental commitments by finding materials made from at least 95% plant-based plastic derived from sugarcane to produce the Happy Meal® toys. As McDonald’s pledges to use less plastic and more sustainable materials for their packaging and toys by 2025, this partnership is just one example of how Happy Meal® programs are being made more sustainable. ♻️ “This is a true representation of how two brands coming together can leverage a true sustainability commitment. The team at tms has achieved what we thought was impossible in such a little time frame, experimenting with a more sustainable material in a way that had never been done on such program before,” said Juliette Aroun Langley, Senior Account Director at tms. 🏝️ Learn more about tms' involvement with the digital experience, packaging, toy production, and more: https://lnkd.in/gsfs8uis #PlaymobilWiltopia #McDonalds #Sustainability
tms, McDonald's, and PLAYMOBIL Wiltopia partner for a more sustainable wildlife Happy Meal® - tmsw
tmsw.com
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tms took the Samsung Electronics America and Red Bull partnership to new heights with the Red Bull Cliff Diving World Series at the Institute of Contemporary Art in Boston. 🏆💧 Secured by tms, the partnership was based on the knowledge that the fast-paced, intense action of Red Bull’s extreme events are the perfect way to demonstrate the Galaxy S24 Ultra's great image capture capabilities. As part of the activation, Galaxy S24 Ultras, featuring Galaxy AI, were placed by tms and Samsung in locations which captured never-before-seen angles of the action, giving fans an unprecedented opportunity to see what the elite high divers experience. 📸 Ed Lancaster, SVP, Client Engagement Director - North America Portfolio at tms, said: “For fans of extreme sport, this partnership formed by tms provided an opportunity for a captivating activation with Samsung, and Red Bull to push the boundaries and showcase what they do best. The impeccable visuals captured with the Galaxy S24 series takes event imagery to new heights.” Learn more: https://lnkd.in/g9n2Y92E #SamsungGalaxyS24Ultra #RedBullCliffDivingWorldSeries
tms takes the Samsung Galaxy x Red Bull collaboration to new heights at the Red Bull Cliff Diving World Series - tmsw
tmsw.com
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To celebrate McDonald’s 50th Birthday in the UK, and as we all know, a fun birthday celebration isn't complete without party favors! 🎂🎉 Our digital activation within the McDonald's app invites users to open a digital 'Party Bag' to access the Birthday Cake Donut and exclusive merchandise for superfans. 🍩🎁 Read more on Campaign UK: https://lnkd.in/gSn7vTEv
McDonald's celebrates 50 years with nostalgic 1980s birthday party
campaignlive.co.uk
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“tms is super inclusive, you feel that every day in our work culture, but for Pride 2024, it was our goal to celebrate by blending what everyone knows and loves about Pride with more meaningful moments and interactions. We also wanted to give something back to the community by including queer-owned businesses and donating to a queer charity,” said Lee Cheney, Freelance Creative Director at tms. 🏳️🌈✨ To celebrate this year’s Pride Month, tms’ Employee Resource Groups (ERGs) hosted events across our Chicago, London, and Seattle offices – the festivities were filled with rainbow-themed treats, a drag queen, costume competitions, and more! These events were a fun yet educational way to learn about the history of Pride Month and how we can be better allies to the LGBTQ+ community. ❤️🧡💛💚💙💜 👉 Read about the celebrations: https://lnkd.in/grptybVE
Celebrating Pride Month across our Seattle, London, and Chicago offices - tmsw
tmsw.com
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Please join us in congratulating tms’ Account Manager Akkshata L. for winning the Exceptional Performance Award at McDonald’s Three-Legged Stool Awards! 🏆🍟 Taking place on June 27 in Bangkok, Thailand, McDonald’s Three-Legged Stool Awards honors employees, franchisees, and suppliers across the globe for achieving sustained growth and success through collaboration. Akkshata’s acceptance of the Exceptional Performance award displays her significant impact on client relationships, cost savings initiatives, supplier commitments, operational efficiency, and client satisfaction. ✨ A special thanks to our Sourcing Buyer, Mandeep Badyal, along with the rest of the India team! Read more about the award: https://lnkd.in/gHMpaTN7
tms' Akkshata Lakeshrii wins at McDonald's Three-Legged Stool Awards - tmsw
tmsw.com