Join MACMA Live in Chicago, on September 26, 2024 for a day of education and networking! Registration opening soon! www.the-MACMA.org #wheretheconversationhappens #media #marketine #audience #content #fulfillmentservices #technology #joinMACMA
The Media, Audience & Content Marketing Association - MACMA
Advertising Services
Moorestown, New Jersey 1,179 followers
We are devoted to helping our members achieve excellence and success through education and networking opportunities.
About us
Devoted to helping our members achieve excellence and success in media and content marketing through education and networking opportunities.
- Website
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https://www.the-mcma.org/
External link for The Media, Audience & Content Marketing Association - MACMA
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Moorestown, New Jersey
- Type
- Nonprofit
- Founded
- 1948
Locations
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Primary
405 North Stanwick Road
Moorestown, New Jersey 08057, US
Employees at The Media, Audience & Content Marketing Association - MACMA
Updates
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As always, some fantastic tips to try. Let us know how they work for you. #MACMA #WhereTheConversationBegins #GreatIdeas
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Listen to The Audience Architect, Episode #13 - Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit AnnMarie, Rob, and Amanda explore emerging technologies that empower publishers and media companies to deliver personalized experiences while prioritizing privacy. They delve into contextual targeting and zero-knowledge proofs and discuss how audience exclusion and lookalike modeling can enhance targeting and engagement. They cover first-party data strategies, emphasizing user consent and industry collaboration for privacy best practices. Learn about engaging high-value audiences, reducing churn, and implementing these changes within your organization, including sales team integration and data-driven decision-making. They also discuss the importance of leadership buy-in and cross-departmental collaboration to align on privacy-compliant data strategies. Throughout, they highlight the ethical imperative for prioritizing user privacy to achieve better business and audience outcomes. Find Episode #13, and all others, at https://bit.ly/3y07sFz? #wheretheconversationhappens #contentmarketing #podcast #data #privacy #fulfillmentservices #events #audiencedevelopment #learnfromthebest #content #audience #media #themacma #MACMAmembership #joinMACMA
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ONEcount's Bold Mind Think Tank Virtual Mixer is in it's 4th consecutive year of weekly forward-thinking conversations. Bring your ask, share your use cases, or just listen in & enjoy casual conversation with your industry peers. Wednesdays, 5:30 pm EST. Email info@the-macma.org
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From summer virtual mixers to the Holiday Extravaganza, #MACMA has a universe of activities and events scheduled for the rest of the year. Sign up for out newsletter to stay informed. Become a member to get all the benefits and discounts. Learn more at www.the-macma.og
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Don't MISS OUT on earning one of 3 scholarship totally $6,000! MACMA Scholarship applications are DUE TODAY. To apply please complete the scholarship application and send it back to MACMA no later than July 15, 2024. Application: https://bit.ly/3zp4Z7K
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High School Grads & currently enrolled college students are eligible to apply. DUE MONDAY. https://lnkd.in/d2JnaYs9
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