G2O

How is it possible that with all the technology that’s been developed and research that’s been conducted, that overall customer experience is down to its lowest rating since Forrester started measuring CX in 2016? Undoubtedly, some of the declines are due to workforce challenges and shortages. No one can argue that point. But that’s not the only issue. Many of these declines are because companies are willing to diminish their customers’ experience (and the long-term health of their brand) to save a bit of money in the short run. For other organizations, it’s a fascination with technology that promises improved CX but isn’t strategically implemented with a clear definition of what the ideal customer experience is for that specific organization and their customers. And while the exact reason might vary, for many organizations, this decline is simply because they’ve reduced their focus on CX. (Only 1 of the 11 identified “elite brands” raised their CX score over this past year.) There’s one more reason. Customer expectations are constantly growing. If a brand is providing the same CX they were two years ago, they are most definitely no longer delivering the experience that customers are demanding today. And that high level of expectation is no longer just for consumer-focused brands. When it comes to CX expectations, audience members do not delineate between consumer products and B2B services; they no longer have different expectations from public entities than they do from online retailers. We have found that no matter the challenge, the sector, or the technology, the key to transforming (or even evolving) a strong customer experience is to start by clearly understanding your customers and their primary needs, gaining alignment on the relevant CX objectives, and then developing a clear CX strategy. At G2O, CX improvement is at our core. We help organizations directly meet the ever-increasing demand for improved CX, fueling measurable and meaningful outcomes that result in long-term customer loyalty. https://lnkd.in/dApEP2NV #CustomerExperience #CXTransformation #CX

Is your Sitecore platform ready for the future?   Upgrading Sitecore isn't just a technical necessity; it’s a strategic move to elevate your customer experience (CX). But how do you know when it's time to upgrade?   At G2O, we know that keeping your Sitecore platform current involves more than just technology—it’s about solving real CX and business problems. Joel Gerber’s latest article dives into the nine essential questions you need to ask and answer to make your upgrade a success.   From understanding your Sitecore version’s lifecycle to evaluating your data quality and planning for future needs, we cover it all. And as a Sitecore Partner, we’re here to help you navigate this journey with confidence.   Ready to unlock the full potential of your Sitecore platform? Discover how G2O can guide you through a seamless and successful upgrade.   #Sitecore #CXTransformation #CustomerExperience #DigitalStrategy

Our CEO, Kelly Gratz, knows firsthand that the catalyst for change is curiosity. And curiosity is at the core of G2O – it’s what drives us to solve complex problems for our clients every day. Kelly is a driving force behind not only G2O’s passion for problem-solving and improving experiences in the pursuit of measurable outcomes, but also our focus on people. It’s our natural curiosity and passion for people that guides our approach to helping clients, and Kelly believes they are key reasons why our clients choose us and continue to work with us. Learn more about what drives Kelly and how she keeps driving G2O forward here: https://lnkd.in/gYuCr7Nn #Curiosity #CustomerExperience #CXTransformation #WomenInTech

The G2O Gives Back team did it again. Exemplifying one of our values of Truly Together, they spent the evening volunteering at Mid-Ohio Food Collective to help families in need. Thank you to Amber Fiore, Rick Ritzler, Yvonne Bonitatibus, Sarah Solarz, Alex Girvin, Karthik Sambandan, Chris Taylor, Vikram Sarguru, Daniel Corson and Uttam Channegowda. Until next time! #teambuilding #givingback #customerexperience

Is AI living up to the hype in your business? AI is everywhere, but how real is its impact on businesses today? The truth is, while Generative AI tools are impressive, many organizations are just scratching the surface of their potential. If this sounds familiar, you’re not alone. Here’s the kicker: Companies that ARE effectively harnessing AI are crushing their competition in profitability, market share, and customer satisfaction. A Harvard Business Review survey shows these AI trailblazers attribute nearly 30% of their revenue to AI. So, how do you join their ranks? One of the biggest hurdles to harnessing AI is the paradox of choice — there are so many options that it’s hard to know where to start. As an AI enablement partner, we’re here to help. Curious about how AI can transform your business today and set you up for even more success in the future? Read our latest article to see how you can turn AI promises into practical solutions. #AI #customerexperience #businesssolutions

Is your data in “piggy bank mode”? There’s a reason we stop putting our money in piggy banks — we learn not to set valuable assets aside to gather dust. Outdated data infrastructure is the piggy bank of the data economy. It’s where data goes stale instead of adding value. Data modernization is how you cash in on your data’s value for your business and your customers. Our client, a medical supply management company, knew there was untapped value in their legacy data warehouse. G2O detangled their decades of data, tailored a suite of tools to keep things manageable in the future, and turned their data into a strategic powerhouse with business and customer payoffs. The payoffs? 50% timelier supply tracking, 3 times faster load times, and key quality checks for a 100% uplift in reliability. Data modernization didn't just empower our client, but also the healthcare providers they serve, paying off downstream in patient care. To find out how we did it, and what tools we included in their suite, check out our latest post. #DataModernization #DataAnalytics #CustomerExperience 

Get ready to step up the applause 👏 because we're celebrating the champs of our 'Get Moving in May' G2O Walking Challenge with lunch, prizes and a food demonstration from Alchemy! Congratulations to our winning Walking Challenge Team who stepped it up with an astounding average of 238,490 steps per week! 🎉👟 Your dedication and team spirit truly made strides and set the pace! We're also celebrating our individual raffle winners who kept the momentum going all month long including Lauren Valko, Brian Ramey, Nicole Hand, Paul Miller, Dustin Balzer, Audrey McAfee, Reena Jindal and Hiral Parekh. And a big shout-out to today's grand prize winners - Krista Armstrong, Dana Nichols and Tricia Keels! 💳🥳 At G2O, every step we take is a step towards better health and greater teamwork. Here's to many more steps and successes together! 🏆🚶♀️🚶♂️ #EmployeeExperience #WalkingChallenge #Teamwork

We’re Hiring - Senior Sitecore Engineer Are you ready to utilize your in-depth Sitecore experience as part of a team that helps clients build better relationships with their customers? If yes, we want to meet you!    If you’re passionate about technology and innovation and are excited by the prospect of working in a dynamic forward-thinking environment, then click through to learn more about this open role and apply today. https://lnkd.in/gJTVCjkz

1 in 4 people have a disability — it's safe to assume accessibility matters to your audience. We've all heard the potential costs of inaccessibility: lawsuits, PR nightmares. But there's one guaranteed cost: access to your full target market. Accessibility isn’t just a moral (and legal) obligation. It’s the right business decision. In fact, the spending power of people with disabilities in the U.S. exceeds $200 billion annually. The point? You should have 100% confidence in your accessibility. If you're not there yet, follow the steps in our latest blog from Greg Smith to assess where you are and start moving in the right direction. #customerexperience #CX #Accessibility

G2O's Keith Maughan, Rick Ritzler and Amber Fiore (with special guest Darth Maul!) are out enjoying today's Stir Trek Conference. Absorbing all the valuable insights and connections from our outstanding tech community with a little Star Wars trivia mixed in! #techcommunity #tech #networking #stirtrek