Teads

According to MediaPost, the 2024 Paris Olympics have already set new records, with viewership surging by 79% to reach 34.5 million viewers. As the world unites to celebrate the Paris Olympics, our Teads Media Barometer reveals compelling trends and insights. Leveraging contextual intelligence from our direct relationships with 3,000 content partners, we bring you the latest highlights and key topics driving viewer engagement: What are the key page view topics around the Olympics in the first few days? • Stars: Celine Dion captured a significant portion of page views with overwhelmingly positive reactions to her performance at the Paris 2024 Olympics opening ceremony. Her appearance was a major highlight of the event, receiving praise for her courage, talent, and emotional delivery. • Breakouts: Léon Marchand of France emerged as a swimming sensation, quickly making waves in page views with his standout performance. He won the gold medal in the 400-meter individual medley. His victory ignited a wave of excitement and pride for France, especially since he shares the same coach as Michael Phelps, Bob Bowman. • Household Names: Despite varied opinions on the opening ceremony, key athletes like Simone Biles, LeBron James, and Rafael Nadal remained at the forefront of public interest. Simone Biles' triumphant comeback culminated in a team gold medal for Team USA. LeBron James led the star-studded US men's basketball team aiming for gold in Paris. Rafael Nadal, the tennis legend, continued to dominate page views. • Team USA: Team USA continued to be a spotlight, attracting millions of fans and supporters. As the largest contingent, with 594 athletes representing 46 states, they garnered significant attention and support. Who is Watching the Olympics? Interestingly, Gen Z is highly engaged, contributing to a significant increase in the percentage of total page views around Olympic content compared to their millennial counterparts. This demographic's interest signifies a shift in viewing patterns and highlights the growing appeal of the Olympics among younger audiences. Insights from the Teads Omnichannel Graph and Media Barometer leverage intelligence and enable brands to identify key moments of heightened consumer engagement across all screens. This enables brands to own the moment, the screen, and the context at times right for your business. Read more Olympics Insights on blog >> https://hubs.li/Q02HT-HK0 #Olympics2024 #Paris2024 #OlympicGames #Olympics #SportsMarketing #SportsFans #OlympicAthletes #SimoneBiles #LeBronJames #CelionDion #TeamUSA #TeamFrance #SportsTrends #DataInsights #MarketingTrends

During Cannes Lions, Teads hosted the Grand-Prix Awards session, celebrating and announcing the #bestinglass #ads across three categories. Our panelists shared expert insights, emphasizing the value of authentic interactions and the tangible impact of marketing strategies. The discussions explored the evolving landscape of storytelling, creativity, and the role of AI across screens. Across all Awards winners, we saw a remarkable showcase of creativity and engagement, including: - In the Display category, Mercedes was praised for capturing attention and appealing to younger consumers while maintaining its brand identity.  - Absolut Vodka, in the Video format, was lauded for its vibrant ad that stimulates memory and creates a strong desire to connect with the product. - For the Atelier category, Nespresso campaign was celebrated for its emotional impact and immersive quality ad, effectively evoking consumer responses. Thank you to all the jurors and panelists for the enlightening discussion and congratulations to all the winners for their outstanding creativity and innovation. Curious to dive deeper into the conversations and insights on the winners? Check out the full panel video and winner showcases here: https://lnkd.in/durTZXAW #Cannes2024 #Teads #Advertising #BestInGlassAdvertising #Creativity #AI #Omnichannel Bertrand Cocallemen Sital Banerjee Ariana Parasco Paul Richardson-Owen Jessica Padula Mark Adams Peter Maxwell Marc Zander

🚀 Teads Japan Summit for the first time in 6 years! Excited to share the highlights of Teads Japan Summit 2024 - the biggest and most impactful event in 2024! 👁️ Attention Metrics: Discussed the impact of our measurement results in Japan with experts from dentsu 電通. 🎯 Targeting Audiences: Shared insights on Teads' cookieless solution, BREITLING showcasing creative performance.  📊 PMP Media Effectiveness: Kantar, ENJIN presented cross-media survey results and marketing strategies.  ✨ Teads Studio Creative: INTAGE Inc. for unveiled the latest Teads Studio creatives and Meta analysis verification. And special thanks to Evian for the sponsoring this event!  As an after-party, our annual summer event "Teads Bonfire 2024" was a hit - It ended as a wonderful summer memory! #TeadsJapanSummit2024 #TeadsJapan #Attention #CookielessSolutions #MediaEffectiveness #CreativeExcellence

In honor of today's Opening Ceremonies, let's reflect on the trends from the 2020 Summer Games. In 2021 the Olympics saw an impressive surge in engagement among Gen Z, making them the most engaged audience within the 18-44 age group. Heightened interest spiked around key events like the Opening Ceremony, athletics, and skateboarding. Notably, Gen Z’s enthusiasm outpaced Millennials and the 35-44 age group, especially during the peak popularity of the Games. These insights highlight the Olympics' strong appeal to younger audiences, with sports like athletics, basketball, and skateboarding driving major engagement and keeping the excitement high throughout the event. Which events will trend in page views over the coming weeks—breakdancing, BMX, or surfing in Tahiti, anyone? Insights from the Teads Media Barometer, leveraging contextual intelligence from direct relationships with 3,000 content partners, enable brands to identify key moments of heightened consumer engagement. This allows brands to own the moment, the screen, and the context. Read more on the Teads blog and stay tuned for even more weekly insights: https://hubs.li/Q02HT-HK0 #Olympics2024 #Paris2024 #OlympicGames #SportsMarketing #SportsFans #OlympicAthletes #SimoneBiles #LeBronJames #SportsTrends #Data #Insights #Trends #BestInGlassAdvertising

In the latest episode of “Talks with Teads,” filmed at Cannes Lions, Natalie Bastian, Teads' Global CMO, sits down with Lynn Branigan, President and CEO of She Runs It, to explore the vital role of women in leadership and the path toward gender equity in the industry. Key takeaways include: • Fostering Inclusive Cultures: Strategies to build and sustain an inclusive workplace that empowers women. • Overcoming Barriers: Insights on how women can navigate and break through the glass ceiling in their careers. • Driving Equity: The importance of mentorship and sponsorship in advancing women's leadership. • Embracing Diversity: Understanding the business impact of diverse leadership and inclusive practices. Lynn Branigan shares her experiences and actionable advice on creating a more equitable industry, underscoring the power of allyship and the collective responsibility to drive change. Watch the video and discover more insights on the blog:  https://hubs.ly/Q02H89sV0 #bestinglass #bestinglassadvertising #Cannes2024 #CannesLions2024 #diversity #womeninleadership

Every four years, the Olympics captivate a global audience, creating a unique and engaged viewership opportunity with 206 nations competing in 329 events across 32 sports. The Teads Media Barometer, leveraging contextual intelligence from direct relationships with 3,000 content partners, has shown a surge in interest over the past eight to ten months in Olympic content. In honor of the Olympics opening ceremony tomorrow night, here are some pre-Olympics highlights: • Popular Terms Associated with the Olympics: Recent data shows that popular search terms include "Paris," "gymnastics," "athletics," "Simone Biles," "track," and "team." • Universal Appeal: Heading into 2024, Teads Media Barometer data reveals that the top countries interested in viewing the Olympics are New Zealand, Ireland, Puerto Rico, and South Africa. • Pageview Volume Insights: High-profile athletes like Simone Biles and LeBron James are drawing significant interest, with Biles leading in pageviews, followed by James and other key stars. These insights enable brands to identify key moments of heightened consumer engagement and provide strategies to leverage them effectively, allowing brands to own the moment, own the screen, and own the context. Read more on the Teads blog and stay tuned for even more weekly insights >> https://hubs.li/Q02HT-HK0 #Olympics2024 #Paris2024 #OlympicGames #SportsMarketing #SportsFans #OlympicAthletes #SimoneBiles #LeBronJames #SportsTrends #Data #Insights #Trends #BestInGlassAdvertising

🎉🌞 Initiative Rounders Day 💙🏏 We had an absolute blast last Thursday at our summer social rounders event in the beautiful Regent's Park then onto a local pub! It was the perfect day filled with sunshine, friendly competition, and lots of laughter 🌞😄 A big shoutout to everyone who participated and made this day so special. From the intense matches to the relaxed picnic vibes, it was an event to remember. Special thanks to our organisers for putting together such a fantastic day! 🙌🎉💙 And finally, another thank you to our friends at Teads for partnering up with us and making it such a fun evening! #SummerSocial #CompanyCulture #RegentsPark #Rounders #TeamSpirit #FunAtWork 

Google's recent decision not to deprecate cookies has significant implications for the advertising industry. Despite this change, the shift towards a cookieless future remains inevitable. 🔹 What’s the news? • Google decided not to deprecate cookies, ending an 8-year industry preparation period and shifting responsibility to consumers. • Despite the industry's reliance on cookies, consumer preferences toward privacy have not changed. In a similar situation, Apple's ATT framework shows that ~50% of users globally opted out of tracking given the choice. • High opt-out rates drastically reduce the pool of impressions for cookie-based advertising. Teads currently sees only 37% of US impressions with a cookie, a trend mirrored globally. • Significant opt-outs could make cookie-based impressions unusable, leading to the gradual deprecation of the 3rd party cookie. 🔹 What does Teads think? • Teads has built solutions for a cookieless environment, focusing on cookieless signals for campaign delivery. • Over 80% of Teads campaigns now use cookieless signals, offering advertisers scale and reach and giving publishers better monetization opportunities. • Teads supports partners by evolving to a 'cookieless by default' state, ensuring continued monetization of quality journalism. Google's decision doesn't change the trajectory towards a cookieless future. Since 2018, Teads has continued to lead in effective cookieless advertising solutions and can future-proof your business. Learn more on the blog >> https://hubs.li/Q02HL37Q0 #cookie #cookiedeprecation #google #privacysandbox #contextual #contextultargeting #futureproofed #reliablesolutions #targeting

In the newest NextTV article, Jon Lafayette, Business Editor of Broadcast + Cable, covers the Paris Summer Olympics, which includes coverage, star-studded events, and targeted advertising efforts. In this piece, our very own Teads Global CMO, Natalie Bastian, predicts unprecedented engagement during this year’s Olympics which we can see reflected in Teads contextual-data planning tools. She notes, "The Teads Media Barometer, powered by contextual-intelligence signals, has registered an uptick in interest in the Olympics over the last eight to 10 months." She notes that women's sports are experiencing a surge in pageviews, spurred by the Caitlin Clark effect. She adds that "even the controversy surrounding Clark being excluded from Team USA has enhanced the halo effect surrounding women's sports." To underscore the findings, she mentions that within the Media Barometer, Teads found that "8% of total Olympic pageviews are centered around the return of US Gold Medal Gymnast Simone Biles, boosted by a new Netflix documentary." Interestingly, the majority of page views on Biles is skewed towards men and spans all age groups, showing that content is consumed across all audiences. Finally, Natalie predicts that with bold-faced names going for the gold, “whether they’re making a comeback like Simone or doing their closing lap like [men’s basketball star] LeBron [James], we see that these content consumption moments are driving record viewership for the Olympics." Read the full article on NextTV >> https://hubs.li/Q02HvyWR0 #2024Olympics #ParisOlympics #WomensSports #OwntheMoment #ContextualTargeting #Contextual #CookielessSolutions #SportsMarketing #OlympicGames #DataAndInsights #MediaStrategy #OlympicCoverage #SportsFans #MarketingTrends #FemaleAthletes #Biles #Lebron

We are so proud to celebrate our first partnership with: Teads x LG Electronics x La Redoute Switzerland. Together we're unleashing the power of CTV! 🚀📺 For the launch of the new La Redoute Interieurs campaign, La Redoute has entered the world of «Connected TV». This pioneering move in Switzerland combines the power of lean-back TV with the impact of video targeting. The results show a very promising completion rate. #CTV #Innovation #Teads #LG #LaRedoute #Switzerland #PublicismediaLausanne #Publicismediach