A recent Ipsos survey shows that 98% of avid Olympic fans and 88% of casual Olympic fans intend to watch the Paris games, a major increase from the Tokyo 2020 games. With a more favorable time difference between the US and Paris, more athlete participation amidst the decline of COVID-19, and popular celebrities promoting the games, brands could make a huge impact with TV ads. Read our most recent blog for how advertisers can approach brand and performance goals during the Olympic games. https://lnkd.in/gQXYNsxm #2024Olympics #2024OlympicGames #TVAdvertising #PerformanceMarketing #MediaStrategy #GrowthMarketing
Tatari
Advertising Services
San Francisco, California 8,417 followers
A clear way forward.
About us
Tatari is building the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Clients include Made In, Daily Harvest, Wpromote, and Fubo. Recognized by Business Insider as one of the Hottest Ad Tech Companies of 2021, Tatari is headquartered in San Francisco with further offices in Los Angeles and New York. For additional information, please visit tatari.tv
- Website
-
http://www.tatari.tv
External link for Tatari
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Media Buying, Software Engineering, Data Science, TV Advertising, Statistics, TV Measurement, Connected TV, and OTT Ads
Locations
-
Primary
605 Market St
Suite 700
San Francisco, California 94105, US
Employees at Tatari
Updates
-
If you missed LiftLab Curve Your Enthusiasm episode 6 featuring Philip Inghelbrecht, you can now catch it on their YouTube or Spotify channel. In this episode, Philip Inghelbrecht discusses the current state of TV advertising, measurement strategies and approaches in TV advertising, insights into Tatari’s innovative TV advertising solutions, and the importance of blending brand and performance metrics. Check out their channel now for other insightful industry episodes, and don’t forget to register to watch their next episode live! #TVMeasurement #TVAdvertising #ConvergentTV #MediaStrategy #PerformanceMarketing
🔙 Previously on Curve Your Enthusiasm: Episode 6 Recap 🔙 Hello everyone! In Episode 6, we had an engaging discussion on "Linear, Digital, and Streaming: Measuring TV in the Age of Channel Convergence" with: John Wallace, Co-founder and CEO of LiftLab Philip Inghelbrecht, CEO and Co-founder of Tatari Jon Lorenzini, VP of Marketing Science at LiftLab In this episode, we covered: ▶ The Current State of TV: Linear, Digital, and Streaming ▶ Measurement Strategies and Approaches in TV Advertising ▶ Insights into Tatari’s Innovative TV Advertising Solutions ▶ The Importance of Blending Brand and Performance Metrics Curious to know more? Watch the full episode to dive deeper into the world of TV advertising and measurement. 🎥 YouTube Link: https://rb.gy/ak0ewv 🎧 Spotify Link: https://rb.gy/azu4k3 📍 Stay Tuned: Our next episode features Matthew Skai, VP of Growth, Consumer Marketing, & eCommerce at L Catterton, discussing "The Pressure to Perform: Where Innovative Brands Need to Invest in their Marketing Spend Portfolio" on July 23, 2024, at 11 AM PT | 2 PM ET. 🔗 Register for the Next Episode Here: https://lnkd.in/dge2DK5s
-
We're thrilled to announce Oar Health's recent TV advertising campaign launch! OarHealth, dedicated to helping individuals drink less or quit with their daily pill, saw remarkable business outcomes just three days post-launch. This success underscores TV's effectiveness as a measurable performance marketing channel, on par with paid search and social. Stay tuned as we continue our partnership with Oar Health and watch their TV campaigns further boost their business. #TVadvertising #PerformanceOutcomes #GrowthMarketing #SuccessStory
Growth Marketing | Media Planning, Execution & Analytics | Demand Generation | User Acquisition | Offline & Digital Marketing
Wow. We did it. Oar Health is now on TV. Three days in and results are strong! Special thanks to Jamie Fadden and Edgard Morales at Tatari. Also to Ethan Streicher for his lovely animations and Valory Rubio Banashek for her creative work.
-
-
Tatari reposted this
🚀 A new week means another exciting announcement at Tatari! We're thrilled to share this fantastic AdExchanger article highlighting our collaboration with BREEO. With the formal release of our new planning engine (leveraging large language models & AI to plan & predict outcomes), we're revolutionizing TV ad buying strategies, and driving impactful results. Proud of our team and the groundbreaking work we're doing to rekindle @breeo TV presence. 🔥 story here: https://lnkd.in/enBTkjbg #Tatari #Breeo #TVAdvertising #Innovation #convergenttv
-
Creating a TV media plan has traditionally required deep understanding and industry expertise. Tatari’s AI-driven Planning Engine builds complex TV media plans automatically, saving advertisers time and budget. Using 7+ years of historical data from linear and streaming campaigns, our machine learning models forecast performance outcomes for your TV campaigns. “We didn’t have in-house media planners. Tatari made it easy for us to achieve excellent performance and returns on our media spending. Over a period of 7 months, we saw a significant decrease of 47.28% in Cost per Acquisition. We also saw an increase of 68% in our Return on Ad Spend.” - Mike Cantafio, Director of Ecommerce at BREEO See how we’re making it easy for advertisers to generate media plans in just a few clicks! #mediaplanning #mediabuying #ai #tv #television #adtech #videomarketing #connectedtv #advancedtv #convergenttv https://lnkd.in/eieTfXU6
Generate Successful Media Plans with Tatari’s AI-Powered Planning Engine
https://www.youtube.com/
-
Before officially releasing our AI-driven Planning Engine, BREEO, who was seeking a more efficient approach to TV advertising, tested it, and the results are in. With a 47% decrease in customer acquisition costs and a 68% increase in return on ad spend, BREEO benefited from a streamlined and AI-driven approach. Check out AdExchanger's latest article below to learn more about generating a TV media campaign in seconds with our new Planning Engine based on the desired budget, reach and frequency, spot length, target audience, and outcomes. #TVAdvertising #PerformanceOutcomes #PerformanceMarketing #MediaPlanning #TatariInnovates https://lnkd.in/gGhiCmRZ
-
We had a full house at GROW NY! 🎉 Keynote speaker Silsila Niazi, Chief Marketing Officer at Aroma360, and Paul Hutchison, Director of Client Services at Tatari, shared how TV advertising transformed Aroma 360’s business by driving incredible growth and reaching new audiences. We’re excited to connect with you at GROW! Stop by our booth to learn how to elevate your brand's growth to the next level. #GROWNY2024 #TVadvertising #DTCMarketing #ConvergentTV #GrowthMarketing
-
-
TickPick, known for transparent ticket pricing, ventured into TV advertising to expand their reach while driving performance outcomes. Led by Luke Heston, they aimed to boost brand awareness and drive app installs. Tatari's platform provided precise insights, making TV advertising effective and straightforward. The results were immediate, with significant jumps in app installs and website visits. Our seamless integration and expert support made us a true partner in TickPick's marketing journey. Click the link in the comments to read more on TickPick's case study. #TVAdvertising #PerformanceMarketing #GrowthMarketing #SuccessStory #AcquisitionMarketing #ConvergentTV
-
A common misconception among many brands is that you need a big budget to start TV advertising. As Seed Health has proven, that’s not the case anymore. Seed Health, a leader in research-backed probiotics, started with the crawl, walk, run approach, which led to doubling conversions and a 6-7x increase in brand search, site traffic, and post-purchase surveys of finding a brand on TV. Deepti Janveja, Head of Growth Marketing at Seed, was recently joined by Austin Santino at the DTC Experts stage. They revealed how Seed leveraged convergent TV to skyrocket its growth. Read more from the link in the comments! #ConvergentTV #GrowthMarketing #DTCMarketing #PerformanceMarketing #TVMeasurement
-
-
How Aroma360, the leading healthy scenting solution, doubled its acquisitions through strategic TV advertising. Their growth journey is an exemplary case study for DTC brands looking to scale. Join Silsila Niazi, CMO of Aroma 360, and Paul Hutchison, Director of Client Services at Tatari, on July 9th at the GROW NY stage as they share their convergent TV success story. Planning to attend GROW next week? Don't miss our session and be sure to stop by the Tatari booth to say hello. Are you a marketing leader, founder, or marketer from a DTC brand? DM us for a FREE pass to GROW NY, courtesy of Tatari. We look forward to seeing you there! #GrowthMarketing #TVadvertising #PerformanceMarketing #DTCmarketing #ConvergentTV
-