Swayable

Come join our webinar on August 14 on how clients like New Balance are using Swayable to enable a more agile data-driven marketing strategy.

On August 14th at 9 am PT / 12 pm ET, Swayable will be hosting "New Balance x Swayable: Embracing Data-Driven Marketing Strategies” featuring New Balance's Lauren Riker (Global Marketing Manager) and Chrissie Szymanski (Consumer Insights Manager). Lauren and Chrissie will share what New Balance has learned from implementing and scaling creative testing within their marketing campaigns. You’ll learn about: - Background on how New Balance got started with creative pre-testing - Takeaways from New Balance’s winning campaign strategies - Best practices for large organizations to leverage creative pre-testing software - Insights from New Balance to help you rethink your campaign strategy Register here: https://hubs.ly/Q02HHZh40 Feel free to invite your colleagues or others you think will find value from this session as well!

As hundreds of new Labour lawmakers are sworn in to the UK Parliament today, the team at Swayable extends enormous congratulations to The Labour Party for their landslide victory on July 4. We’re proud that the team’s extensive and innovative use of Swayable persuasion testing played a role in the change that begins today. #Swayable #UKLabourParty #ElectionVictory #DataDrivenInsights

We are excited to be part of Cannes Lions' transformative impact on the advertising industry. If you’re attending and would like to meet up, drop a comment below. This year's theme, Where Creativity Drives Progress, provides a perfect backdrop as the advertising community celebrates the world's best work. Here’s a quick recap of Swayable’s panel on trust and data in AI frameworks. Check out some more footage from last year’s Cannes here: https://lnkd.in/dVs2raEQ Cannes Lions International Festival of Creativity #PersuasionIntelligence #CannesLions #Cannes #Advertising #Branding #Marketing

Looking forward to hosting this with Swayable’s brilliant Taylar Pompey Harrington !

Swayable Webinar Registration: We’re excited to announce that Swayable will be hosting our upcoming webinar, "How To Build An Agile Creative Testing Program For Your Brand”, on June 11th at 9 am PT / 12 pm ET. Swayable CEO/Co-founder James Slezak and Senior Client Success Manager Taylar Pompey Harrington will share proven tactics for building comprehensive creative testing programs across your brand’s marketing, research & creative teams. If you’re interested in attending, please register here: https://lnkd.in/danp7ATq You’ll learn about: - How to build and implement a repeatable creative testing program within your own organization - Why comprehensive testing programs are key for increasing campaign ROI - Organizations that have embraced rapid pre-testing to produce winning campaigns Feel free to invite your colleagues or others you think will find value from this session as well!

Swayable was proud to host 100 top minds in marketing, brands, research and social impact at Persuasion 2024 in New York City last month. Marketers and creatives from firms like Diageo Smirnoff and Publicis joined experts from Microsoft and social impact leaders from groups including Voter Formation Project and Check My Ads to share and contrast visions for effective and ethical persuasion and what that means for storytellers and campaigners in commerce and civil society. Check out highlights below of discussions moderated by Brendan Vaughan, Fast Company Editor-in-Chief, and Kendra Barnett from The Drum. For more, visit www.Swayable.com. #Persuausion2024 #PersuausionIntelligence Publicis Media SwayableVoter Formation Project Check My Ads Institute #Swayable #Measurement #Marketing #Advertising #Messaging #Analytics #Creative #marketingresearch

Did Apple’s latest iPad ad miss the mark with consumers? Our research shows it actually worked to lift product consideration! "Crush," an ad showing creative materials such as musical instruments, art supplies, books and other works of culture being crushed, sparked a fast-moving media storm that ensued over 48 hours. While the media and internet backlash was genuine, what did ordinary consumers think? Swayable research suggests some surprising results. To learn more, check out our newest Swayable Insights blog here: https://hubs.ly/Q02x0FbB0

Great interview live on The Drum today. Associate Editor Kendra Barnett dives into why marketers care about persuasion and takeaways from the #Persuasion2024 summit hosted by Swayable. Check out the rest of the interview here: https://lnkd.in/e7CVsNng “The big shift we’re seeing is that marketing is increasingly about having a story that persuades. But if you’re not measuring it, you don’t know if you’re telling it effectively. Swayable’s job is to give storytellers the tools they need to know whether their campaigns and big ideas will actually change minds”, - James Slezak #PersuasionIntelligence #TheDrum #Swayable #Measurement #Marketing #Advertising #Messaging #Analytics

We are very excited to host the #Persuasion2024 Summit this Thursday in New York. In the lead-up to NewFronts and the White House Correspondents' Association, Swayable is convening a high-level gathering of experts and practitioners from media, brands, social change and academia on the central challenge of changing minds. At this inflection point in the power and scale of AI and measurement data, the summit will address how effective campaigns impact public attitudes - both in the marketplace of ideas as well as for goods and services - and how responsible leaders can direct this influence ethically. We look forward to sharing insights and takeaways soon! #PersuasionIntelligence #SwayableInsights #NewFronts #WHCA Brendan Vaughan Kendra Barnett James Slezak Fast Company The Drum Community.com Publicis Groupe Aaron Blazey Nicky Heckles Diageo Samantha Fennell Purpose Claire Atkin IAB Tatenda Musapatike Voter Formation Project Check My Ads Institute Andrew Kalish chris wiggins