Sprout Social, Inc.

A brand that’s redefining what it means to market with authenticity, humor and boldness? Oatly ✨ “It’s like milk, but made for humans.” ✨ Oatly's “anti-marketing” strategy has captured the attention of a global community that shares their values. From championing environmental causes to engaging with their community in a meaningful way, Oatly is a brand that’s not afraid to push boundaries and challenge norms. 🎙️Stay tuned for an interview with the creative minds behind the handles and explore how Oatly continues to stand out in a crowded market in an upcoming podcast episode.

How much buzz can superheroes generate in one weekend? TL;DR - a lot. Just look at this data, powered by social listening, from both San Diego Comic Con (#SDCC) and the #DeadpoolAndWolverine release. We also uncovered an interesting insight: While the movie accounted for just over half of the messages sent, it drove over 85% of the total engagements. Baking social listening into your social strategy can dramatically scale your efforts and opportunities. By understanding and analyzing conversations around key events, brands can create more engaging and discoverable content. How are you using social listening? We want to hear it 👇

Despite the polarizing nature of #AI content, some brands are finding a way to cut through the negative chatter and use AI to their advantage. Dive into our lineup of brands who strike the right balance between human and machine-made: 🔹 ESPN 🔹 Dove 🔹 Meta 🔹 Get Dirty Wipes 🔹 AI spotlight: #CowboyCarter Read the full Post Performance Report on the blog: https://bit.ly/4bRtRml

We talk a lot about how brands can maximize the power of social. The most innovative companies consistently recognize social doesn’t stand alone — at its best, it should complement and amplify your other marketing investments. So, I love seeing when brands thoughtfully integrate social with in-person event activations. Some recent favorites: Rocket Mortgage used their 2024 NFL Draft sponsorship as a springboard for the multichannel, integrated “Dreammate” campaign. Through a mix of short-form social video and UGC, the brand showcased stories of athletes who achieved their dreams and the invaluable role of mentors and family who helped them get there. Topgolf also tapped into a major sports event: The Masters. The brand wasn’t going to let one of professional golf’s biggest weekends go to waste, sending a branded truck onto the streets of Augusta to hand out (of course) peach ice cream sandwiches. The in-person stunt drove +40k views on Instagram and TikTok, and earned a mention in the Wall Street Journal. Check out our Post Performance Report series for more examples of brands perfecting the social-event handshake 🤝 https://bit.ly/3zSYcDP

If you're not sure if your team is using accessibility best practices on social, this is your sign to stop and share this post. Here are a few ways to make your content more accessible to everyone, plus a few ways you can make this an easier practice for your whole team: 1. Add alt text to images. (Pro tip: AI can help you here—Sprout's new Generate by AI Assist feature generates accurate and descriptive alt text. Just always be sure to double-check the work AI has created to avoid mistakes or biases!) 2. Ensure your social text and hashtags are written in an accessible way. For example, writing hashtags in camel case vs all lowercase. (Example: #SocialMedia vs #socialmedia) 3. Be mindful of emojis and placement. 4. Add closed captions and subtitles. 5. Use inclusive language and imagery. 6. Ensure text on your graphics contrasts with the background colors. For more best practices and tips from accessibility advocate Alexa Heinrich, head to the blog: https://bit.ly/3L3SQaX ____ GIF description: A gif that demonstrates Sprout's AI alt text feature. Several photos appear and when the "Generate by AI Assist" button is tapped, an accurate description is instantly created by Sprout.

We are thrilled to announce our latest integration with Sprout Social, Inc. 🚀 This new feature allows you to create and publish branded social content directly from Slate to Sprout Social, simplifying your workflow and enhancing your social media strategy. Discover how this integration can benefit your team ⬇️ https://lnkd.in/edMZdu4C

Ready to elevate your career and build deeper professional connections? Join the next round of the Arboretum Mentorship Network! Whether you’re seeking to mentor, find a mentor, or connect with peers, our three unique programs have something for everyone. Apply by Thursday, June 25 at 11:59pm to be part of this amazing journey! Learn more and apply now: https://lnkd.in/gnXxrBBU

Are you up-to-date on all of the latest Sprout updates? 👀 We've got you. From Threads reporting to #AI innovations, check out what's new and get the most out of your workflows: https://bit.ly/3Xdkx8x

Would be a pretty great day as a SMM if your CEO (L) sent an email to your CMO (Kevin) about the employee advocacy program YOU championed via Sprout Social, Inc.

If you're only leaning on #AI from a copy or creative lens, you're missing out. Tapping AI in more sophisticated ways means elevating social media as a key decision-making tool for your team, and your whole business. ✨ For ideas on how AI can help you make better decisions, head to our blog: https://bit.ly/3XI1mDV