At this year’s Summer Las Vegas Market, we’re thrilled to have our retail partners see our new collections across Serta and Beautyrest, including the introduction of Serta Perfect Sleeper X, Serta iComfort Pro and Beautyrest Black Hybrid. “We are pleased at the response to our reinvigorated product line,” said Tim Oakhill, Chief Marketing Officer, SSB. “Our collections were built on a foundation of thoughtful research and insights, and they resonate with consumers. They’re supported with powerful advertising campaigns. It’s a simple, winning formula, and we look forward to continued success in 2024.” Check out a few photos from our showrooms at #LVMKT!
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