🇩🇪 Discover the contrasting priorities in Europe's CTV advertising landscape. While privacy concerns dominate in Italy and France, the UK is laser-focused on ad placement and fraud prevention. Learn how to navigate these distinct landscapes in our comprehensive report – created in collaboration with Google Ad Manager 👉 https://bit.ly/4cIgghK #CTVadvertising #BrandSafety
Rakuten Advertising
Software Development
San Mateo, CA 54,646 followers
Leading the industry in delivering performance-driven marketing solutions.
About us
Rakuten Advertising leads the industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation. At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value. Working across affiliate, display, search, programmatic, and media, we leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them. Backed by industry-leading technology, global media properties, and the largest partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.
- Website
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http://www.rakutenadvertising.com
External link for Rakuten Advertising
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- San Mateo, CA
- Type
- Privately Held
- Founded
- 1996
- Specialties
- Affiliate, Media, Paid Search, Social Media, and Programmatic Display
Locations
Employees at Rakuten Advertising
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David Gill
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Ben Harris
CISO | Voracious Learner | Ex-DoubleClick/Google Information Security Program Development and Leadership, Risk Management, Incident Management…
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Renard Ihlenfeld
Product Builder and Customer Evangelist
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Julien BLAIZE
Software Engineering Manager at Rakuten Marketing
Updates
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Explore the results of our latest collaboration with Dyson in our new case study! By leveraging influencer marketing, we exceeded expectations, boosting brand awareness and driving significant traffic to Dyson during their peak selling period for the innovative new Airstrait. This partnership not only amplified reach but also enhanced content longevity, integrating bespoke influencer content into Dyson's evergreen strategy. Dive into the full case study to discover how we combined our expertise with Dyson's revolutionary approach to outperform our campaign goals. #AffiliateMarketing #InfluencerMarketing #AffiliateIntelligence #AdvertisingThatOutperforms
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🇧🇷 Novidade: já temos os finalistas da quarta edição do Golden Link Awards Brasil! 🏆 Confira no blog post as grandes marcas do setor que estão nessa lista: https://hubs.li/Q02Fn__-0 #GoldenLinkAwardsBrasil #AffiliateMarketing #MarketingdeAfiliados
Rakuten Advertising anuncia finalistas do Golden Link Awards | Rakuten Advertising Blog
https://blog.rakutenadvertising.com
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🇫🇷 Notre enquête auprès de 750 experts en publicité CTV en Europe révèle que 38 % prévoient d'augmenter leurs budgets CTV et 36 % estiment que la CTV surpassera les autres canaux en attractivité. Découvrez les tendance qui façonnent l'avenir de la CTV dans notre rapport co-créé avec Google Ad Manager: https://bit.ly/45Tl95J
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🇨🇦 It's official! DealMaker is coming back to Toronto in September 2024! Block off your calendar for a welcome reception the night of September 26th and a full day of content & networking on September 27th. Join us for Canada's most fun affiliate event of the year! Registration will be live soon, so keep your eyes on your inbox for when you can sign-up to attend #DealMakerCanada. See you there! #AffiliateMarketing #DealMaker2024 #AdvertisingThatOutperforms #DMCA24
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🛍️ It may seem crazy to talk about Cyber Week in June, but with consumers shopping earlier and earlier each year, brands need to start planning now! In our latest Q&A, we sit down with Dipa Shah, Director of Merchant Development at Skimlinks, to discuss the affiliate strategies you need to know when planning for the 2024 peak shopping period. https://hubs.li/Q02DzMm-0 #AffiliateMarketing #AffiliateIntelligence #AdvertisingThatOutperforms #2024PeakShopping #CyberWeek
Skimlinks Q&A: Affiliate Peak Shopping Strategies | Rakuten Advertising Blog
https://blog.rakutenadvertising.com
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🛠️ The last installment of our "Time to Fix Your Buying Funnel" blog series is here! In it, we dive deep into the "Where Is It?" funnel dilemma, a common pitfall for emerging brands struggling to scale their awareness. Our latest blog offers insights on how leveraging strategic partnerships can amplify your brand's visibility and streamline the customer journey. From large traditional affiliates to influential lifestyle publishers and beyond, discover how to expand your reach and fix those pesky funnel leaks. Explore our last installment and read more about the other stages of the funnel on our blog: https://hubs.li/Q02DJjG20 #AffiliateMarketing #AdvertisingThatOutperforms #AffiliateIntelligence
Time to Fix Your Buying Funnel #4: The “Where is It?” Funnel | Rakuten Advertising Blog
https://blog.rakutenadvertising.com
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🇧🇷📣 Desde nosso último mergulho profundo nas implicações do GA4 para o marketing de afiliados, continuamos a investigar e a nos adaptar ao cenário em evolução dos modelos de atribuição. Nosso último blog post revela as nuances de como o GA4 processa sessões e eventos, afetando significativamente a forma como as conversões de afiliados são creditadas. Esta atualização se aprofunda nessas descobertas e oferece conselhos práticos para os anunciantes que estão navegando nessa nova realidade. Descubra como navegar na interseção do GA4 e do marketing de afiliados em nosso blog post mais recente: https://hubs.li/Q02DJ1rX0
Navegando no GA4: insights atualizados para anunciantes | Rakuten Advertising Blog
https://blog.rakutenadvertising.com
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🇦🇺 Registrations are now open for DealMaker Australia 2024! This year, we're excited to be back in the heart of Sydney at The Ivy, one of the city’s most spectacular and accessible venues on the 12th of September! Register today! 👉 https://hubs.ly/Q02Dtlym0 #AffiliateMarketing #AffiliateIntelligence #AdvertisingThatOutperforms
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🇺🇸 Are you attending Affiliate Summit East in NYC on July 29th and 30th? Let's connect and discuss how we can take your affiliate strategy to new heights! Reach out to your Rakuten Advertising account team or find us in the event app to schedule some time to chat. See you there! #AffiliateMarketing #AffiliateSummitEast #AffiliateIntelligence #AdvertisingThatOutperforms
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