Primary.com

Primary.com

Retail Apparel and Fashion

New York, NY 3,792 followers

We're on a mission to encourage every kid to be the truest version of themselves.

About us

Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers an assortment of simple, beautiful, gender neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and slogan-free designs. Our customers are passionate about our mission, which has led to incredibly strong repeat metrics and one of the highest NPS scores in the industry (85+). We are laser-focused on building a strong, sustainable and profitable (!!) business, and hiring the best people to help us get there. Our company values kind and thoughtful self-starters who can think strategically and then work collaboratively with people across the organization to produce high-quality outcomes. We are also a very change-friendly group of people, and are always seeking fresh points of view to uncover ways we can improve our products, processes and team culture.

Website
http://www.primary.com
Industry
Retail Apparel and Fashion
Company size
51-200 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2015
Specialties
children's clothing, apparel, and eCommerce

Locations

Employees at Primary.com

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Funding

Primary.com 8 total rounds

Last Round

Series unknown

US$ 2.3M

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