PostPilot

GOOD AMERICAN switched to PostPilot from another vendor to effectively hit their full-funnel. 👖📬 It's working. The team first A/B tested winback campaigns, and once a winner was ID'd, we set up programmatic version of the campaign. Now, when customers hit certain RFM parameters, we automatically send them a postcard to drive a repurchase. 💌 Those campaigns are driving an 8x+ ROI and $1.40 in incremental revenue PER SEND. (That's data they can track in real-time campaign dashboards.) Performance Marketing Manager Caitlin McKenna said: "PostPilot has an incredibly streamlined reporting process that allows us to easily analyze data and performance.” The team recently launched their first cold prospecting campaign with us, too. Stay tuned. Full story in comments. 👇

Portland Leather Goods has driven 8 figures in revenue in the last 18 months with direct mail. Here's a few of their major wins: 1️⃣ Automating VIP birthday offers 2️⃣ Retargeting with MailMatch 3️⃣ Winning back VIPs More on that: 1️⃣ VIP Birthday Offers: ➝ Automated postcards the week of a loyalty customer;s birthday ➝ Promoting the Loyalty points pre-added to their account ➝ Making hundreds of thousands of $ monthly ➝ (This took a few minutes to set up) 2️⃣ Retargeting with MailMatch: ➝ Send to leads who signed up but haven't purchased ➝ Matching ~90% of emails to physical addresses ➝ Low-cost ($0.53/card) tactic, reducing retargeting spend on Google and Meta As Matt Fey told us: "PostPilot has unlocked another great channel for us and lets us meet customers where they are in their PLG journey. The feedback loop is way faster." If you want to get results like this, you know where to find us. BTW... This postcard 👇👇👇 + their birthday flow have driven 7 figures, at a 15x+ ROI, in less than 6 months.

Direct mail scales. Portland Leather Goods is an awesome example: they've driven 8 figures in revenue with full-funnel mail since last year. Yep, 8 figures. And they're doing it across the entire funnel, from cold prospecting to expanding LTV. ➝ Prospecting campaigns using our proprietary AI lookalike audiences. Like Meta for mail. ➝ Retargeting with our MailMatch feature. Send direct mail to non-buyers with only their email addresses. ➝ Winning back moderate spenders, VIPs, and super-spenders. (PLG calls them "Unicorn Whisperers.") And with a single birthday flow (one that only took a few minutes to set up), they're driving hundreds of thousands of dollars every month. The results are great and not unexpected. You can scale the channel predictably. *Bonus* it creates a halo effect that boosts performance in other channels. Love to see great brands unlock an entire new growth channel. Case study in comments. PLG, LFG 🤜 🤛

"[Direct Mail] has reengaged more lapsed buyers than other digital channels have." Portland Leather Goods is revolutionizing their direct mail strategy, generating 8 figures in revenue through full-funnel programmatic direct mail. TLDR: Revenue, automated. By incorporating automated birthday offers that drive 6-figs per month plus acquisition and retargeting tactics, they’ve achieved a 15x+ ROI across the board. TLDR 2: Direct mail works. Check out PLG's full direct mail playbook. 👉 https://lnkd.in/dqDjrTgV

Digital ads try. Direct mail succeeds. 📬 🚀

Thanks to Absolute Web for hosting this one. We'll be joining Klaviyo, Elevar, Orita, and Absolute Web this Thursday, August 1. We will be there to talk about email + mail specifically: - Reengaging lapsed subscribers - Retargeting unconverted subscribers - Cost effective acquisition of new subscribers Email + Direct Mail = Better Results.   1 + 1 = 3.   That's math.    Sign up below. 👇 https://lu.ma/q71q4pan

How do you take a CPG brand from zero to a nine-figure exit? Craig Elbert, co-founder of supplements brand Care/of and former CMO of Bonobos, shared his secrets to a successful sale in the Nerd Marketing podcast. Listen in now for tips on growing a DTC brand quickly—and dodging a plateau. 🥊 🔗 listen to the full episode 👇 https://lnkd.in/enfkS4gC

How did HexClad Cookware generate $3.2m @ a 12x ROAS with direct mail? “Our strategy for direct mail is constantly evolving.” - Andrew Windle, Dir of Retention HexClad 1️⃣ How Hexclad started Hexclad first tested direct mail with Holiday offers in 2022. They sent promo-focused mailers to previous customers with incredible success: $1.7m in sales. “Direct mail does great in ways that traditional retention channels can't.” 2️⃣ 𝐇𝐨𝐰 Hexclad 𝐬𝐜𝐚𝐥𝐞𝐝 The team focused on: 1. Automating high performing campaigns 2. Segmenting to target their highest value audiences. 3. Running new tests to active different audiences. 💡They leverage all their Klaviyo data to run smart segments in PostPilot. 3️⃣ 𝐇𝐨𝐰 Hexclad 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐝 The team automated retention for more key lifecycle moments across the Funnel: 1️. Customer Winbacks - Bring back customers who hadn’t purchased in >100 days 2. VIP Reactivation - Bring Back VIPs who spent the most 3️. Unengaged Email subs - Targeted unengaged email subs who never purchased 4️⃣ 𝐖𝐡𝐚𝐭 Hexclad 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 1. DM Can be automated like Email and SMS. Direct Mail lifecycle marketing operates the exact same as Email/SMS: strong segmentation + the right offers = better performance 2. Physical marketing (like Direct Mail) has a special feel. Customers treat direct mail as a gift: great imagery + a personalized offer on a tangible piece of marketing feels like a special occasion 3. Direct Mail can operate like a digital channel. Native Shopify + Klaviyo integrations. Real-time reporting. Data-enriched targeting. Direct Mail can operate like every other digital channel marketers use. Also, Direct Mail should be an always-on channel. Set it and forget it flows + specifically targeted campaigns at the right moment = automated revenue. 5️⃣ 𝐖𝐡𝐚𝐭 Hexclad 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐬 1. Test Offers and Segments Find the right Segment + offer combo that drives the most profits for your brand. 2. Translate your best performing creative. What creatives are performing the best in your Ads and Emails? Test them in Direct Mail as well. 3. Focus on the Key buying Moments You aren’t writing letters to a pen pal. Focus on the high-value lifecycle moments for your brand and test up the funnel from there.

Did you know Amazon credits over 35% of its YoY revenue growth to increases in Average Order Value (AOV)? Imagine achieving a 35% bump in your revenue from the traffic and customers you already have. THAT's the power of focusing on AOV. 🚀 But many eComm brands see AOV as an output, not an input. But the best brands? They obsess over it, knowing that increasing AOV is an incredible way to grow profitably. 💸 5 ways to increase it: - Offer high-margin upsells in-cart. - Post-purchase discounted upsells - Use direct mail for high-AOV customers and upsells. - Sell bulk products. - Use service upsells (e.g., consulting, in-home installation) PS - You can view your AOV for **free** in the PostPilot App (Reports > Shopify Store Transactional Data). Just add our app, connect to Shopify, and it will auto-populate.

DTC Operators and Marketers - What’s the biggest challenge you’re facing right now? I wanna know. I’m working on creating more content through Nerd Marketing based on the questions you’re asking and the problems you’re facing. Drop your biggest problems below or message me directly.