Loving this guide on scaling small business sales from Databox. https://lnkd.in/euSZFZTi Did you catch this quote? 👀 💟 “One strategy I plan to implement in the next six months is sponsoring more newsletters. We recently ran a test campaign where we sponsored a large newsletter, and the results were promising. We had a 1% click-through rate, which may not sound like much, but the newsletter has a large audience. Of those who clicked, 35% filled out the form, and 3% booked a meeting with us after watching a video we sent them." This ended up being a profitable campaign for us. So, my plan for the next six months is to identify a handful of newsletters that are a good fit for our target audience and sponsor them regularly. I expect that this will get us in front of a larger audience and drive sales.”
About us
Paved is a sponsored content marketplace. We exist to simplify third-party relationships for both advertisers and publishers, so that you can build sponsored campaigns without headaches. Finding the right publishers to work with can be challenging, so our marketplace streamlines the process by showcasing all the information you need to find the right audience for your sponsored content.
- Website
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https://www.paved.com
External link for Paved
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Marketing, Advertising, Email Advertising, Email Marketing, Sponsored Content, Content Marketing, Newsletter Sponsorships, Newsletter Advertising, B2B, B2C, and Marketplace
Locations
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Primary
300 Park Avenue
2nd Floor
New York, NY 10022, US
Employees at Paved
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Eva Glasrud
Content Specialist with a passion for play.
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Kelly McCafferty Dorogy
Publisher Partnerships
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Eva Khusuma
Growth | Project Manager | Product Manager | Product Owner | Certified Scrum Product Owner (CSPO®) | PMO
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James Urie
Strategic Partnerships | Storyteller | Relationship Builder
Updates
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We had a blast creating this one—meet your new AI Creative Assistant for newsletter sponsorships! 🤖 ✍ Every newsletter has its own unique audience, so why stick with the same old ad copy? With AI Creatives from Paved, you'll get fresh, optimized content that's perfectly customized for any newsletter. Plus, it's free and you don't need to log in to take it for a spin. Check it out here or leave a comment to get the demo link: https://lnkd.in/gaxByrfP
Introducing the AI Creative Assistant for Advertisers - Paved Blog
https://www.paved.com/blog
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🚀 Introducing our new AI Creative Assistant, now live on ProductHunt! Get optimized, performance-driven newsletter ad copy and launch your campaigns faster than ever before. Join the conversation and share your thoughts on Paved AI:
Paved AI | Product Hunt
producthunt.com
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Congratulations to Paved’s Publisher of the Month for July: Superpower Daily! This daily newsletter delivers a powerful dose of AI news, captivating both readers and advertisers alike. With a readership of over 160,000 professionals from top companies like Meta, Google, Benchmark, Accel, and Microsoft, Superpower Daily offers unparalleled reach and engagement. Join the ranks of satisfied sponsors and tap into this influential audience: https://lnkd.in/e5MCQ4ms
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Can social media ads help you grow your newsletter audience? According to list growth expert Gunnar Holm, CEO of Growjoy, the answer is a resounding yes. In our recent chat about list growth, we uncovered some valuable insights: 📢 Why “boring” ads outperform flashy ones 📸 The real value of UGC (User-Generated Content) 📈 The top channel for acquiring high-quality subscribers 🧪 The importance of testing different strategies Curious to learn more? Dive into the full post on the Paved blog for all the tips and strategies! https://lnkd.in/e7U7CEpT
Ask the Expert: Are Social Ads for List Growth Worth It?
no.linkedin.com
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Anybody else catch the fine print about #Mailchimp in the viral Intuit layoff memo? 👀 Sounds like they're hoping to combine Mailchimp with Quickbooks at some point. Get thoughts from an ex-chimp here:
What's next for Intuit Mailchimp?
https://www.paved.com/blog
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And that’s a wrap on Q2! We’re celebrating one of our biggest release seasons ever. Check out the latest tools from Paved. Release notes for Publishers: https://lnkd.in/eYSEt3n7 Release notes for Advertisers: https://lnkd.in/ebdTeiUW
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Great news for newsletter operators: we dropped 14 new ESP integrations. 🙊 #Mailchimp, 🐝 #Beehiiv, and more. Cheers to making email #monetization even better for everyone🍾 https://lnkd.in/esMb26Yf
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Coming to inboxes this fall: Apple Mail is getting a makeover with iOS 18 – think filtered inboxes and a very gmail-ish look. 📧✨ Is your newsletter ready for the update? Find out: https://lnkd.in/esDk3tDz #EmailMarketing #Newsletters
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If your newsletter is built with #beehiiv 🐝, here are 10 unique monetization tools you should know... Including some cool new stuff we built that can easily integrate with any beehiiv plan (even free) Our fav tip: 1️⃣ Use Radar to spy on competitor newsletters in your niche 2️⃣ Reach out to their sponsors with a customized GPT pitch email 3️⃣ Kick back and wait for responses and bookings Read more: https://lnkd.in/gbz-72dn
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