🍃 What could satisfying a craving for the perfect Chocolate Pecan Flourless Cake possibly have to do with baking the right #ContentAnalytics into your #content performance workflow? Hint: Traditional web analytics tools aren’t designed for hungry, #DataDriven content teams, Chef. https://okt.to/MlJGR4
Parse.ly
Technology, Information and Internet
New York, NY 5,479 followers
Parse.ly is the premier content analytics platform chosen by newsrooms and marketing teams.
About us
Parse.ly makes working with data easy for creators and marketers, giving them the insights they need to focus their content strategy and prove ROI. Parse.ly is the new measure of content value. Do you work in content marketing, digital media, audience development, corporate communications, or any other role in which your company's content is central to business goals and audience growth? If so, you want a way to win with your content. And Parse.ly can help. Parse.ly is the leading analytics platform for content teams. Parse.ly works with hundreds of enterprises, including premium news publishers, high-growth digital startups, world-renowned entertainment brands, and corporate marketers making the transition to content marketing. Parse.ly is a daily login for the teams behind some of the web's most compelling content strategies, such as Bloomberg, Condé Nast, HelloFresh, WeddingWire, Policygenius, and Slate. What's more, our customers run thousands of sites and apps that attract an audience of billions of people who truly pay attention, and our metrics allow us to understand the trends across this diverse digital audience. Parse.ly measures over 30 unique content metrics -- including content views, engaged time, social interactions, and content conversions. Parse.ly's content analytics system includes a rich dashboard, powerful reporting engine, and flexible developer platform. Getting going with Parse.ly is easy. Talk to a content analytics specialist today to start winning with your content. More on our product: https://parse.ly See our open positions: https://parse.ly/jobs/
- Website
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http://parse.ly
External link for Parse.ly
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Data Analysis, Analytics, Audience Insights, Digital Media, API, Reporting, Content marketing, Video Analytics, Campaign Tracking, Web Analytics, and Conversion
Products
Parse.ly
Digital Analytics Software
Parse.ly is the comprehensive content analytics platform for web, mobile, and other channels. Over 400 companies use Parse.ly to set content strategy, increase key metrics like user engagement, retention, and conversion, and ultimately deliver better content experiences.
Locations
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Primary
214 W 29th St
2nd Floor
New York, NY 10001, US
Employees at Parse.ly
Updates
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Faced with declining traffic, a highly competitive ad market, and subscription growth challenges, #media and publishers today are re-embracing a “back-to-basics” approach rather than flash and glitz to drive consistent audience engagement. That’s what The Rebooting found by surveying product executives within the publishing industry. In their just-out report “Back to Basics: The State of Product at Publishers,” the researcher found prioritizing foundational aspects like website performance, effective data management, and investment in tools that drive #content discovery is key to prospering in a tumultuous media landscape. Read our other key takeaways from the report. #DigitalPublishing #DigitalTransformation https://okt.to/87NZPe
The State of Product at Publishers | WordPress VIP
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🍃 QQ: Are you getting the most out of your #ContentAnalytics? Google Analytics 4 is built for ads—not content. Parse.ly can fill that gap. ✅ Empower your entire team: Parse.ly is so user-friendly that even non-analysts can start using it effectively, right away. ✅ Go beyond vanity metrics: While #GA4 offers complex data, Parse.ly provides actionable insights that directly influence content strategy and business outcomes. ✅ Get real results: Companies using Parse.ly see significant improvements in engagement and conversion, thanks to #DataDriven content strategies. Parse.ly delivers what #GA4 can't. Learn how. https://okt.to/CgAVES
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🏛️ CivicPress is our new #WordPress theme for modernizing government websites. If you’re a #PublicSector agency or work with one, here's what makes it worth your vote. 🔧 No coding required—CivicPress leverages the WordPress Editor for full-site editing, making web content management a breeze for government agency teams. 🎨 Customizable design elements—tailor your website to reflect your agency’s unique brand identity and standards with ease. 🔌 Easy integration—CivicPress is compatible with various government systems, including search.gov and the U.S. Digital Analytics Program (DAP), which simplifies compliance. Transform your digital presence and deliver an exceptional experience to the public. See CivicPress in action by asking for a demo. https://okt.to/jrPWqk #EnterpriseWordPress #GovTech #WebDevelopment #WebAccessibility #WordPressForGovernment
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🎉 Welcome Mayven Studios to the WordPress VIP agency partner family! With headquarters in San Francisco, Mayven is an established leader in delivering innovative, end-to-end digital services for Silicon Valley businesses. Their scalable #WordPress solutions create highly available sites that can handle high traffic, ensuring optimal performance and security for clients' digital assets. Check them out! #EnterpriseWordPress https://lnkd.in/gPX2H2_E
Mayven Studios Named WordPress VIP Silver Agency Partner | WordPress VIP
https://wpvip.com
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🍃 Free is good, right? Not when Google Analytics may be costing your editorial or content team time, money, and business results. Many editors, writers, and journalists try to use #GA4 to measure how well their stories do. But many throw in the towel, finding the process too complex and challenging. In the end, they’re often forced to reach out to another team for answers. What if you could self-serve #content performance data, even if you weren’t a data analyst in a former life? Now that would be priceless. 🍃 Parse.ly #ContentAnalytics makes data a real team effort. Built for editorial teams and content creators, Parse.ly equips everyone publishing content with both high-level overviews and low-level granularity about the effectiveness of their efforts. Without having to dig for performance data. “We definitely work more efficiently as a unit because of Parse.ly," says Ben Maxwell, Publishing Director of Network N. “Google Analytics is like using divining rods, or interpreting blood from chickens. We needed something more visual.” The more people who can quickly access content analytics, the more #DataDriven decisions can be made in your organization. And that’s good for business. https://okt.to/5dgxkJ
Time is Money: Why Google Analytics is Costing You | Parse.ly
https://www.parse.ly
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🏛️ Say hello to CivicPress, an advanced new #WordPress theme designed for government websites. CivicPress comes pre-built with components and templates that align with the U.S. Web Design System (USWDS). This helps ensure consistency, accessibility, and a unified user experience. CivicPress meets the highest accessibility standards, enabling government agencies to create websites that are visually cohesive, functionally robust, and accessible to all users, regardless of their abilities. Learn more by asking for a CivicPress demo. #EnterpriseWordPress #GovTech #PublicSector #WebDevelopment #WebAccessibility #WordPressForGovernment https://okt.to/PMbxWd
Modernize your government website with CivicPress and WordPress VIP | WordPress VIP
https://wpvip.com
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🍃 New tagging requirements. Loss of historical data. Other challenges. Transitioning to #GA4 can be daunting for #content professionals. Why not switch to a platform that understands content as well as you do? ✅ Designed for content teams: Parse.ly’s intuitive interface and content-oriented data structure make it the go-to #ContentAnalytics tool for content creators and #media teams, including newsrooms, journalists, and writers. ✅ Easy integration: With Parse.ly, integrating it into your content workflow is as simple as adding a plugin. It’s straightforward, whether you’re on #WordPress or another #CMS platform. ✅ Proven adoption rates: We found content teams actually use Parse.ly because it’s designed for them, leading to a 581% increase in content data usage. Learn more why #DataDriven content teams prefer Parse.ly—not just analytics, but insights. https://okt.to/y69GCa
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And that’s a wrap on the inaugural VIP Media Product Forum! We had such an incredible time connecting and learning with our customers, partners, and the wider media community at the VIP NoHo office in NYC last week. We can’t wait to do it again next year! #WordPressForMedia
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🍃 Dude, where’s my metrics? As content creators, we feel your pain. Yes, there’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4. While #GA4 boasts fresh features and a new approach, some inconsistencies have left many marketers scratching their heads over: - Traffic source reporting - The conversion conundrum - Reshuffled metrics ✅ Parse.ly addresses each of these challenges—from built-in options for tracking comprehensive traffic and source data to metrics like engaged time and recirculation rate that tell you what resonates most with your visitors. #ContentAnalytics #DataDrivenMarketing https://okt.to/LXaIlR
3 Main Problems With GA4 and How to Avoid Them | Parse.ly
https://www.parse.ly