❗ Don't log off yet! We're bringing you another edition of our Weekly Retail Roundup. In this week's edition, we’ll cover Google’s decision to bring back third-party cookies, Amazon Prime Video scoring big with the National Basketball Association (NBA), UNFI’s newly launched Retail Media Network, and IAB Europe’s release of their Pan-European Attitudes to Retail Media Report! ⤵ https://lnkd.in/g8b-S3en #Pacvue #CommerceAcceleration #WeeklyRetailRoundUp
About us
Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.
- Website
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http://www.pacvue.com
External link for Pacvue
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Specialties
- eCommerce Strategy and Development, eCommerce Consulting and Advisory, Online Marketing, Paid Search, Display Advertising, Advertising Platform SAAS, Programmatic Bidding, Management Automation, SEO and SEM on Amazon, Account Audits, Content Optimization, Inventory Management, Digital Advertising Technology, Amazon Reporting and Analytics, Amazon Marketing Services, and Amazon Advertising Platform
Products
Pacvue
E-Commerce Platforms
Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.
Locations
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Primary
9696 Culver Boulevard, Unit 308
Los Angeles, CA 90232, US
Employees at Pacvue
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Michael Lei
Engineer and Executive in SaaS, Generative AI and Cloud Computing (Pacvue, Ex Google, Meta, Microsoft)
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Melissa Burdick
Co-founder & President @ Pacvue, Entrepreneur, e-Commerce & Retail Media Expert
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Geoffrey Beliard
Product@Pacvue | Former: Amazon, Mondelez, Stackline, Kimberly Clark
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Jeff Case
Updates
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👋 Amazon Prime Day 2024 has come and gone. The verdict is in – this was Amazon’s biggest sales period yet. We all heard the stats that Prime Day sales grew by 11% and reached $14.2 billion in total sales, but the question remains: What was the impact on ad spend? 📊 We crunched our initial data to highlight trends around CPC, CVR, and ad type spend distribution. Click the link below to get five key takeaways for advertisers from Prime Day 2024 from Pacvue’s Co-Founder and President, Melissa Burdick. ⤵ https://lnkd.in/gUAdeuNU #Pacvue #CommerceAcceleration #Amazon #PrimeDay
Five Key Takeaways for Advertisers from Prime Day 2024
https://pacvue.com
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🍪 Well, it looks like third-party cookies aren’t going anywhere. Or at least anytime soon, as Google reverted on its decision to remove third-party cookies from Google Chrome. 🗓 Not too long ago, in April, Google announced that it would push out the depreciation of Chrome cookies until 2025, but in a statement on Tuesday, it confirmed that it would be backtracking on its decision. With third-party cookies back in play, it’s important to dive into the impact this will have on Retail Media and Walled Gardens like AMC. Learn all about it in our latest blog by clicking the link below! ⤵ https://lnkd.in/gzJAjpnr #Pacuve #CommerceAcceleration #Google #Cookies #RetailMedia #AMC
Cookies on Google are here to stay. How Google's Privacy Policy change will impact Retail Media.
https://pacvue.com
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🌐 The world of eCommerce is dynamic and ever-evolving, but at its core, it thrives on the connections shared by the leaders and people in the space. 🥂 We’re thrilled to announce Commerce Connections on August 7th in Seattle – an exclusive evening filled with valuable networking opportunities and insightful discussions with top leaders in retail, advertising, and commerce. Discover the latest trends, tackle current challenges, and converse with other leaders shaping the future of commerce. Click the link below to express your interest! ⤵ https://lnkd.in/gjQjFcUN #Pacvue #CommerceAcceleration #CommerceConnections #Seattle #HappyHour
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💰 Prime Day 2024 broke records, as US consumers spent a staggering $14.2 billion! According to Adobe Analytics, this marks an 11.8% increase from last year, with significant boosts in mobile purchases and back-to-school items. 💡 Early insights from Pacvue revealed a highly competitive advertising environment, with brands experiencing a 30% increase in total managed spend compared to 2023, with a 47.5% increase on the event’s first day. On the second day, average spend increased by 24% compared to the same day last year. 🗣 Melissa Burdick, our President and Co-Founder, pointed out that “Shoppers are still feeling the impact of inflation and are looking for good deals.” She also mentioned that “leading up to Prime Day, brands increased their spending by 15% from last year.” Click the link below to read the full article from Practical Ecommerce and explore more insights on Prime Day 2024! ⤵ https://lnkd.in/ga5bdkYd #Pacvue #CommerceAcceleration #Amazon #PrimeDay2024
Prime Day 2024: What We Don't Know
https://www.practicalecommerce.com
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🧠 Struggling with data overload? We’d like you to meet Copilot. 🤖 Copilot is your new AI companion that can assist busy teams in streamlining their workflows and improving productivity by being able to: 💡 Instantly Fetch Comprehensive Data Across Commerce & Advertising 📈 Query Data for Campaign Performance 📊 Creating Visual Data on Campaign Data Performance 🔎 Provide Data-Driven Insights and Suggestions on Campaigns And more! To learn more about your new companion, Copilot, click the link below! ⤵ https://pacvue.com/ai/ #Pacvue #CommerceAcceleration #Copilot #AI #eCommerce #RetailMedia
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✍ In a recent EMARKETER report, Alex Juday, our Head of International Growth and Global Agency Business, shares his insights into the promising future of non-endemic advertising in retail media. This new emerging trend, adopted early by industry giants like Amazon and Walmart, empowers retailers to offer ad space to brands that do not sell products on the retailer. Not only does this drive revenue growth, but it also elevates the value of first-party data, ultimately enhancing the overall shopping experience. What should brands and retailers know about the trajectory of non-endemic advertising in retail media? Click the link below for the full report ⤵ https://lnkd.in/gm5sNpWC #Pacuve #CommerceAcceleration #RetailMedia
Non-Endemic Advertising Explainer 2024
emarketer.com
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🐶 Feeling a bit puzzled about where your brand stands in the competitive and expanding Pet Food & Supplies category on Amazon? 👉 Swipe right to uncover valuable insights and benchmark data, including CPC, ROAS, Ad Spend, and CVR, to see how you measure up against your “fur-midable” competitors. 💡 Key Highlights: 📈 CPC increased 11.7% quarter-over-quarter. 📉 ROAS decreased –8.9% quarter-over-quarter. 📈 CVR increased 11.5% year-over-year. Don’t be left in the doghouse – click the link below to download the full Q2 2024 Retail Media Benchmarks Report and get the data you need to stay ahead of the pack! ⤵ https://bit.ly/4f9Nvge #Pacuve #CommerceAcceleration #RetailMedia #Q2 #CPCReport #AdvertisingReport #eCommerceTrends #Amazon
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🗞 This week, we’re bringing you a special edition of our Weekly Retail Roundup! In this edition, we’re diving into Amazon Prime Day, providing you with a recap and early sneak peek of our Amazon Prime Day data, tips, and strategies to make the most of the Post-Prime Day hype, and sharing our findings from Walmart Deal Days. ⤵ https://lnkd.in/g-QfcdP4 #Pacuve #CommerceAcceleration #Amazon #PrimeDay #WalmartDeals
July 19 Weekly Retail Roundup
https://pacvue.com
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💪 Despite increased competition, Amazon continues to break records with this year’s #PrimeDay U.S sales totaling $14.2 billion in just two days. Here’s what our Co-Founder and President, Melissa Burdick, shared with the Amazon community. ⤵ ✔ Be sure to follow Pacvue and Melissa Burdick, as we will be releasing our comprehensive recap report for Prime Day 2024 soon! #Pacvue #CommerceAcceleration #Amazon #PrimeDay2024
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