Omeda

Need to improve your inbox placement? It's not enough to just ask someone to remove you from their secondary folders. The best senders use their whitelisting instructions to emphasize value to the reader and encourage deeper interaction. Here’s how to create whitelisting communications and process that grabs your audience’s attention and keeps them engaged with your brand: ⭐ Provide proof of concept before asking your audience to whitelist you. Your audience is more likely to whitelist your emails if you’ve already shown them the value you can provide. Do that in your welcome series by presenting your credentials, providing an excerpt of your latest premium piece, or linking to additional resources. Don’t be shy: There’s a time and place to cut copy. This isn’t it. ⭐ Use a light, pleasant, and appreciative tone. This primes someone to view the task as simple rather than an inconvenience. ⭐ Include whitelisting instructions at multiple points in your subscriber lifecycle, including your subscription confirmation, welcome series, re-engagement campaigns and standard email header and footers. ⭐ Use design to emphasize your whitelisting instructions. Draw the reader’s eye to your whitelisting instructions using a different, bright color or arrows to list the instructions. Watch out for more deliverability and whitelisting best practices in our Q2 Email Engagement Report next week 👀

So, you’ve decided to shift from free to paid content and subscriptions. That’s the single most important decision your media company can make. Because you’re not just changing your business model — you’re fundamentally changing the nature of your relationship with your audience. Learn how to pivot from a free to paid subscription model with our best practices (+ examples from media companies like yours). https://lnkd.in/gRK9ABZg

"There are so many winds blowing in our industry that we cannot control — How many core updates is Google going to replace this year? Generative search, declining social referral traffic, all of that. But first-party data is one place where you have control — where you have power. You are sitting on this information right now." See how Paul Daniel and his team at Fusable used their first-party audience data to strengthen its audience profiles, increase engagement and sell more valuable ABM campaigns here:

Questex's disjointed post-event survey process kept them from collecting attendee feedback and making necessary improvements. But by combining Omeda’s integrated audience data platform with CredSpark’s interactive content offerings, they created a more targeted, successful survey that gave them the insights they needed to create better event experiences. Join us Thursday at 11am CT to see how they did it — and learn how to replicate it yourself. Sign up here: https://lnkd.in/gqBWUYSC

On a call recently, a client asked me an interesting question. “A few people unsubscribe every time we send an email,” they said. “Is that normal, or is that something that happens just to us?” The good news, I told them, is that it happens to everyone. I used to write a newsletter at BuzzFeed called This Week in Cats, which had a 60%+ open rate — at a time in which being above 40% was rare — and we saw unsubscribes every week. (I still have no idea what those readers thought they were getting into.) If that newsletter lost readers every week, then every newsletter will lose readers. Don’t sweat the unsubscribes, friends. —— 📷 That’s a photo of an early edition of This Week in Cats, featuring that week’s cat of the week — a cat, with a white belly and brown and black striped fur, sitting upright and looking surprisingly sad. (And all credit for This Week in Cats goes to the great Jack Shepherd, who took a silly idea and made it into a great newsletter!)

Publishers can't depend on traffic to sustain themselves anymore. And The Guardian's shifting its audience strategy in response. Instead of chasing one-time website visitors, they're shifting their audience experience and product to maximize repeat readers and donations. That's no easy task. So our CEO James Capo and Brian Morrissey, founder of The Rebooting, talked to Emilie Harkin, SVP of Growth of The Guardian, and Thomas Johnson, VP of Audience and Strategy of The Guardian US, about how they're doing it. Among the topics discussed: ⭐ The challenge of using “engagement” as your North Star metric ⭐ Why audience segmentation is table stakes for all publishing businesses now ⭐ The case for hiring a Chief Audience Officer Watch the recording here: https://lnkd.in/g6mRVnXm

SMS messaging is now available on Omeda! Use SMS to send personalized, time-sensitive messages to your audience where they are most active – on their phones. Before you can send SMS messages on Omeda, you'll need to: 1. Set up phone numbers 2. Start collecting & mapping your opt-ins 3. Update your Omeda forms Visit our Knowledge Base to learn more and get started: https://lnkd.in/gdvEDukE

According to the American Press Institute’s Media Insights Project, 47% of new subscribers sign up after encountering paywalls on a site they like and respect. But paywalls can just as easily push potential subscribers away if they’re not implemented strategically. Create paywalls that pay off with these best practices:  

Shifting from free to paid content is the single most important decision your media company can make. Because you’re not just changing your business model — you’re fundamentally changing the nature of your relationship with your audience. Without the right strategy or tech, it's a big risk. So we talked to someone that nailed the transition: In this customer story, learn how Virginia Business successfully pivoted from a free to paid subscription model — and increased their circulation revenue by 65% in one year. https://lnkd.in/gR_bs-B2

On July 18, we’re launching SMS on Omeda to help you broaden your communications and connect with your audience. That's because when it's done well, SMS helps you reach your audience more directly and quickly than any other channel. But how can you engage your audience over SMS without annoying them away or missing important revenue opportunities? Click through to learn how to run effective SMS campaigns — or read the full post here: