Nike

Step inside District 23. No really, step inside. We’re giving you a fly-through look at Jordan Brand’s Parisian hub, located in the city’s brilliant 18th arrondissement. D23 is Jordan’s love letter to the diasporic cultures and international youth who inform basketball and all its dimensions — a living, breathing example of how to use sport’s greatest stage as an accelerator for lasting impact that serves the entire community, particularly the next generation. Leading the way as creative director is Youssouf Fofana, founder of the fashion label Maison Château Rouge. His vision takes form in an unforgettable six-week stretch of programming that Fofana has cultivated inside and around the historic former Tati Barbès department store, which has been renovated to offer a space for creativity and community. On the product front, one of his most memorable collaborations was a special Air Jordan I Mid, which took rich design cues from the contemporary African diaspora in Paris. So, how did his creative mindset change from designing a shoe to designing an entire building? Turns out, not much. “The two processes were very similar,” says Youssouf. “When you talk about that AJ I Mid, it was inspired by the neighborhood, by the diversity of its community. When I designed this space for District 23, I was also inspired by the community. The response from the people here has been so positive. When they see a collaboration between Jordan Brand and a local artist, and they go big, it inspires everybody.” Learn more about District 23 at https://lnkd.in/gZQ5WZn6 #JordanBrand #District23

The USA Women’s Artistic Gymnastics Team has reclaimed its title: Olympic champions 🥇 Nike Athlete Jordan Chiles helped Team USA clinch gold, competing in all four events — vault, uneven bars, balance beam and floor exercise, where she put up an incredible 13.966 score in her hip hop-inspired performance. The 23-year-old says she began this year with a whole new sense of confidence and commitment. "In my heart and my mind, this was all about finishing what I started [in Tokyo] and feeling confident in myself going into Paris. Going in with that confidence, putting my foot down and saying, 'This is who I am,' and then showing it to the world, alongside my teammates," Jordan says. Congrats on finishing the job, Jordan, and all of Team USA ✨ Check out all the stories on our inspiring Nike athletes here: https://lnkd.in/gfSdagea #Paris2024 #Olympics #JustDoIt

Was that the most suspenseful gold-medal bout …ever? Foil fencer and Nike athlete Edgar Cheung Ka Long came out on top, defending his previous first-place finish in the Tokyo Games. His motto is, “Don’t lose your way,” his reminder to never forget why he started fencing in the first place: to enjoy the game and have fun. Congrats on the gold, Edgar Cheung Ka Long — again 🥇  🥇 Check out all the stories on our inspiring Nike athletes here: https://lnkd.in/gfSdagea #Paris2024 #Olympics #JustDoIt 

"Nike is changing the playbook again."   That’s Caroline Rogers Abero, Nike Sr. Design Director of Women’s Color Design for Footwear and Apparel, talking about the Electric Pack — the wild, far-out colorway that you’ll see in Paris. The colorway extends the unmistakable Nike tradition of using bold color choices to stand out on the track, the court, and almost every field of play.    The Electric Pack, co-led by Devon McKinney, was a career highlight for Caroline. For her, the root of the excitement was in seeing her inspiring teammates work together to bring the colorway to the world. Together, they modeled another unmistakable Nike tradition: give talented people the creative freedom to take something that might seem like a small detail, and then maximize its reach into a global moment through deep storytelling.    "I’m in awe seeing the talent across our company," says Caroline. "No one has the ability like Nike to make an impact when we really believe in something. I can’t wait to see the colorway out in the world."   Learn more about the Electric Pack: https://lnkd.in/gepwy8SB #NikeDesign #JustDoIt #SwooshLife

Did you see that final trick from Nike athlete Yuto Horigome? 👀 The 25-year-old Japanese skateboarder took home his second Olympic gold medal in men’s street skateboarding today after landing a nollie 270 noseblunt slide. “In skateboarding, there is no right or wrong; but I can’t help but search for what the right thing to do is. I don’t think there is an answer,” he says. “But when I have faith in myself, I think I’ll be able to achieve my dreams. Having trust in yourself is the most important thing — having the confidence to believe in yourself." Check out all the stories on our inspiring Nike athletes here: https://lnkd.in/gfSdagea #Paris2024 #Olympics #JustDoIt

We’ve officially begun! Today, Nike athlete Giannis Antetokounmpo made history as Greece's first Black flag bearer, leading the athlete procession down the Seine. "There is nothing quite like this moment to bring out the best in Nike,” says Carl Grebert, VP/GM, Nike EMEA. “Seeing how the city of Paris is celebrating sport, the inspiration of our athletes and how our teammates are coming together to serve all athletes* is incredibly energizing."   Follow along here for Nike athlete celebrations and the unique moments that make us all love sport: https://lnkd.in/gfSdagea #Paris2024 #Olympics #JustDoIt

Stop us if you’ve heard this before: A special group of athletes traveled from places far and wide this summer to take on new challenges, and now, they’re in the final countdown for their main event. Who are they? Our Nike interns. Starting in June, more than 200 graduate and undergraduate students from across the United States joined our team at WHQ, immersing themselves in areas of our business from Design to Marketing to Finance and everything in-between. Their capstone is our annual Intern Combine – a four-day pitch competition where teams of interns work together to brainstorm new Nike initiatives from the ground up. Once their plan is set, they present their detailed proposals to leaders across Nike, Jordan and Converse, who give them equally detailed feedback. “The combine experience gave me new tools to work efficiently while under pressure,” says Bryan Santos-Paniagua, a Jordan Brand Marketing intern who is also an undergraduate student at the University of California, Santa Cruz. “Because my teammates worked in different functions across the business, we were also given the resources to think creatively about how to grow Nike. The diverse perspectives from my team meant everybody learned something from each other.” In addition to the combine, the interns are wrapping up their final individual projects specific to the business area they support. As the interns begin to share their final presentations and conclude their summer experience, we celebrate all of their hard-earned, valuable work. “It was exciting to not only work on a project that I was invested in, but to work on a project that my Nike team needed,” says Caro Treviso, a Finance and Sports Marketing intern who is also a graduate student at UCLA (One of Caro’s projects: researching three Jordan Brand World of Flight doors, seeing how the brand can win big). “I love Nike’s environment. I was given the freedom to ask questions and learn. I was encouraged to be my true self.” Learn more about the program at https://lnkd.in/d-iK3aT #NikeInternship #CreateWhatsNext #SwooshLife #JustDoIt

Last week in Las Vegas, a select few had the chance to preview the adaptive performance product that athletes will wear in Paris this summer as they chase the podium.   Teammates from the Nike Accessibility Center of Excellence, DEI Team, and the Disability Network attended the 2024 Disability:In Global Conference and Expo, the premier corporate accessibility and disability inclusion event of the year. Megan Lawrence, PhD, Nike’s Senior Director for Global Disability Inclusion and Accessibility, spoke as a featured panelist on Nike’s lineup of EasyOn footwear. Many of these innovative products were born from the passion of Nike employees, who both create the products and rigorously test them to best serve athletes of all abilities.     “Serving all athletes drives us toward bold innovation,” says Megan. “For the past 20 years, Nike innovation and EasyOn technology has been fueled by our disabled employees and adaptive athletes. We were excited to further share this story and the expanding EasyOn collection with corporate accessibility leaders as the world prepares for Paris.” Learn more about how we're investing in accessibility at https://lnkd.in/dpWnGc33 #WinWithAccessibility #JustDoIt #SwooshLife

The world’s best athletes aren't just motivated by the idea of winning — they are relentlessly fueled by it. That mindset is on display in Nike’s summer 2024 campaign, “Winning Isn’t for Everyone.” Nike and a collective of its elite athletes are showing the world what passion for winning means, and that celebrating the pursuit of victory can be the ultimate source of inspiration for all athletes. Learn more about the campaign: https://lnkd.in/gQaHbFKm #JustDoIt #SwooshLife #WinningIsntForEveryone

It’s big, big news when two household names join forces. That’s true at Nike & Jordan World of Flight Mexico City, where the two brands have teamed up in the famed Centro Histórico neighborhood to form NIKE Inc.’s only dual-brand presence, opening on July 11. At more than 22,000 square feet, it’s one of NIKE Inc.’s biggest retail spaces anywhere in the world.   That story of twos also holds true for Alicia Nicollette Fucuy Arteaga, the retail destination’s Head Coach. For Alicia, her love of sport and her belief in positive leadership intersect through the responsibilities of her job, where she leads a talented team to help serve athletes across the Americas. From shooting hoops as a six-year-old alongside her father, to helping guide the future of sport retail for an entire continent, she’s embarked on a professional experience that’s brought together two of her biggest passions. For Alicia, that discovery has been life-changing.   “As a leader, I’m very aware of the positive impact I can have on my team and on people who visit our store,” says Alicia. “I’m actually motivated by the challenges and lessons awaiting us as we begin here in Mexico City. That’s why being here as a Head Coach is the most rewarding professional experience of my life.” #WorldOfFlight #JustDoIt