New York Shuk

Ready for the challenge???

Our founders Ron Arazi & Leetal Arazi got to take their teaching to a new audience through the Bon Appetit podcast Dinner SOS. On this episode, they help a caller learn to use an inherited tagine with MIddle Eastern & North African cooking techniques. By the end of the episode, they helped her build confidence (& delicious flavor of course) as she prepared a Braised Chicken with Harissa and Olives. Listen below and cook along with the recipe - https://lnkd.in/gjKryvwR

For someone who keeps a constant stack of cookbooks on her nightstand, there is almost no greater honor than being included in a cookbook. I am proud to share that in 2023, we were featured in seven new cookbooks, including the NYT Best Cookbook of 2023, 'Tenderheart' by Hetty McKinnon, and 'Shabbat' by Adeena Sussman. We are grateful to these talented chefs for including our recipes or products (or both) in their books. We take pride in the educational aspect of our business, and it certainly helps to have the support of many wonderful authors sharing flavors like harissa, za'atar, and preserved lemon with their audiences.

We're thrilled to be back for our third time on the menu at Chopt Creative Salad Company Salad!! Our Signature Harissa is on the menu in the nearly 80 Chopt locations in the Ultimate Hummus Harissa Bowl, now through December. In the bowl, you will find Ithaca Hummus, Warm Grains, Warm Harissa Chicken, Marinated Kale, Chickpeas, Pickled Red Onions, Feta, Pita Chips, and Radish with the most perfect Fiery Feta Dressing made with our Harissa!

Last month, we did a stellar partnership with FultonFishMarket.com. We created so much great content created together to expose our customers to a range of new flavors and cooking techniques. Here is a photo of Ron Arazi from our visit to the market with the Fulton Fish team and some of the recipes we created using their amazing fish!

If you are looking for a way to make it a very sweet new year, check out the ultimate JEWISH NEW YEAR’S DOUGHNUT BOX! We were so excited when Fan Fan Doughnuts reached out about creating a donut for this box alongside many talented Jewish chefs and creators including Alex Raij, Einat Admony, Pati Jinich, Deb Perelman, Gail Simmons, and Adeena Sussman! Our doughnut features our Ras El Hanout in a Cider Caramel Doughnut that you can only get at Fan-Fan! Pre-orders are LIVE below, and these delights will be available from September 15th to 25th. Some flavors will also be at the Fan-Fan shop as specials during this period as well!

We are hosting another one of our cooking class on September 19 with cookbok author Adeena Sussman as our special guest in celebration of her new book Shabbat. We will be making a very special dish, Tunisian fricassee sandwich; seemingly, it's 'just' a sandwich, but believe us, it's so much more than that, and you don't want to miss the opportunity to bake fresh bread and stuff them with harissa, preserved lemon, olive oil-poached tuna, olives, boiled egg, potato, and more. RSVP to secure your spot! 

We've teamed up with the iconic NYC brand Acme Smoked Fish Corp for two different types of Harissa Spice Smoked Salmon. Our authentic Herby Harissa spice brings an earthy, aromatic edge to their Smoked Salmon. For those craving an extra dose of heat, our Fiery Harissa delivers a smoky chili kick. Today only, you can get a free jar of Herby or Fiery Harissa with any order of these specials! Get to Greenpoint today to get a taste of this incredible collab.

It took us 5 years to prove that we deserve to go from 42 Whole Foods Market stores to 515 stores, but we did it!! This month, we are celebrating our nationwide launch at Whole Foods Market. This was by no means an easy path and it took every member of our team to make it a reality. You can find eight New York Shuk products - five of our spices and three condiments - on shelf across the country. Middle Eastern & North African flavors are far from having the place they deserve on supermarket shelves, but we are making headway, one amazing retail partner at a time. #wholefoodsmarket #celebrate

We had over 300 attendees learning about Middle Eastern ingredients and flavors in our virtual cooking class over the weekend! Thank you to The Fresh Market for allowing us to bring our culinary creativity to your shoppers and to our partners Soom Foods and Graza! It was so great to expand our cooking class format to include other brands for the first time. #marketing #partnership #cpg