Measured reposted this
Great listen here with Taylor Holiday and Nick Stoltz. Taylor and Common Thread Collective are out front deploying media incrementality to help their brands understand media’s full funnel impact to business outcomes. As for Nick, nobody has more experience and love for this topic than our CSO. If your media investment decisions are not calibrated with incrementality you are wasting $$ and at a competitive disadvantage. This is not an opinion, this is fact. Find the full conversation here https://lnkd.in/eqDmDCNA
The #1 problem I see inside of large 8 figure brands is that they have no idea how to make decisions inside their ad account. The result is that they are WASTING hundreds of thousands of dollars. This is a problem inside both Meta and Google. They are attempting to use too many different tools and are in absolute paralysis about how to allocate dollars. The solution is actually very simple: 1. Determine the incremental ROAS of the channel in relationship to channel reported number. 2. Use that factor to set your tROAS or cost controls and remove all human decision making from there. Everything else is wrought with error. The problem for many brands is that the incrementality solutions are quite expensive. But if you don't solve this before Q4, it could be catastrophic. So, we partnered with Measured (who we believe provides the best solution in the market) to solve this for you. And we are going to cover the entire cost. ($60k+ value) Paired with our services, you will get a full incrementality testing roadmap delivered with Measured at no additional cost. What does this provide you? Exactly what you need to walk into Q4 with a full system for forecasting, planning, measuring, & executing your media against the financial plan YOU need to win the game. CTC + Measured = Another step in delivering predictable, profitable, growth. Unfortunately, we can’t offer this to everyone… But if you’re leading an ecommerce brand that’s on the path of $10M-$100M in 2024 annual revenue, we’d love to further discuss doing it for you. We have 5 available spots. If you want 1 of the 5, DM me.