MarketerHire

McKenna Sweazey is a global marketer and Web3 expert with a diverse background spanning luxury brands, tech giants, and financial media. She's held key positions at YSL, Google, and Financial Times, where she significantly improved B2B marketing efforts and lead generation. As the Global Online Marketing Manager at Taboola, McKenna managed large-scale email campaigns, reducing client qualification time by 50% and increasing retention rates by 17%. At the Financial Times, she drove a 20% increase in Sales Ready Leads and contributed a 15% boost in marketing-generated revenue. Currently, McKenna runs metaXmoda, a marketing consultancy specializing in Web3 strategies for brands. Her expertise lies in adapting traditional marketing practices to emerging Web3 opportunities, helping companies develop and implement innovative digital strategies. In this episode, you'll learn: - The challenges and fun of marketing a marketplace - How McKenna uses AI in her workflow - Cutting-edge marketing and tech in the future 📺 Watch the full episode here: https://lnkd.in/eNThq_AD Listen now 👇 Spotify: https://lnkd.in/gfbxwJaf Apple: https://lnkd.in/gPTDCNmJ

"We spent $42,000 on a new Shopify site, only to find it unusable. I turned to an offshore coder who revamped it for $700. He's been a reliable, affordable resource for three years, always ready to help." - Chris Meade, CMO & co-founder of CROSSNET These stories are ones we see every day. We’ve invited Chris to share his journey of finding the right talent to scale CROSSNET to $100 million. Join us on July 30, 2024, for valuable insights and learn how fractional talent can enhance your business operations. 📅 Date: July 30, 2024 📍 Registration link in the comments.

“We used to pay an agency $7,500 to $12,000 a month. Now, with a full-time media buyer costing about $3,000 a month, we’ve cut costs dramatically and improved efficiency. Pair that with a freelance graphic designer and a part-time video editor, and what used to be a $500,000 payroll is now around $10,000 a month.” - Chris Meade, CMO & co-founder of CROSSNET Join us on July 30, 2024, for an exclusive webinar with Chris. Learn how hiring fractional talent has transformed his business and could do the same for yours. Don't miss out on these invaluable insights! 📅 Date: July 30, 2024 📍 Registration link in the comments.

I'm hosting a MASSIVE webinar next Tuesday with MarketerHire on optimizing your headcount for profitability. One of my biggest mistakes as an early entrepreneur was feeling the pressure of having to hire a massive team. I'll be dropping gems on 💎 1) Your first essential hires in an ecom business 2) Biggest hiring mistakes 3) What positions to have full time vs fractional Sign up below!

Scaling your agency's talent is tough. Is there any reason to keep trying? Absolutely. But if you look at other agencies and think, "I could never grow like that," hold that thought. Scaling isn't just about increasing revenue—it's about creating a sustainable, flexible business model that adapts to market changes and client needs. For those ready to leap, how do you scale in a way that works for you? 🤔 Is it:  ✅Filling skill gaps without committing to full-time hires ✅Maintaining flexibility in an uncertain market ✅Ensuring consistent quality as you grow ✅Achieving work-life balance while focusing on strategic growth Whether you're a boutique agency looking to expand or a mid-size firm aiming for the next level, the possibilities are vast. Scaling doesn't have to be overwhelming, from using freelance talent to implementing project management tools. Ready to build a growth model that aligns with your vision and values with the right strategy, tools, and mindset? Join Liz Adamson, Entrepreneur, Advisor, and Head of Client Services at Nile Commerce, in our next webinar: “Top 5 Challenges of Scaling Agency Talent Efficiently (and How to Solve Them). It will happen on Thursday, August 15, 2024, at 12-12:30 pm EST / 9-9:30 am PST. The registration link is in the first comment.

Are you struggling to scale your company while keeping headcount costs under control? Chris Meade (Co-Founder of CROSSNET) faced this challenge until he discovered how to leverage top marketing talent without the burden of full-time salaries. On July 30, Chris will break down how hiring flexible, skilled freelancers helped his company achieve hyper-growth while making it easy to manage costs. If you are focused on lowering your overhead in 2024, you need to watch this webinar. Save your spot for free today: https://lnkd.in/dnqQ4PPi

Mark Huber is a seasoned B2B marketing professional with over 12 years of experience in the startup ecosystem. Currently serving as the VP of Marketing at UserEvidence, he provides marketing advisory services to B2B startups. Mark's achievements include hosting the Demand Gen U podcast, which garnered over 30,000 downloads in just 15 months. He also spearheaded the creation of the annual DEMAND event, attracting more than 11,000 B2B marketers in its first two years. Among his most notable accomplishments was driving revenue growth from $2.5 million to $15 million, with over 75% of that growth being marketing-sourced. Mark's approach to marketing is data-driven and results-oriented, focusing on strategies that directly impact business growth. His diverse skill set and proven track record make him a valuable asset in the B2B marketing landscape. In this episode, we spoke with Mark Huber about generalists, marketing strategy vs execution, and customer evidence. You'll learn: - The pros and cons of being a marketing generalist - Why some companies get stuck on strategy - How to start collecting customer evidence 📺 Watch the full episode here: https://lnkd.in/dCxiRZgF Listen now 👇 Spotify: https://lnkd.in/gfbxwJaf Apple: https://lnkd.in/gPTDCNmJ

61.4% of marketers have used AI in their marketing activities* More than ever, business & marketing leaders are considering using AI to enhance their marketing efforts – whether increasing effectiveness, reducing costs, or saving time. At the forefront of applying AI for better marketing outcomes, Kyle Coleman (CMO at Copy.ai) and Amrita Mathur (VP of Marketing at ClickUp) have many opinions on how marketing teams should leverage AI… and how they shouldn’t. Join these top marketing execs on July 23 to learn how you should (and shouldn't) be using AI for your marketing -- register today: https://lnkd.in/gBp_Drz7 *According to the 2023 Influencer Marketing Hub study

Most marketing leaders love freelancers for their ability to execute. But freelancers are integral to broader business strategies — filling in critical skill gaps, enhancing project outcomes, and contributing fresh perspectives. This means that you should strategically integrate hiring freelancers into your business operations. WHY?  🤔 Because freelancers provide specialized skills that may not be available in-house, giving you access to project-specific talent without the commitment of full-time hires. This approach allows you to innovate, improving your ability to adapt to competitive markets. Also, freelancers offer you the flexibility to quickly fill in gaps when team members leave, helping you meet deadlines and scale operations as needed. When hiring freelancers, avoid making the mistake so many companies do -- using traditional methods like job boards to find freelancers. Traditional methods often rely on local networks, restricting access to a diverse pool of freelancers with specialized skills. Instead, take a page from Sofie Westlake's playbook at Quartix UK: Use MarketerHire to hire your next freelancer. Sofie, Head of Marketing at Quartix quickly found José, a pre-vetted PPC expert. This approach allowed Quartix to: ✅Access a pool of high-quality, pre-vetted freelance talent ✅Rapidly bring in specialized skills to address critical needs (like PPC optimization) ✅Avoid long and exhausting  traditional recruitment processes ✅Flexibly scale their marketing capabilities without long-term commitments ✅Integrate freelance expertise with their core team 📢📢Sofie will be talking all about her experience, including Quartix’s improved ROAS and lead quality, in our customer spotlight webinar on July 17. Sign up link in the comments below.

Finding the perfect fit in just 15 minutes? Sounds impossible, right? When Sofie Westlake, Head of Marketing at Quartix UK, was looking to hire freelancers with specialized skills, she was concerned about lengthy interviews that delayed hiring timelines. When she turned to MarketerHire, Sofie was matched with Jose. During our match interview, it only took her 15 minutes to decide to hire José. A veteran of traditional hiring methods, Sofie shared her surprise: ‘'I couldn't believe it. In 15 minutes of talking to José, I knew I wanted to hire him.'’ Our rapid talent matching process allowed Sofie to find and swiftly onboard a skilled freelancer with deep channel expertise into her team’s operations. If you want to read her full story, check out the link in the comments. How long did it take you to find the perfect fit for your team? Share your story in the comments below!