Ketch

Ketch

Software Development

San Francisco, California 5,588 followers

The Ketch Data Permissioning Platform helps brands collect and mobilize permissioned data for growth.

About us

The Ketch Data Permissioning Platform helps brands collect and mobilize permissioned data for growth. With a connected set of apps, infrastructure, and APIs, Ketch simplifies privacy ops and ensures a responsible foundation for AI-driven initiatives. Most customers use Ketch for: - Collecting, managing, and enforcing consumer consent signals - Automating intake and fulfillment of consumer data privacy requests - Understanding personal data footprint throughout the business ecosystem - Simplifying and streamlining privacy risk assessments (DPIAs, PIAs, and TIAs) - Collecting marketing communications preferences to support first-party data strategies To learn more, visit ketch.com.

Website
https://www.ketch.com/
Industry
Software Development
Company size
51-200 employees
Headquarters
San Francisco, California
Type
Privately Held
Founded
2020
Specialties
compliance, data privacy, privacy, privacy tech, consent management, data subject requests, regulatory requirements, data governance, GDPR, and CCPA

Locations

  • Primary

    140 New Montgomery St

    4th floor

    San Francisco, California 94105, US

    Get directions

Employees at Ketch

Updates

  • View organization page for Ketch, graphic

    5,588 followers

    🚀 PRODUCT LAUNCH: Announcing No-Code Rights Automation Big news! We’re thrilled to share the general availability launch of our No-Code Rights Automation product. No-Code Rights Automation makes it easy for non-technical teams to design, customize, and deploy workflows that enable end-to-end automation of DSR fulfillment. By end-to-end, we mean exactly that. From receiving the consumer request, to automatically retrieving data from business systems and apps, to returning results to the consumer. Essential features dropped: 🟣 Drag-and-drop DSR workflow designer; non-technical stakeholders can use icons representing tasks, stakeholders, systems, and actions to visually construct precise, customized DSR workflows including data redaction, identity verification, and system activity automation via native integrations. 🟣 Infinite customization possibilities to support process requirements, including automated, dynamic decision-making using variables populated from databases, third party systems, employees, and the consumer. 🟣 Customizable Rights Experiences for receiving consumer requests on frontend digital properties; includes the ability to connect consumer digital identifiers from request, across vendor and partner systems to form a complete consumer data profile. 🟣 Extensive Integration Library enabling automated DSR fulfillment in internal data systems and third-party apps; no coding required, configurable by non-technical stakeholders in minutes. 🟣 Open developer tooling including APIs and webhooks for custom and complex use cases, ensuring unlimited support of any business use case or process adaptation. Our Co-founder and CTO Vivek Vaidya says it best: “Our predecessors feign the DSR automation process by assigning tickets and tasks to people. Ketch automates both the process and the tasks themselves with software. And yes, it’s all configurable and customizable by non-technical teams.” Get all the details 👉 https://bwnews.pr/4dgeu87 #DataPrivacy #NoCode #PrivacyTech

  • View organization page for Ketch, graphic

    5,588 followers

    There's a LOT going on in data privacy, especially state-side 😅 If you're not completely up-to-date on all the latest international data privacy news, that's what this post is for! A few highlights ⬇️ 🌐 European Union - AI Act: The European Union is progressing towards finalizing the AI Act, which aims to regulate artificial intelligence usage comprehensively. The Act includes strict guidelines for AI applications that impact privacy, ensuring higher standards for data protection and user rights across the EU. 🌐 China's Personal Information Protection Law (PIPL): China continues to enforce and refine its PIPL, which imposes stringent data protection requirements on businesses operating within or dealing with data from China. The law mandates detailed user consent for data collection and processing and introduces significant penalties for non-compliance. 🌐 India's Digital Personal Data Protection Bill: Expected to pass soon, this bill will provide a robust framework for data protection in India, addressing concerns about data security, consent, and cross-border data flows. It aligns closely with global standards like the GDPR, aiming to enhance data privacy for Indian citizens. 🌐 APRA: Still stalled out. The US privacy bill has been rewritten (again) but the House Committee on Energy and Commerce has said it's "not done." While the special requirements for biometric and genetic data are now included, it's still missing the “civil rights and algorithms” section that would have prohibited the use of personal data in a manner that discriminates based on protected characteristics, and the “opt-out rights for consequential decisions.” #DataPrivacy #AI #GDPR

  • View organization page for Ketch, graphic

    5,588 followers

    Are you 🫵 a highly skilled backend engineer who is comfortable with building and running large scale systems in cloud native ways? We'd love to have you help us disrupt the data privacy and cybersecurity market! This full-time, hybrid position is the perfect fit for a technical expert that gets things done by using their smarts and whatever tools make sense for the job at hand. 🧰 If this is how your tech friends and colleagues would describe you, please reach out: ⚡️ Really know about scalable distributed systems ⚡️ Have a deep understanding of domain driven data modeling ⚡️ Are dead serious about DevEx ⚡️ Are a great communicator and collaborator ⚡️ Have dealt with complexities for mobile, web and mixed environments Check out the job listing here: https://bit.ly/3WhdoC6 #EngineeringJobs #DataPrivacy #hiring

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  • View organization page for Ketch, graphic

    5,588 followers

    In the fast-paced world of e-commerce and retail, brands are all about using AI for personalization and ramping up loyalty programs as third-party cookies fade away. But three big privacy challenges can mess things up: 1️⃣ Creating a smooth cross-channel experience 2️⃣ Collecting and using first-party data 3️⃣ Optimizing website conversions In this edition of Ketch Up! Colleen Barry dives into the challenges and the solutions to help turn privacy headaches into your secret weapon! #Retail #Ecommerce #DataPrivacy

    3 major privacy challenges for retail & ecommerce brands

    3 major privacy challenges for retail & ecommerce brands

    Ketch on LinkedIn

  • View organization page for Ketch, graphic

    5,588 followers

    The Federal Trade Commission just dropped a bombshell on the digital advertising ecosystem with their latest blog. Here's the TL;DR ⬇️ **Hashing doesn't make your data anonymous** Those identifiers you thought solved any privacy concerns? Not so much. Here’s the quick summary: ▪️ Hashing is the practice of taking a piece of data and turning it into a number so it’s unrecognizable. ▪️ Since the number is seemingly unrecognizable, some companies have taken the view that this approach helps them do what they've always done, without accounting for new privacy requirements. ▪️ The FTC says that despite this, hashing data still creates a unique signature that can track a person or device over time. ▪️ Bottom line: Hashing does not make privacy requirements (like consent or opt out status) irrelevant, and not an excuse for improper use or disclosure. At Ketch, we hear it all the time: "I don’t have privacy risks, I don’t need consent management, because I don’t do anything with personal data." Adtech pros claim, "I just use anonymous identifiers, It’s not PII. I don’t have these problems." Well, the FTC just set the record straight. “The privacy harms in both cases originate from the fact that the companies could identify users, not the way that they did so. Hashing is just one tool used in persistent user identification, and the FTC has recently called out other mechanisms of user tracking that rely on pseudonymous identifiers.” This announcement should be a wake-up call for our adtech colleagues. If you thought you didn’t have a privacy problem, think again. The FTC is making it crystal clear what they're watching for, and the implications are significant. Fail to comply, and you might find yourself in regulatory hot water. Now’s the time to shore up your practices and ensure you're on the right side of privacy regulations, with a strategy for **consent orchestration** – collecting consumer consent, and integrating it with data systems and apps to ensure you’re using permissioned data in your campaigns. Full article from the FTC in the comments. 💥 Where do you land in this debate? Do you think the FTC is spot on, or reaching? Let us know 📣 #dataprivacy #adtech #FTC

    • Image of new blog post from the FTC titled, "NO, hashing still doesn't make your data anonymous"
  • View organization page for Ketch, graphic

    5,588 followers

    🍪 Forget cookies, there's bigger news this week and Jon Suarez-Davis (jsd) breaks it down for us 🔽

    View profile for Jon Suarez-Davis (jsd), graphic

    Chief Commercial Officer, super{set} | Digital Transformation Leader | Board Member | Investor | Advisor | Ex: Salesforce, Krux, Kellogg's

    Google's cookies announcement isn't the week's big news; Oracle's $115 million privacy settlement is. 👇🏼 This week's most important news headline is: "Oracle's $115 million privacy settlement could change industry data collection methods." Every marketer and media leader should understand the allegations in the complaint and execute a review of their data strategy, policies, processes, and protocols, especially as they pertain to third-party data. While we've been talking and fretting about cookie deprecation for four years, we've missed the plot on data permission and usage. It's time to get our priorities straight. Article in the comments section and Industry reaction from legal and data experts below. Jason Barnes, partner at the Simmons Hanly Conroy law firm: "This case is groundbreaking. The allegations in the complaint were that Oracle was building detailed dossiers about consumers with whom it had no first-party relationship. Rather than face a jury, Oracle agreed to a significant monetary settlement and also announced it was getting out of the business," Barnes said. "The big takeaway is that surveillance tech companies that lack a first-party relationship with consumers have a significant problem: no American has actually consented to having their personal information surveilled everywhere they go by a company they've never heard of, packaged into a commoditized dossier, and then monetized and sold without their knowledge." Debbie Reynolds, Founder, Chief Executive Officer, and Chief Data Privacy Officer at Debbie Reynolds Consulting, LLC: "Oracle's privacy case settlement is a significant precedent and highlights that privacy risks are now recognized as business risks, with reduced profits, increased regulatory pressure, and higher consumer expectations impacting organizations' bottom lines," Reynolds said. "One of the most important features of this settlement is Oracle's agreement to stop collecting user-generated information from external URLs and online forms, which is a significant concession in how they do business. Other businesses should take note." #marketing #data #media Ketch super{set}

    • Oracle's $115 million privacy settlement could change industry data collection methods
  • View organization page for Ketch, graphic

    5,588 followers

    ⏰ Reminder: The Privacy as a Sales Enabler webinar with Jodi Daniels of Red Clover Advisors is happening tomorrow! She and Jonathan Joseph will break down: 🌟 How a strong privacy program fosters trust and confidence in your brand, making customers more likely to choose your products and services 🌟 Strategies to capitalize on your privacy compliance to stand out in the market and attract privacy-conscious customers 🌟 Real success stories of companies that have integrated privacy into their sales strategies and reaped substantial, measurable benefits Register here: https://bit.ly/3zUUM3q #DataPrivacy #RevOps #SalesTech

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Funding

Ketch 3 total rounds

Last Round

Series A

US$ 20.0M

See more info on crunchbase