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⚡ Our brand new State of the Mobile Publishing Market report 2024 is now available to download! ⚡ Drawing on the latest industry insights, exclusive analytics data from over 400 Pugpig apps and a survey of more than 70 publishers, the report covers how publishers are thinking about their mobile strategy in 2024 and beyond, including: 📉Responding to current challenges such as changes in search and social. 🔍Capturing first-party data effectively. 📱Creating premium features on mobile that support engagement, retention and member-only benefits that successfully drive readers up the ARPU curve. 💡How apps are increasingly being used as subscriber acquisition tools. We look at the growing opportunity mobile presents for publishers and share insights into the successful strategies that publishers are using right now to grow and deepen engagement with their audiences. The report, created in partnership with Mixpanel, gives you the tools you need to form, or indeed, accelerate your mobile app strategy and forge deep, direct relationships with your audiences. Get your copy of the report here 👉 http://bit.ly/3WjpZG2

⚡ Our State of the Mobile Publishing Market 2024 report is available to download right now, drawing on the latest industry insights, exclusive analytics data from over 400 Pugpig apps and a survey of more than 70 publishers ⚡ Get your copy 👉 https://bit.ly/3WjpZG2

In the latest edition of our Media Bulletin newsletter, we highlight why subscribers successfully lobbied Indian publisher Newslaundry to build an app. It's a great story showing the value of audience research, the power of crowdfunding and how users convinced them that they needed to make accessibility a priority. #appstrategy #crowdfunding #audienceresearch

Well done to Pugpig, the Best Media Technology Partner at the #AOPAwards24! Don't miss their award-winning case study here: https://lnkd.in/e5KY8_WC

In the most recent edition of our Media Bulletin newsletter, we looked at research in the Reuters Institute for the Study of Journalism's latest Digital News Report. They have found that overall subscription growth has stalled when measured by the number of people who have paid for news in the last year across 20 countries. Don't Panic! Across these same countries, more than a third say that they would be willing to pay something for news, and the research provides insights into the amount they are willing to pay. Read on to see why our analysis concludes there is plenty of headroom left for media subscriptions. #subscriptions #newsmedia #journalism

In the latest edition of the Media Bulletin, we looked at the digital transformation efforts at two major media houses - Mediahuis nv and NTM AB. NTM wanted to restart their subscription growth after it stalled in 2020, and Mediahuis says that it needs more digital subscribers to reorient its business to digital. To achieve their ambitious digital subscription goals, both groups are focused on engaging young, mobile audiences. #mobilepublishing #digitaltransformation

Pugpig CEO Jonny Kaldor chats all things digital publishing past, present and future tech & tactics on the latest episode of The Product Development podcast with Adam Wakeling. In the episode, they cover: 🔹 A brief history of digital publishing 🔹 The current state of the digital publishing market 🔹 Successful tactics and tech for publishers using real-world examples, including from Condé Nast, Piano and more. Watch the full episode 👉 https://lnkd.in/eHKVK76j

What a night! We're beyond pleased to be named the Best Media Technology Partner of the year at last night's Digital Publishing Awards 2024. A huge thanks to every single member of Team Pugpig and our amazing publishers who make our product the best on the market – we couldn’t do any of this without the close partnerships that we enjoy with so many great brands and teams. Read the full article 👉 https://lnkd.in/eaBfMUAU AOP Association of Online Publishers

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In the most recent edition of our Media Bulletin, we look at research about people's attitudes towards generative AI and journalism hot off the presses from Reuters Institute for the Study of Journalism by Richard Fletcher and Rasmus Kleis Nielsen. YouGov polled 2000 people in each of six countries - Argentina, Denmark, France, Japan, the UK, and the USA. It should be noted that the researchers found that attitudes are still forming about genAI so consider this a snapshot in time. But a couple of things they found that publishers will want to take note of: • More people are aware of genAI tools than use them on a daily basis. • People are more accepting of genAI tools being used for subjects like sport and fashion than politics. • Most importantly, people's perception of genAI may impact their openness to paying for content. Oh, and attitudes differ greatly beteween the US and UK. Read on for some important insights as you are developing your AI strategies. #publishing #AI