Halfday Draft Cocktails

It's surreal to have The Washington Post recognize Halfday Draft Cocktails as a leader in the draft cocktail movement 🍹 - and to have my petty quotes run in a national publication 😂 “We have been grossly underestimating just how big the cocktail movement can be as a result of them being fundamentally difficult to access in many places,” Brooks said, noting that 80 percent of the time, a Halfday draft line replaces one that had previously poured beer. “What is incredible to watch is how many people don’t have a Bud Light in their hands because they have a margarita in their hands.” Big day for the team. Thanks to Kate Bernot for seeking us out for this story and to our whole team for making it happen. Michael Kiser Ian Jacobs Zac Antczak

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Looking back at 2023 as we gear up for 2024: Here are our favorite views from our first year on tour. New website (+ new product announcements) coming later this week.

The day 1 team. I have been incredibly lucky to have Michael Kiser and Zac Antczak by my side building Halfday Draft Cocktails. The early days of companies are always messy - but especially so when you're swinging for the fences on a shoestring budget. In the 6 months since launching the country's first kegged cocktail made with real spirits we have put up wins that quite frankly sound surreal. We've made and sold over 500,000 drinks, partnered with The Era's Tour to make a custom drink for our girl T, and have become one of the best selling brand family's in New England's largest stadium. All because of a small but mighty team putting in hard work with an honest approach to the creation of value. Both of these guys deserve recognition as some of the best in the business. Everyone agrees that companies are built by people - But I argue that they should also be built for people. I'm excited to keep building a team that can make an incredible difference for Halfday - while Halfday makes an incredible difference for them. This photo is from a few weeks back in Vegas - a quick glimpse of us taking it all in after turning the National Beer Wholesalers Association welcome reception into a cocktail party 😈. Onward and upward. We'll see you in many more places next year . 🚛