GRWN

We are excited to announce our first Collection — GRWN by Aleali May. 'Metamorphosis' is the first line of GRWN diamonds by Creative Director Aleali May. The exquisite collection reflects Aleali’s renowned taste and features a butterfly motif, symbolizing new beginnings and Aleali taking her first steps into the world of fine jewelry. “Metamorphosis not only represents my journey through Streetwear and luxury design, but it also mirrors the luxury space and its journey through innovation, technology and representation.” - Aleali May, GRWN Creative Director

GRWN is excited to introduce Vance Rochester as our VP of Brand Development & Marketing.  Vance Rochester is a multidisciplinary executive with over 10 years of experience developing, managing, and executing cross-functional campaigns. Prior to joining the GRWN team. Vance has helped bring major campaigns and activations to life for some of the largest companies in the world. “...we are aiming to build not only a brand but a community that believes in the same thing we do, creating something new, something disruptive.”

GRWN is pleased to introduce Jordan Pollak as our Co-Founder and chief Strategy Officer. Pollak has helped shape collaboration for some of the world's biggest brands. Jordan Pollak is an entrepreneur with over 15 years of cross-cultural collaborations, partnerships, and experiences in bridging the gap between brands & creatives. Prior to starting @5280bond, a cultural collaboration studio, Jordan was a partner and Managing Director of Cogent World, an experiential/event marketing agency based out of New York. He was responsible for growing and managing the agency to 50+ team members across the country that was responsible for producing over 200+ events per year on behalf of clients such as (Corona, Modelo, Pacifico, Lovesac, WeWork, and many more).  "We believe in pushing the boundaries of what's possible. GRWN is a testament to that belief, combining the legacy of luxury jewelry with a modern, forward-thinking approach. GRWN will be a lifestyle brand that will blend culture, design, and sustainability in creating products that resonate with the next generation of consumers.''

GRWN is excited to introduce Michael Pollak as our Co-Founder + CEO. He has spent over 40 years as a leader in the jewelry industry and is ready to lead the new and sustainable sector of Lab Grown Diamonds.  Michael Pollak is a visionary leader with over 49 years of extensive experience in the luxury, fine jewelry, and watch industries has marked him as a dynamic force over the past four  decades. Michael has spent extensive time over his career in New York, Geneva, Vicenza, and Hiong Kong cultivating his skills, knowledge and expertise, fine jewelry, and Swiss Watch timepieces.    "GRWN is not just a jewelry brand; it's a movement towards a more sustainable and conscious future. With our extensive background in the industry, we aim to redefine luxury, offering consumers an alternative that aligns with their values without compromising on style or quality."

GRWN is delighted to welcome Annalisa Cervi as our Head of Design. Annalisa is from a third-generation family of jewelers and was born and raised in the jewelry town of Valenza, Italy. Annalisa Cervi is an internationally renowned Jewelry, Watches, and Luxury Accessories Designer who has received multiple awards for her exceptional creations. With over 27 years of experience, Annalisa traveled the world working and collaborating in the success of some of the most prestigious and luxury brands, including Ralph Lauren, Gucci, Bottega Veneta, & Tiffany,  " GRWN is a breath of fresh air in an industry that is obsolete".

GRWN is thrilled to announce Aleali May as our Creative Director.

GRWN is thrilled to welcome Aleali May as our first Creative Director! Aleali is a trailblazer in the fashion industry. Her role at GRWN, is to help guide our overall vision, alongside a team of skilled individuals and disruptors in their respective fields. “We are incredibly excited to have partnered with Aleali May, one of the key voices of fashion and culture in the world today. We trust that Aleali’s guidance will bring our mission of pushing the boundaries of creativity in the luxury space.” - Michael Pollak, GRWN CEO & Co-Founder

We are incredibly excited to be launching GRWN today. GRWN is a sustainable, lab-grown jewelry brand based on the belief that The diamond industry should be transparent and that Everyone deserves jewelry that won’t break the bank or harm the planet.     Creativity and collaboration are the threads that connect everything we do. By teaming up with the world’s top creators under the guidance of renowned creative director Aleali May, we have developed stunning collections, collectibles, art, and watches that are a fraction of the cost and 100% carbon neutral.    Behind all of our collections is a quest to democratize diamonds. To us, that means making luxury accessible to new generations and communities because everyone deserves to wear something that makes them feel stunning.