GrowthLoop

[Cue nostalgic music] We've been reminiscing a lot lately about all the great moments we've had at events in 2024. There was #GoogleCloudNext back in April, where Rebecca Corliss took the stage to talk about #GenerativeAI use cases for marketing. Of course, Snowflake's #DataCloudSummit in June was an epic four-day event where we discussed all things #AI and #CustomerData alongside great partners like Braden Moore and Bill Stratton. Up next? We're looking forward to a LinkedIn Live event with Katharine Toll next week where she'll share ways to reduce bottlenecks to fast-track marketing campaigns. [Register here: https://lnkd.in/gtwUFdy2 ]. But all this event nostalgia got us thinking, so we've got something exciting in the works.... ...watch this space tomorrow to find out what it is. 👀

At GrowthLoop, we’re focused on helping teams break down silos. Our technology helps address the data side of this equation, but what about the people side? I’d argue that unifying teams is just as important as unifying data. People across an organization can become isolated from each other without open methods of communication and a culture of cross-functional collaboration. When teams are siloed, they can’t effectively… 1️⃣ Team up on projects where more than one POV would be helpful, like building a sales deck that relies on messaging from the comms team 2️⃣ Work together toward common company goals, like using data to boost marketing outcomes 3️⃣ Understand the inner workings of other departments when asked to describe certain functions to external stakeholders Ultimately, this slows down innovation and growth. As a leader myself, I think executives and managers must prioritize people unification just as much as data unification. 🤝 Have you successfully broken down team silos at your company? Share your tips below! #UnifiedTeams #CrossFunctionalCollaboration

As seen on G2 👀 ... "What I like best about GrowthLoop is its powerful audience segmentation, enabling precise targeting and personalization to ensure the right people are invited to the right events. The intuitive interface and robust analytics provide valuable insights, and its seamless integration with our internal tools makes it easier for event owners to gain insights. The overall platform is easy to use. Also, the support provided for this tool is amazing!" Always grateful to work with incredible customers like this! 🙌 #Testimonial #CustomerQuote #CX

Did you catch the recent news that #Oracle is shutting down its third-party ad business? "This shift is a testament to changing attitudes toward data privacy and the growing importance of #FirstPartyData, which will serve as the foundation of the future of digital marketing." In the latest from MartechView, CEO David Joosten offers his take on what the Oracle news means for #marketers, advertisers, and the industry as a whole. 👉 https://lnkd.in/gpE5A5cz #DigitalMarketing #Advertising #DataPrivacy

Creating an audience for a marketing campaign shouldn't take days or weeks. And it shouldn't be a burden for the data or marketing teams, either. Join Director of Customer Experience Katharine Toll on August 7 for a live conversation and demo on removing bottlenecks from the audience-building process. Katharine will discuss the audience platform landscape today and the options available for data-driven organizations. Then, she'll dive into a live demo of the GrowthLoop no-code audience builder. You'll learn how to create audiences in minutes using customer data directly from your cloud data warehouse and how to deploy those audiences to one of 100+ marketing destinations. Don't miss out on this opportunity to learn how to remove bottlenecks and streamline audience building while improving campaign ROI! #LinkedInLive #MarTech #MarketingCampaigns

We're thrilled to announce that MLB All-Star Mookie Betts has joined the GrowthLoop Board of Directors! Mookie's understanding and appreciation for sports, entertainment, and fan engagement align closely with our work to improve how marketers in these industries reach and communicate with their audiences. We're thrilled to collaborate with him and leverage his experience and talent. Read more in the release: https://lnkd.in/gTn9i4e9 #Announcement #MLB

The summer may still be going strong, but it's never too early for retail marketers to get a jump start on their holiday strategy. Kick off your Christmas in July with an exclusive webinar from GrowthLoop and MetaRouter, where we'll explore strategies to: 🔹 Create a reliable and scalable #FirstPartyData strategy 🔹 Build powerful audiences — and bolster their impact with #AI 🔹 Maximize #ROAS with accurate conversion tracking Register now for the July 25 event: https://lnkd.in/dMvxDnR8 #HolidayMarketing #RetailMarketing #DigitalMarketing

Digital advertising is an essential way to reach customers across their many online channels — but evolving privacy regulations have made tracking and targeting audiences harder than ever. This new guide with GrowthLoop offers practical tips and advice for launching ad campaigns that maximize return on ad spend (ROAS) while also respecting and protecting your customers' data. In this guide, you'll learn: • How different “cookies” behave • Alternative data collection methods for more and better customer data • Five steps for maximizing ROAS • Example use cases for improving ROAS in a privacy-centric world Download your version here: https://lnkd.in/eVSXyUTQ #ROAS #AdSpend #ROI #DigitalMarketing #Acquisition #ServerSide

Later this week, all eyes will be on the world's elite athletes. But when it comes to the most critical teammates behind the scenes, data and #AI are the top performers. The sports industry runs on #data: from individual athlete performance and team stats, to viewership and fan engagement, to ticket and merchandise sales — sports organizations that harness the power of their data and leverage the latest in #genAI are topping the podium. Join us and Snowflake on June 25 for a virtual event covering all things data and sports. Chief Data Strategy Officer Anthony Rotio will join industry experts to showcase how sports teams are leveraging the #DataCloud to improve fan engagement and marketing. Register here 👉 https://lnkd.in/gmhbU7-D

ICYMI: Business Insider named GrowthLoop's John Villarraga as one of their 33 Rising Stars of Adtech! Business Insider’s Rising Stars of Adtech were chosen for their impact on solving some of digital advertising’s toughest challenges (like the death of third-party cookies) with groundbreaking solutions. As a senior software engineer, John works on products building the tech stack that combines the #DataCloud and #AI. He's helped engineer the tech behind Marve, our AI-powered audience-building tool that uses natural language models to accelerate audience ideation and segmentation. Looking ahead, John is focused on finding more ways to employ natural language tools across the marketing and advertising cycle. We're incredibly proud and grateful for John's talents and the work he's done to create more powerful tools for our clients. Congratulations, John! We can't wait to see what you do next. 🚀 Read more about Business Insider’s rising stars: https://lnkd.in/gM9VFX6t #BusinessInsider #AdTech #RisingStars