GroupM

L'Oréal International Distribution (LID) selects Wavemaker as its EMEA strategic partner for media buying and planning 🙌 The decision follows a six-month competitive process, called to consolidate the media activity for LID into one trusted, strategic partner and includes its Amazon activity. The win means a further expansion of the L’Oréal-Wavemaker partnership which includes 30+ markets across the world. Toby Jenner, Global CEO, Wavemaker, and Global President, GroupM Clients, comments: “Our ability to attract and retain L’Oréal, the world’s third largest advertiser, makes me extremely proud. Our ability to operate as a cohesive and collaborative extension of their own team makes all the difference for this relationship. We’re looking forward to working closely with the LID team to further accelerate their global growth.” Julie HOAREAU, Global Chief Digital & Marketing Officer L’Oréal International Distribution added: “We are delighted to be partnering with Wavemaker global team to support the rapid growth of the LID business. We were looking to simplify and centralise our operation with a partner who could show agility, expertise, and team spirit. We very much appreciated Wavemaker’s enthusiasm, proposals, responsiveness, and creativity. What made them stand out from the competition was their creativity and the chemistry we felt with them as people.” Read the full news in Campaign UK https://lnkd.in/gBy994aC

From superstar cameos to celebrating the everyday heroes cheering Team GB on, T&Pm and British Gas captured the energy and emotion that makes The Olympic Games unforgettable. Featuring cameos from athletic superstars like Tom Daley, Katarina Johnson-Thompson and Alfie Hewett, the key film captures the genuine excitement and national pride that unite fans across the UK. Want more Olympic-level creativity? Find out more about the extraordinary campaigns delivered by WPP agencies for the #Paris2024 Olympics 👉 https://ow.ly/u22750SL8zV

We've got some good news to taco about! 🌮 Wavemaker India has won the integrated media mandate for Taco Bell India (Burman Hospitality) 🎊 The new partnership serves its first campaign this month with the release of a tasty value-driven campaign called ‘Loaded with more’ 🙌🏽 Kunal Malhotra, Chief Marketing Officer Taco Bell said in a GroupM press release: “We are delighted to partner with some of the best minds at Wavemaker as we set out to build Taco Bell as one the most loved QSR brands in India. We are sure that with the media prowess at Wavemaker, we will together establish Taco Bell as food which the new generation of Indian consumers love, by giving them a Loaded with More experience – with Taco Bell Food as well as our communication." Shekhar Banerjee, Chief Client Officer and Office Head for West, North & East, Wavemaker India says: “Taco Bell isn’t just about food; it’s about creating memorable, engaging experiences. Winning this mandate is a call to unleash unparalleled creativity and collaboration that Wavemaker is known for. Our debut large-scale campaign, ‘Loaded with More,’ exemplifies this vision. Our media strategy for this dynamic brand was focused on maximizing mental availability in a high cluttered category and sparking conversation and ‘wow’ factor that truly resonates with consumers. We will continue to harness diverse channels, our exclusive partnerships and platforms for Taco Bell”. Full press release here: https://lnkd.in/etQY9rUC #newbusiness #wavemaker #positiveprovocation #GroupM

Let the Games begin 🇫🇷✨ The Paris 2024 Olympic and Paralympic Games offer an unparalleled platform for showcasing creativity and innovation and we're proud to be partnering with some of our largest clients. This summer, join us in celebrating the extraordinary campaigns delivered by WPP agencies worldwide 👉 https://ow.ly/u22750SL8zV #Paris2024 with GroupM, VML, Grey, Hogarth, AKQA, T&Pm, WPP Open X, Ogilvy and EssenceMediacom

Scrolling? Stop that! The new work from our US office for LIFE SAVERS Gummies is here to jolt you out of autopilot, and…   Up the WOW!   We’re proud to share our brand-new campaign for LIFE SAVERS Gummies, their first campaign in over 10 years! Set in a distinctive world full of bright colours and gummy textures, this campaign features vibrant characters who 'Up the Wow' with each taste of a delicious gummy.    "An iconic candy like LIFE SAVERS Gummies deserves a showstopping number. With our latest campaign, Up the Wow, we’ve pulled out all the stops and a synchronized swimming spectacular to do just that." shares Group Creative Director Frances Draskau.   Watch the hero :15 below, and keep your eyes peeled for our tasty :06 spots and gummy Snapchat filter.    Thanks to: Frances Draskau, Omar Jordan Fawahl, Isabel Gomes Brand, Elissa Romero, Alex Dobson, Christina Fusco-House, Rose Gittelson, Yudelka Candelario, Chelsea Sager, Leah Stoltz   #TandPm #PowerOfAnd #Mars

Colgate-Palmolive selects WPP as Amazon agency of record in Europe 👉 https://ow.ly/JA2c50SIZhX The bespoke solution, led by VML’s Amazon Center of Excellence in Luxembourg, and in partnership with GroupM’s Wavemaker, forges deeper connection between sales, media and brand teams by aligning custom insights and data across the entire customer journey – enabled by WPP Open.