Gamefam

The Gamefam team is overjoyed to share that we’ve been named to LinkedIn's list of the Top 50 Startups in the US! 👾 At Gamefam, we're on a mission to redefine play and entertainment, and this achievement underscores our commitment to innovation, creativity and the boundless potential of the gaming industry. 🙌 It's a direct reflection of the Gamefam team, our devoted players and our outstanding partners. You've been integral to our journey, and together, we're shaping the future of immersive gaming experiences. #LinkedInTopStartups

We couldn't have said it any better! Great job, Ricardo Briceno & Rebecca Resnick Blumberg 🙌

🏄♀️🤺🏀🎾🤽♂️🏐🏓🏋♀️ The #Olympics have always been a key pillar of global #entertainment and #culture. With tonight’s opening ceremony, it’s worth asking… how does your brand engage the next generation of sports fans amid the Olympics craze? A recent Roblox study shows the popularity of sports on the platform, as users conducted 13.5 million sports-related searches in Q1 2024 alone. This reveals clear demand for games centered around soccer, football, basketball, golf, racing, tennis & other sports. ⚽ A great example of what this looks like is our hit game Super League Soccer on #Roblox, with 476 million lifetime visits and an impressive 83% player rating. This immersive virtual experience exemplifies how #sports can thrive in the #digital age, resonating deeply with today’s #tech-savvy youth. What does your brand gain from activating in a game like Super League Soccer? 🌍 Extending IRL Events to the Metaverse Like we see with the Super Bowl and various holidays throughout the year, there is a major opportunity for brands to turn IRL moments into metaverse experiences that reel in and delight fans. 📈 Immediate Scale & Impact Brands can jump into the metaverse and deliver immediate scale and impact given the already engaged, avid audience of established sports games like Super League Soccer. 🎮 Cross-Game Campaigns Gamefam’s award-winning Super Bowl campaign taught us that there are no limits to activating across the most popular Roblox games. By exposing a brand or event like the Olympics to not one but several of our Roblox games, we can deliver guaranteed eyeballs but also select games that reach your ideal target audience.  At Gamefam, we’re dedicated to bridging the gap between sports brands and the next generation. Is your sports property or brand ready for Roblox and Fortnite stardom? Drop us a DM and let's make a Hall of Fame-worthy experience together! 🏅🏆 #Marketing #Advertising #Media #VideoGames #Gaming #Metaverse

#GamefamMetaverseGamingReport Part 1 of 3 2024 got off to a hot start, with attention quickly turning to Roblox & Fortnite as the go-to metaverse platforms here & now. Roblox ➡️ 144 mins/day Fortnite ➡️ 98 mins/day vs. TikTok ➡️ 112 mins/day YouTube ➡️ 70 mins/day With these numbers top of mind, the biggest industry players not only added Roblox & Fortnite to their marketing mix during the first half of 2024 but came to the scene with force: 🏈 SUPER BOWL LVIII WRAPS NO. 1 BRAND EVENT ON ROBLOX Following the National Football League (NFL) & Nickelodeon's activation with Gamefam for the Nickmas game, they brought the Super Bowl back to Roblox for a 2nd year in a row – this time wrapping up the no. 1 brand event on Roblox with 75 million visits over 30 days across 6 hit games. 🎥 DISNEY’S HISTORIC INVESTMENT IN EPIC GAMES In arguably the biggest metaverse gaming development to date, The Walt Disney Company made a $1.5 billion investment into Epic Games (the parent company of Fortnite) – validating that gaming is the future of entertainment & culture. Will these larger Disney experiences start hitting Fortnite by the end of 2024? 🧱 FORTNITE BOLSTERS LEGO’S POPULARITY Players were delighted with the release of 9 the LEGO Group-themed Fortnite games & a brand integration into Twilight Daycare on Roblox. LEGO’s new brand assets kit revolutionized how creators build Fortnite experiences centered around LEGO IP. 🛒 WALMART MAKES FIRST MOVE WITH COMMERCE ON ROBLOX Walmart launched the first-ever pilot test of ecommerce on Roblox. Keep your eyes peeled for the future of immersive virtual shopping in the metaverse. 🛋️ IKEA CREATES ACTUAL JOBS ON ROBLOX IKEA took Walmart’s announcement one step further with the announcement of an in-game IKEA store that is set to hire 10 paid workers for the virtual store. Will more of these jobs come to Roblox? 🎬 ROBLOX & FORTNITE ACTIVATIONS DRIVE BOX OFFICE SALES We saw movie campaigns in the metaverse dominate the first half of 2024 including The Garfield Movie, Inside Out 2, Ghostbusters: Frozen Empire, Godzilla x Kong, Despicable Me 4 & more. What movie will be next? But why does this matter? 1️⃣ EXPANDING REACH Roblox & Fortnite offer brands immediate access to massive communities upon launch. 2️⃣ BUILDING BRAND AFFINITY FOR YEARS TO COME Gen Z & Alpha are the current trendsetters & future decision makers. There’s no better way for brands to build a relationship with them than using brand elements to enhance their favorite virtual places to hang out. 3️⃣ DRIVING IRL IMPACT & RESULTS The best metaverse campaigns have considerable IRL impact when players exit the metaverse. Depending on brand goals, that can mean increased sales, viewership & brand awareness. Gamefam’s guidance on brands’ metaverse strategies has led to measurable results. Want to brainstorm? Our DMs are open! 📬 #Metaverse #Marketing #Advertising #Media #Innovation #Tech #Digital #Entertainment #Brands #Immersive #VideoGames #Gaming

🌟 Fortnite Ecosystem v30.30 Update Summary 🌟 📅 July 23, 2024 🎮 New Devices & Features: 1️⃣ Fall Guys Island Templates: Available in Creative and #UEFN to create obstacle courses using unique and colorful Fall Guys assets. 2️⃣ Side Scroller Controls Device: Create retro-style, 2D isometric gameplay. 3️⃣ Orthographic Camera Settings: Added to Fixed Angle, Fixed Point, and Orbit Cameras for side scroller and isometric games. 4️⃣ Creator Profile Link Device: Directs players to the island owner's site on Fortnite com via QR code. 🌐 Fall Guys Island Creation: 🔹 Templates & Assets: Access a variety of prefabs and galleries to build custom Fall Guys-style obstacle courses. 🔸 Publishing: Available from August 6 in the Creator Portal; manual publication required. 🔹 Feedback: Share your experiences and feedback on the EDC Forum Fall Guys Tools: Feedback Thread. 🔸 Tutorials: Resources available for building and working with Fall Guys islands. 🛠 Early Access Features: 1️⃣ Side Scroller Controls Device: Try out this feature still under development to clamp player movement to a directional axis. 2️⃣ Orthographic Camera Settings: Create isometric or 2D games with no perspective in the camera’s view. 🔫 Weapons & Items: 🔸 New Additions: Estate Vault Key, Dual Pistols, Light Machine Gun, Semi-Auto Sniper Rifle, Semi-Auto Suppressed Pistol, Suppressed Pistol. 🔹 LEGO Items Update: Wood, Stone, Metal, and Gold currencies now usable on LEGO islands. 🔧 Device Updates: 🔸 Save Point Device: New Save Scoreboard Stats Behavior option to save round or career stats. 🔹 Patchwork Instrument Player: Improved Glocken samples at lower registers. 🛠 Creative & UEFN Updates: 🔹 Fall Guys Obstacles Gallery: Includes various sizes of checkpoints, finish platforms, starting platforms, and elemental galleries. 🔸 Orthographic Camera Settings: Useful for isometric or 2D games. 🎮 New Devices and Items: 1️⃣ Creator Profile Link Device: Displays a QR code directing players to the creator's profile to the Fortnite website. 2️⃣ Three New Drum Kits: Added to the Patchwork Drum Player device. 💻 Documentation and Learning Updates: 🔹 New Tutorials: Including Scene Graph Platformer Tutorial, custom Verse components, and in-game leaderboard creation. 🔸 Updated Tutorials: Fresh content for Disappearing Platforms and other platform behaviors. 🛠 Bug Fixes: 🔸 Creative & UEFN Fixes: Improved Launch Session reliability, Conductor Hand Cannon season tag corrected, and Patchwork Instrument Player enhancements. 🔹 Environment & Landscape Tools Fixes: Optimized grass instance generation and landscape save times, fixed crashes and data issues. ⚠️ Known Issues: 🔸 Fall Guys Islands: Replays currently not functional. 📊 Coming Soon: 🔹 Session Length Metrics: Will be available in the Analytics tab in Creator Portal. Community Bug Fixes: 🔸 Fixes from Forum Reports: Addressed issues like Healing Cactus Regrowth Delay, Find and Replace in animation editors, and more. #Fortnite

Our July employee spotlight is on Parker B. from Gamefam's Brand Partnerships team. Get to know Parker: 🎬 Favorite Project at Gamefam: The Garfield Movie Activation on Roblox 🏁 Favorite Gamefam Game: Sonic Speed Simulator ✈️ Hobbies Include: Gaming, Traveling & Learning New Game Development Tools 👨💻 Parker's favorite part about working at Gamefam in his own words: "The opportunities to always be working on something new, and the ability to express my creativity while working with top global brands." Thanks for being an amazing teammate, Parker! #Gaming #VideoGames #Roblox #Metaverse #LifeAtGamefam

🚀 Gamefam Drove Metaverse Gaming Forward in H1 💥 The Gamefam team is thrilled to report a solid first half of 2024, as we continue to grow our portfolio, partner roster & track record of hit activations. It’s safe to say Roblox and Fortnite are not fads! 📈 11 MILLION Average Daily Visits in H1  ⏰ 2.6 MILLION Daily Average Hours in H1 🎮 Since we were founded in 2019, that’s… 30 BILLION Lifetime Visits 🤯 In 2024, it’s become more clear than ever that the metaverse is the next evolution of media. Just take a peek at some of our top moments from H1: 🍍 Launched SpongeBob Simulator, the Fastest-Growing Branded Game on Roblox 🏈 Closed Out the No. 1 Brand Event on Roblox with Super Bowl LVIII 🍼 Twilight Daycare Surpassed 2 Billion Visits on Roblox 🎬 Developed Hit Campaigns for Ghostbusters: Frozen Empire & The Garfield Movie on Roblox and for Inside Out 2 on Fortnite 👏 Thanks to our dedicated team, innovative partners & passionate community for making this journey possible. Onto H2! 👀 #Metaverse #Advertising #Marketing #Media #Innovation #Tech #Digital #Entertainment #Brands #Immersive #Culture #Gaming #VideoGames

Our Head of Fortnite Matthew Zanazzo recently spoke with Digiday to shed light on how to generate the best results for deep, longstanding brand partnerships in gaming: 🔊 “Long-term collaborations allow for ongoing feedback and improvements, as players get more insight from player interactions as well. You can fine-tune it, or enhance the brand’s presence. You really have time to see what players are enjoying or not, and then make those adjustments. That continuous interaction leads to higher-quality content and generally more effective marketing strategies, and ultimately drives better results.” 📰 Check out the full story ⬇

🥁 Drum Roll Please! 🥳 We're excited to share that 2 of our #Roblox campaigns secured a whopping 5 wins at The Drum Awards for Marketing! Our Nickmas & Super Bowl LVIII program with Nickelodeon, Paramount Advertising & the National Football League (NFL) won: 🥇 Gold in the Metaverse category 🥇 Gold in the Sports category 🥇 Gold in the Partnerships/Collaborations category And that’s not all! Our campaign promoting Cher's new holiday album with Warner Music Group and Warner Records won: 🥉 Bronze in the Metaverse category 🥉 Bronze in the Entertainment category From chart-topping music to thrilling sports events, Roblox is the ultimate playground for reaching & delighting #GenZ & #GenAlpha! 🎶🏈 A huge congratulations to our amazing team & partners for making it happen! 🤝🎉 #Media #Entertainment #Marketing #Advertising #Music #Sports #Gaming #VideoGames #Digital #Metaverse

🏆 Exciting news! Two of our games have been nominated for the 2024 Roblox Innovation Awards! With a combined 2.4 BILLION VISITS, War Tycoon and Car Dealership Tycoon have cemented themselves as staples on the #Roblox platform. Now, we could use your help to crown these beloved titles at the #RobloxInnovationAwards! 🗳️ Voting for "Best Tycoon" is open for 24 hours through Roblox’s Voting Hub: https://lnkd.in/gba7VgJB Let’s win this together! 🙌 #Gaming #VideoGames #Roblox #Metaverse #GameDevs