Fractal

Fractal

Business Consulting and Services

#EveryHueBelongsHere

About us

Fractal is one of the most prominent providers of Artificial Intelligence to Fortune 500® companies. Fractal's vision is to power every human decision in the enterprise, and bring AI, engineering, and design to help the world's most admired companies. Fractal's businesses include Crux Intelligence (AI driven business intelligence), Eugenie.ai (AI for sustainability), Asper.ai (AI for revenue growth management) and Senseforth.ai (conversational AI for sales and customer service). Fractal incubated Qure.ai, a leading player in healthcare AI for detecting Tuberculosis and Lung cancer. Fractal currently has 4000+ employees across 16 global locations, including the United States, UK, Ukraine, India, Singapore, and Australia. Fractal has been recognized as 'Great Workplace' and 'India's Best Workplaces for Women' in the top 100 (large) category by The Great Place to Work® Institute; featured as a leader in Customer Analytics Service Providers Wave™ 2021, Computer Vision Consultancies Wave™ 2020 & Specialized Insights Service Providers Wave™ 2020 by Forrester Research Inc., a leader in Analytics & AI Services Specialists Peak Matrix 2022 by Everest Group and recognized as an 'Honorable Vendor' in 2022 Magic Quadrant™ for data & analytics by Gartner Inc. For more information, visit fractal.ai

Website
https://fractal.ai
Industry
Business Consulting and Services
Company size
1,001-5,000 employees
Headquarters
New York
Type
Privately Held
Specialties
Marketing Analytics, Advanced Analytics, Forecasting, Customer Lifetime Value, Pricing & Promotions Optimization, Consumer Insights, Customer Lifecycle Management, Customer Analytics, Predictive Analytics, Artificial Intelligence, Machine Learning, Integrated Marketing Effectiveness, Data Science, behavioral science, design thinking, and data engineering

Locations

Employees at Fractal

Updates

  • View organization page for Fractal, graphic

    651,415 followers

    𝗜𝘀 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸 𝗲𝘁𝗵𝗶𝗰 𝘀𝗵𝗮𝗽𝗲𝗱 𝗯𝘆 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆'𝘀 𝗰𝘂𝗹𝘁𝘂𝗿𝗲? At Fractal, our core values are more than just words on a poster. They're how we approach challenges, like when Ritesh T. said, “I was a newbie, but they trusted me to learn, deliver, and even have fun.” When the pressure is on, Trust is the key! What's your take? Does a people-first culture lead to success? Tell us in the comments. #UnfilteredAtFractal #Culture #Trust

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    651,415 followers

    Fractal's thought leadership influence in India and on the world is growing daily. 'This is a momentous occasion, and just the beginning. I am grateful for everyone's contributions, past and present, who've played such a critical role in Fractal's journey. Excited for the future together' noted Pranay Agrawal Over the past 25 years, we have maintained a strong client focus, consistently delivering on client expectations and continuing to make a significant impact,’ said Srikanth Velamakanni when we celebrated a monumental milestone at Fractal. 𝗧𝗵𝗲 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲: ₹𝟭𝟬𝟬 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝗰𝘂𝗺𝘂𝗹𝗮𝘁𝗶𝘃𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲! This wouldn't have been possible without the incredible support of all our past and present Fractalites, partners, and clients. Here's to you! 𝗪𝗵𝗮𝘁’𝘀 𝗺𝗼𝗿𝗲. We also celebrated a few more significant milestones: 🔸650K+ strong on LinkedIn!   🔸200K+ subscribers for, aisight! If you haven’t subscribed yet, do it now! 🔸Kalaido generating a whopping 500K images! 🔸MarshallBot crossing 70K questions asked! Keep the queries coming! Here’s to the future, to innovation, and to making a difference. The journey is just beginning. Stay tuned and keep following us for more groundbreaking achievements! Exciting times are ahead of us! Raj Aradhyula, Ashwath Bhat, Rohini Singh, Ajoy Singh, Natwar Mall, Rasesh Shah, Satish A. Raman, Mrunali Majmudar Sathe, Dipita Chakraborty, Matt Gennone, Biju Dominic, Sankar Narayanan 'SN', Manish Tiwari, Sandeep Dutta, Shailendra Singh, Dylan Dias, Himanshu Nautiyal #100Billion #AI #Milestone #ThankYou #Celebration

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  • View organization page for Fractal, graphic

    651,415 followers

    𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗸𝗲𝘆 𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝘀𝘀! Analyzing user experience through Behavioral Data Analytics provides the opportunity to gain real-time feedback from users to design informed solutions. From Fractal’s past work with Fortune 500 companies, we focused on driving engagement and purchase, where we have leveraged Be.Data Analytics showcasing the power of going beyond basic data to uncover hidden insights. 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: We helped a bank increase Autopay enrollment by 15% by segmenting customers based on behaviors, not just credit scores. Want to learn how to unlock the power of data in your business? Click the link in the comments to read further. Sandhya Iyer, Bhaveshi Agarwal, Shubhi Vashistha #dataanalysis #datascience #customersegmentation

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    651,415 followers

    𝗕𝗶𝗴 𝘄𝗶𝗻 𝗳𝗼𝗿 Fractal 𝗮𝘁 𝘁𝗵𝗲 𝗡𝗔𝗦𝗦𝗖𝗢𝗠 𝗔𝗜 𝗚𝗮𝗺𝗲𝗰𝗵𝗮𝗻𝗴𝗲𝗿𝘀 𝗔𝘄𝗮𝗿𝗱𝘀'𝟮𝟰 Fractal has been recognized as a leader in AI for Revenue Growth Management (RGM) in CPG and Retail. We received the Award for our groundbreaking AEDD (AI, Engineering, Design, Domain) approach to the Price Pack Architecture (PPA) use case.  This award underscores our commitment to: 🔸𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Our unique Gen-AI-first approach tackles complex business challenges in CPG & Retail. 🔸𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆: We build AI at scale, considering intricate data and market variations. 🔸𝗜𝗺𝗽𝗮𝗰𝘁: We deliver operational efficiency and unlock profitable growth for our clients. A huge shoutout to the incredible team behind this achievement: Praneet Aneja, Gaurav Singh, Sreelakshmi Naladimmu, Pranjal Gharat, Amartya Sen, Virendrakumar Pandey, Riya Dutta, Shreya Shah, Prathap Maniyur, Shubham Bansal, Dipita Chakraborty, and Mrunali Majmudar Sathe Your dedication and expertise are truly inspiring! #NasscomAIGamechangers #AI #CPG #Retail #RevenueGrowthManagement #GenAI #rgm #srm #nrm

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  • View organization page for Fractal, graphic

    651,415 followers

    Saurabh Srivastava, leading Fractal's retail practice, has experienced a remarkable journey within the organization, marked by a range of progressive roles and responsibilities. Starting his career as a Lead Analyst, Saurabh's dedication and ability to embrace new challenges have propelled him to his current role as a leader. Saurabh's journey highlights his commitment to lifelong learning and his readiness to step beyond his comfort zone. His leadership style merges strategic insight with operational excellence, consistently aligned with Fractal's core values. Whether making swift analytical decisions or formulating long-term strategies, Saurabh's actions are deeply influenced by the principles that support Fractal's culture. 𝗧𝗵𝗿𝗲𝗲 𝗸𝗲𝘆 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝗱𝗲𝗳𝗶𝗻𝗲 𝗦𝗮𝘂𝗿𝗮𝗯𝗵'𝘀 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗽𝗵𝗶𝗹𝗼𝘀𝗼𝗽𝗵𝘆: 🔸Earning clients' trust, 🔸Following Fractal's visionary leadership, and 🔸Harnessing the collective strength of his team. With these principles, Saurabh fosters a culture of positive change and innovation, continually reimagining the possibilities within the retail sector. Saurabh's approach to problem-solving is both strategic and practical, integrating a deep understanding of challenges with a realistic operational perspective. He leads with curiosity, prioritizing continuous learning and drawing on his team's diverse experiences. Beyond the professional realm, Saurabh's leadership is shaped by patience, faith, and trust, which form the bedrock of his comprehensive leadership style. As Fractal continues to drive advancements in the retail industry, Saurabh's journey reflects a narrative of collective growth and innovation. His story is one of shared vision and achievements, as he and his team work collaboratively to redefine retail analytics, one data point at a time. #fractalcovers #leadership #inspiringjourneys #fractal

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    651,415 followers

    𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗗𝗮𝘁𝗮𝗯𝗿𝗶𝗰𝗸𝘀 𝗨𝗻𝗶𝘁𝘆 𝗖𝗮𝘁𝗮𝗹𝗼𝗴 for effective data governance and management. Aryan Shirke shares insights on this unified solution and its benefits. Further, he highlights an accelerated adoption approach for Unity Catalog within the Databricks Lakehouse Platform. Read more: https://lnkd.in/dYsqN_i7 Rohit P., Digvijay Damame, Vishal Rajpal, Shashidhar Ramakrishnaiah, Kavya Puneeth, Pardhasaradhy Kolachina, Raghuveer Ramnath, Ketan G. #Databricks #DatabricksLakehouse #UnityCatalog #DataGovernance

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    651,415 followers

    We are thrilled to unveil our latest specialization designed to equip consultants with the essential skills to harness Generative AI effectively and responsibly. This Specialization will empower consultants to identify automation opportunities, apply GenAI in client engagements, and evaluate the ethical and confidentiality risks associated with AI tools.   Our goal is to provide a comprehensive framework that balances practical application with ethical considerations, ensuring consultants can deliver innovative solutions to your clients.   This specialization includes three comprehensive courses, cover everything from core principles and societal impacts of GenAI to practical applications and ethical considerations. Consultants will learn to analyse, apply, and evaluate Gen AI tools, enabling you to integrate these advanced technologies into your consulting practice and address complex challenges with innovative approaches.   Available exclusively on Coursera: https://lnkd.in/dvvsaPQ5   Join us on this journey and become a leader in the AI-driven consulting world. Enroll today and take the first step towards transforming your consulting practice with Generative AI! #GenerativeAI #GenAIforBusiness #FractalCourses #Coursera

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    651,415 followers

    The future is intelligent, and GenAI is leading the charge. Our interview with Charles Allen, Senior Advisor at TPG Global, and Vishal Gupta sheds light on the key factors propelling GenAI adoption in 2024: 🔸𝗚𝗲𝗻𝗔𝗜-𝗶𝗻𝗳𝘂𝘀𝗲𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴: Software providers are integrating GenAI into their offerings, making it more accessible and trustworthy for businesses. 🔸𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝘂𝗻𝗹𝗲𝗮𝘀𝗵𝗲𝗱: From research to marketing, GenAI empowers companies to unlock new levels of efficiency by automating data processing and analysis. 🔸𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝘂𝗻𝗯𝗼𝘂𝗻𝗱: We're witnessing a golden age of GenAI, with the emergence of groundbreaking solutions and entirely new value-creation avenues. But here's the kicker! To truly harness GenAI's power, enterprises need to modernize their data infrastructure and shift towards a data-centric approach, where organizations prioritize data quality, reliability, and security. Are you ready to join the GenAI revolution? Learn more at: https://lnkd.in/d2Jt6B4d #GenAI #aisight #FutureOfWork

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    651,415 followers

    On the auspicious occasion of Guru Purnima, we look back on the transformative experience of world-renowned executive coach Marshall Goldsmith’s visit to Fractal's Mumbai office. It wasn't just a visit; it was a full-on leadership and life masterclass! Marshall mingled with Fractalites across teams, sharing laughs, quick quotes, and building real connections. It was like having a leadership Jedi Master walking around, high fiving everyone! Marshall’s Fireside conversation with Srikanth Velamakanni, Rohini Singh, and Fractalites, shone enduring conversations in pursuit of excellence, growth, leadership, and life lessons - 𝗧𝗼𝗽 𝘁𝗵𝗿𝗲𝗲 𝗚𝗲𝗺𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗚𝘂𝗿𝘂: 🔸𝗢𝗻 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘄𝗼𝗿𝗸 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀: Accepting and forgiving people for who they are, does not necessarily mean approving of them. 🔸𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝗵𝗮𝗽𝗽𝘆 𝗹𝗶𝗳𝗲, 𝗶𝘀 𝘂𝗽 𝘁𝗼 𝘆𝗼𝘂: Take ownership of your work experience. Set clear goals, track progress, and constantly strive for happiness, both in and out of the office. 🔸𝗖𝘂𝘁 𝘁𝗵𝗲 𝘀𝗺𝗮𝗿𝘁 𝗮𝗰𝘁 𝗮𝗻𝗱 𝗺𝗮𝗸𝗲 𝗮 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲: Echoing Peter Drucker, Marshall urged us to focus less on being right or smartest, and more on making a positive impact through our work. Concluding on a note of meaningful conversations between Marshall and Fractalites, Marshall’s words echoed long after the day -"𝗕𝗲 𝗵𝗮𝗽𝗽𝘆, 𝗳𝗶𝗻𝗱 𝗺𝗲𝗮𝗻𝗶𝗻𝗴, 𝗯𝘂𝗶𝗹𝗱 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀, 𝗮𝗻𝗱 𝗯𝗲 𝗳𝘂𝗹𝗹𝘆 𝗲𝗻𝗴𝗮𝗴𝗲𝗱. 𝗟𝗲𝘁 𝗴𝗼 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗰𝗵𝗮𝗻𝗴𝗲 𝘄𝗶𝘁𝗵 𝗮 𝘄𝗮𝘃𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗵𝗮𝗻𝗱, 𝗷𝘂𝘀𝘁 𝗹𝗶𝗸𝗲 𝘁𝗵𝗮𝘁!” Marshall’s wisdom at https://lnkd.in/ghew8Ec9 powered by Fractal #MarshallGoldsmith #ExecutiveCoaching #Leadership #LifeatFractal #Innovation #ContinuousLearning #PositiveImpact #MarshallBot #GuruPurnima #FractalUnfiltered

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Funding

Fractal 5 total rounds

Last Round

Private equity

US$ 360.0M

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