Let's play spot the difference! For retail media that really works, advertisers need the most complete view of each unique shopper. See what you'll know about shoppers when you work with Epsilon. Our truly unified solution answers the where, when, what and how that builds real connections with real people. See how we bring it all together: https://bit.ly/3TzJpFg
About us
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com. Follow us on Twitter: @EpsilonMktg | Facebook: @EpsilonMarketing | Instagram: @epsilonmarketing
- Website
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https://www.epsilon.com
External link for Epsilon
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Irving, Texas
- Type
- Public Company
- Specialties
- Marketing data, Marketing technology, Insight & strategy, Creative services, Loyalty marketing, Email & digital messaging, Customer acquisition & retention, Digital, Relationship marketing, Omnichannel & cross-channel marketing, and Offline & experiential marketing
Locations
Employees at Epsilon
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Tony Castiglioni
Strategic Product Management Executive
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Paul Wallis
Data/Loyalty/NFT/ Metaverse/Cyber Security
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Skip Streets
We make 1:1 Marketing Scalable & Sustainable
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Bernie Driscoll
Sr Digital Transformation Executive | Expert in Building High-Performing Sales, Technical & Operational Teams.
Updates
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Why settle for just OK when you can have the best? Discover Epsilon Messaging, the only true 1:1 personalization solution, built from the ground up to deliver seamless, real-time messages across all channels. And with our no-code UI, personalization is easier than ever. Learn more about our cross-channel engagement solution: https://bit.ly/3VT5rUG
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Catching many off guard, #Google announced last week that they are not unilaterally getting rid of third-party cookies on #Chrome—but does that really change anything? We don't think so. #3PCdeprecation is still happening—and may well accelerate with this new change. Our Chief Analytics Officer, Loch Rose, breaks it down and explains why, despite the announcement, marketers should stay on course and continue prioritizing solutions that don't need third-party cookies. https://bit.ly/46mEFrr
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We’re excited to share that Epsilon's Internship Program has been recognized on Yello.co and WayUp's Top 100 Internship Programs list for 2024! 👏 Want to learn more about our best-in-class program? https://bit.ly/3ygx5lx #EpsilonInternships #EarlyCareers #EPICTogether
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Embracing the right #martech allows brands to maximize their first-party data to create people-based, personalized advertising across the open web—without relying on #cookies. https://bit.ly/3y1y3ls
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Happy National Intern Day to our 2024 Intern class! Your hard work is helping to shape the future of our industry. Thank you for all that you do—and for choosing to spend your summer with Epsilon 👏 https://bit.ly/3ygx5lx #NationalInternDay #EpsilonMarketing #Internship2024 #FutureLeaders
A bright future ahead - celebrating Epsilon's Internship Program
epsilon.com
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Marketers looking to build person-first marketing across owned and paid channels should look for a #CDP that does more than just organize data. Here's what you need to know: https://bit.ly/3zLZGj3
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Want your #customers to love your brand? The right #martech tool can help. #Brandaffinity starts with understanding your customers on a person-level, and responding to their needs and wants in ways that matter. Learn how Epsilon Customer, a #CDP solution, can help you dig deeper with person-based #marketing.
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The #OlympicGames are a cultural phenomenon, capturing the eyes and hearts of billions of viewers—and advertisers are in on the action. But do they really Influence the way people spend? Our report takes a look at how consumers across generations spent the last time we had a #SummerOlympics in Tokyo. We found that #GenZ led the pack in buying power the weeks prior to The Games. 🏆 Will #Paris2024 follow suit? Download the report to explore customer spend around this pivotal #marketing event: https://bit.ly/4aTEAMz
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“Did you forget something?” We've all seen those #emails after leaving something in a cart—but cart abandonment is just one of many signals of purchase intent. To engage customers, marketers should start by building a smarter intent-based funnel that goes far beyond abandoned carts, for both logged-in and guest shoppers. Here's how: https://bit.ly/3zNBcWJ
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