Epic Strategies

Feeling lost after a Google algorithm update? 😫 Here's how Google's own Search Liaison Danny Sullivan says you can get your website back on track, and avoid the guessing game altogether. Ditch the SEO obsession: Focus on creating content that truly resonates with your audience, not what you think Google wants. Break free from search dependence: Build a loyal following through email, social media, and other channels. Your website should be for people, not just search engines. Foster long-term connections: Craft valuable content that keeps users coming back for more. Search should be the start, not the end, of your relationship with your audience. Sullivan's advice might seem simple, but it's powerful. Stop chasing algorithms and focus on building a website that thrives in the long run. #SEO #ContentMarketing #WebsiteTraffic #GoogleSearch

Happy Friday! We're starting the day off positive with an Epic Employee Spotlight! Meet Nicco, our Senior Vice President of Account Services, based in our Tustin, California office. A Southern California native, brings over 25 years of integrated marketing experience on both the client and agency sides of the business. Nicco’s diverse expertise spans various industries, including packaged goods, food and beverage, entertainment, and more. He has become a vital addition to our team and we are fortunate to have him at Epic Strategies! Learn more about Nicco's expertise in the marketing industry and get to know the minds that will lead you to success! Check out our Facebook and Instagram pages to learn more about the amazing team members at Epic Strategies Explore our employee spotlights, and don't forget to visit our website to learn about our executive team! #EpicStrategies #EmployeeSpotlight #MeetTheTeam #Marketing #DigitalMarketing

Read this month's Epic Edge Newsletter to learn more about how to unlock the potential of Performance Max in your Google Ads strategy. Performance Max leverages Google's deep-learning algorithm to optimize ad placements across various channels, including Search, Display, YouTube, Discover, Gmail, Shopping, and Maps. By combining elements from different campaign types, it streamlines your advertising efforts and saves time.   It shines in ecommerce, particularly for verified purchases, offering substantial cost-efficiency after the learning phase. #EpicEdgeNewsletter #GoogleAdvertising #PerformanceMax

People buy for different reasons. Your ad creative should reflect that! For broader reach and better digital advertising results, it's important to include in your campaigns a variety of different ad creatives and messages, across multiple formats. Here's how to get started: 1. Motivations: Identify the motivations and barriers to your category and product 2. Messaging: Pick the top three barriers and/or motivations and create a message showing how your product is the answer for each 3. Differentiate Creative: Make sure your visuals are distinct and ensure the motivations and/or barriers are not attracting a similiar audience 4. Keep it Fresh: Test new creatives in high-performing ad sets and track the new audiences you reach #marketing #advertising #adcreative #digitaladvertising

Unlock the secret to business success with PPC advertising! At Epic Strategies, we specialize in crafting effective pay-per-click campaigns that can elevate your business by: ✅ Increasing visibility ✅ Attracting targeted leads ✅ Maximizing ROAS ✅ Providing measurable success Our team of experts is here to support you every step of the way! Visit our page to learn more about Epic Strategies and explore our employee highlights and milestones on Facebook and Instagram. Discover the incredible individuals you could work with to drive your business forward. #PPC #DigitalMarketing #MarketingAgency #BusinessGrowth #EpicStrategies

Did you know the average documented cart abandonment rate is a whopping 70.19%? 🤯 That's a lot of potential revenue going down the drain! This article by the Baymard Institute, dives into the reasons why shoppers abandon carts and what you can do to stop it. One of the biggest culprits? Extra costs at checkout. Who wants to be surprised by fees after they've already committed to buying something? Another big reason? Having to create an account. People are busy, and making them jump through hoops to buy something is a surefire way to get them to abandon ship. 🚢 The good news is that there are simple things you can do to improve your checkout process and recover lost revenue. The article has some great tips, so be sure to check it out! Here's the link to the article: https://lnkd.in/g7MmbaJ #ecommerce #onlineshopping #conversionrates #businesstips

Unlock the secret to finding the perfect marketing agency! 🔍 Elevating your brand starts with asking the right questions. Discover the top 7 queries to ensure your partnership with a marketing agency is a match made in heaven. From strategic fit to cultural harmony, let’s dive into the key factors that will supercharge your marketing efforts! 💼✨ Learn more and start your journey to marketing success! 🌐✨ https://bit.ly/3VrJCLJ #MarketingAgency #MarketingStrategy #StrategicPartnership #DigitalMarketing #EpicStrategiesMarketing

Let's come together to honor the unwavering dedication and growth of our outstanding team members! 🌟 Join us as we commemorate their milestones this month, celebrating the invaluable contributions that make us truly EPIC. Here's to many more years of success ahead! 🎊 #EpicStrategies #EmployeeAnniversary #TeamAppreciation #Marketing

Unlock the true potential of your content with the art of repurposing! Don't let your valuable creations fade into obscurity. Whether it's converting a blog post into an engaging podcast or transforming a webinar into captivating social media clips, there's endless potential to extend the lifespan of your content and maximize its impact. Let's embark on this journey of innovation together and breathe new life into your digital strategy! 💡 #EpicStrategies #ContentRepurposing #DigitalStrategy #ContentMarketing #MarketingAgency #Innovation

🚀 Google's New Search Results to Power Your Ecommerce Sales! 🚀 Google is transforming product search results, making it simpler for consumers to price shop directly from the search engine results page (SERP). When you search for an unbranded product, such as “red summer women's sandals,” you’ll now find a grid of tile-like product boxes beneath sponsored listings and local results. These tiles showcase: Product name Images Price Store name Average star ratings Review count Instead of directing shoppers to an ecommerce product detail page, these tiles link to shopping knowledge panels that load within the SERP, featuring a merchant list with pricing. This makes price comparison a breeze for users! While the exact ranking mechanism for these product tiles is unknown, they are powered by structured data, like Schema.org markup. Earlier this year, Google expanded support for product structured data, announcing new shipping and returns classes and product variants such as sizes, colors, and materials. #GoogleUpdates #Ecommerce #SEO #DigitalMarketing #ProductSearch #PriceComparison