Sinch Email on Acid

Know a thing or two about #EmailDeliverability? We'd love your insights and opinions... If you've got about 10 minutes - please fill out this survey to be included in The State of Email Deliverability 2024. 📨 👉 https://lnkd.in/gpDSJNkN Check out a few of last year's results below. There will be a full, 𝘂𝗻𝗴𝗮𝘁𝗲𝗱 report with the new results. But first... we want to year what you think. Thanks for participating!

Responsive HTML emails are a non-negotiable. Yet there are sender who still struggle getting email campaigns to display and function the right way on different screen sizes. Here's a quick tutorial on how to take a mobile-first approach to coding responsive #emailmarketing campaigns. 👩💻 👉 https://lnkd.in/g-jvH-gM

Megan Boshuyzen's latest personal newsletter is an open letter on the future of and need for email developers. The #emailgeek community has made this a hot topic lately... Give Megan's thoughts a read and tell us what you think: https://lnkd.in/gBRFHnkX

Did you know it's estimated that 𝗲𝗹𝗲��𝗲𝗻𝘁𝘆 𝗯𝗮𝘇𝗶𝗹𝗹𝗶𝗼𝗻 𝗲𝗺𝗮𝗶𝗹𝘀 will be sent every day in 2025? Okay, we're rounding up a little bit. However... new research from Sinch reveals just how important email is in the marketing/communication mix. 92% of the U.S. businesses Sinch surveyed use email to reach people. But what do consumers think? Do their expectations match up to what you're delivering? Explore some super interesting findings in this 𝘶𝘯𝘨𝘢𝘵𝘦𝘥 interactive report: 💡 👉 https://lnkd.in/guMtWv3e

Can Jenny Maglio get an "AMEN"?

Rand Fishkin explained to Casey Hill just how valuable and reliable a good email list can be for your marketing efforts. You don't exactly "own" your list of subscribers, but it may be the best channel for achieving consistent results using permission-based marketing. ✅ Email = average 𝟮𝟮% 𝗼𝗽𝗲𝗻 𝗿𝗮𝘁𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘁𝘄𝗼 𝗱𝗲𝗰𝗮𝗱𝗲𝘀! ❌ Social = Work hard to build a following, then pay the platform to keep reaching them. We know sharing these links reduces our reach 🙄. But... here's more on these topics: Thoughts from Sinch Mailjet on email vs social 🤼♀️ https://lnkd.in/gmD9MnCN Some tips from our blog on beating the average #emailmarketing open rate 💌 https://lnkd.in/gWEmCCx

How much of a difference could introducing email marketing briefs make? 𝗔 𝗕𝗜𝗚 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗖𝗘... 🤣 Getting requests from colleagues left and right? An easier way to document your process and get all the info you need to do your job could be a lifesaver. Find out what to include in your email marketing brief -- or -- download our free template (no gate). Get briefed on email briefs here 👇 https://lnkd.in/gVe2FKem

First the good news for #emailgeeks: Consumers WANT emails from brands. It's the preferred channel for promotional and transactional messages. Now the bad news... This same study from Mailgun found most consumers open only a few emails from brands per day at best. The email inbox is a vital connecting point for businesses and customers. But inboxes are cluttered and too many senders abuse the permission they're subscribers gave them when they opted in. So, what can we do? We do better. We make sure every email counts. Get insights on how to use email to support a better #customerexperience. 💡 ➡ https://lnkd.in/g8NHsQPh 🎉

𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮 𝘀𝗽𝗮𝗺𝗺𝗲𝗿 𝗮 𝘀𝗽𝗮𝗺𝗺𝗲𝗿?  If you ask most people, it's anyone who sends them too much annoying stuff. Even when you obtain consent, you can still get marked as spam. And if more than 0.1% of recipients do so - you'll have trouble reaching inboxes. (That's one out of every 1,000 subscribers for those of you keeping track at home.) Lots of legitimate senders have done somewhat shady things. Others are just unaware of the consequences of poor list hygiene and sending irrelevant "𝙀𝙈𝘼𝙄𝙇 𝘽𝙇𝘼𝙎𝙏𝙎" (yeah, we said it). Here are some important reminders of what NOT to do: ❌ 💰 Buy lists of email contacts ❌ ⚒ Use tools to scrape the web for email addresses ❌ ⛄ Send cold sales emails to a list of contacts ❌ ☑ Pre-tick consent checkboxes on forms ❌ 😤 Make it hard for people to unsubscribe ❌ 🆔 Fail to use email authentication and help mailbox providers out ❌ 📉 Let your email engagement metrics slide If you need to start cleaning up your act, we've got some advice... 💌 👉 https://lnkd.in/gcJSDdHe

#EmailNewsletter or #LinkedInNewsletter? What's the right strategy? You can probably guess what we have to say about this. But... Don't jump to conclusions just yet. Explore the ups and downs of these two forms of content distribution so you've got a better idea of where to invest your marketing efforts and what you can expect from these two channels. 🤼 LinkedIn vs Email 🤼♀️ : 𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗵𝗮𝗺𝗽𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿? 👉 https://lnkd.in/gqbX375j 🥊