E.L.F. BEAUTY

E.L.F. BEAUTY

Personal Care Product Manufacturing

Oakland, CA 305,865 followers

We stand with every eye, lip, face and paw with a deep commitment to inclusive, accessible, cruelty-free beauty.

About us

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.

Website
https://www.elfbeauty.com/
Industry
Personal Care Product Manufacturing
Company size
201-500 employees
Headquarters
Oakland, CA
Type
Public Company
Founded
2004
Specialties
Cosmetics, Beauty, Cruelty-free products, Vegan products, Skincare, Makeup, and clean beauty

Locations

Employees at E.L.F. BEAUTY

Updates

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    305,865 followers

    At e.l.f., we are passionate about fueling the next generations of leaders.    Today is National Intern Day, so what better time to celebrate all our amazing e.l.f.terns. We will be spotlighting some of the incredible young talents that have joined our rocketship.   This summer, we welcomed the largest class of e.l.f.terns to date, all who bring their own uniqueness to our workforce.    Check out some of our e.l.f.terns!   🚀 Heidi Weng Heidi joins us from UC Santa Barbara and is working within our Digital Analytics department. Heidi manages analyzing data from our e.l.f. Cosmetics website. Her favorite thing about e.l.f. so far? Being welcomed in by her team and trusted with important tasks.    🚀 John Genna John joins us from Binghamton University. He is working within our Financial Planning & Analysis and Investor Relations departments where he is keeping a finger on the pulse of all things trends and performance. John’s highlight of his internship so far has been contributing to high-impact projects that drive our business. 🚀 Mihika Patel Mihika joins us from Drexel University. She is supporting our Digital department as a UX/UI intern. Some of her tasks include research and design for a special new tool to better help our community shop our products! Mihika’s favorite part of her time at e.l.f. so far? Connecting with her fellow e.l.f.terns to better understand all departments within our organization.    🚀 Antoinette Torres Antoinette joins us from Cornell University and is working within our Digital department. She is supporting our e-commerce websites with product management. Antoinette is enjoying learning the ins and outs of her role while connecting with her team.    🚀 Isabella Diodati  Isabella joins us from Fairleigh Dickinson University, where she just graduated from this past May with magna cum laude honors. She is working on our SEO team and assisting with developing new platforms and tracking product mentions. Isabella’s favorite part of her time at e.l.f. has been meeting so many new people and learning new skills.    Stay tuned to learn more about some of our amazing e.l.f.terns! We are loving working with these superheroes! ❤️

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    305,865 followers

    What does it mean to be a bold disruptor with a kind heart? ❤️ Answer: "So Many Dicks" This movement has not only captured attention while raising awareness for corporate board diversity, but also significantly boosted brand familiarity among women, as recently highlighted in The Harris Poll! According to their latest findings, our campaign has successfully resonated with our audience, reinforcing e.l.f.'s commitment to empowering bold disruptors everywhere. 🌟“This educational campaign led to significant growth in U.S. women’s familiarity with the e.l.f. Cosmetics brand.” 🌟 “After the campaign, women more often described e.l.f. Cosmetics as “visionary” (+5.1) and “dependable” (+5.0).” Boosting positive brand perceptions and highlighting the need for corporate change among US companies are things that we are SO passionate about. Thank you to The Harris Poll for recognizing e.l.f. Beauty. This achievement reaffirms our mission to redefine norms and empower others to express yourse.l.f.! Read more about the impact of our campaign here: https://kk.rs/dJoTB

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    305,865 followers

    e.l.f. Beauty fosters a unique culture by living our ethos. We create the cultural conditions necessary for innovation to thrive. ✨ We stand for every eye, lip and face, and our workforce reflects the diverse communities we serve. According to a recent employee survey, 95% believe they are well informed at e.l.f. and 94% feel connected to the vision. We hire teams of superheroes and unleash our superpowers at the speed of culture. 💪 The best part is we are growing, and we are looking for like-minded, bold disruptors with kind hearts to join us. We are currently hiring for several roles across our company. Check out one of the latest opportunities on our Naturium team: Manager, Packaging Engineer. This position will manage packaging development for the entire portfolio in partnership with the sourcing manager. Find the full job description and application here: https://lnkd.in/exDU_Q_6 Explore all our current open positions on our careers page: https://lnkd.in/ebgxqFQF There is no place like e.l.f. 🚀

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    305,865 followers

    Yesterday was a whole vibe 💜✨ Keys Soulcare was thrilled to be a part of the incredible Hell’s Kitchen Block Party at the Barclays Center in NYC. 🌟 Connecting with our community is a priority for our Goddess-in-Chief Alicia Keys, and nothing says ‘we’re friends’ more than an open invite. Attendees enjoyed DJs spinning tunes, captivating performances, engaging games, and fantastic giveaways, including samples of our beloved Keys Soulcare Golden Cleanser and Protect Your Light Daily Moisturizer, along with fun temporary affirmation tattoos! 🤩 It was a whirlwind of glowing positivity, music for the soul, and radiant community spirit that truly embodied the essence of Keys Soulcare. In addition to the festivities, Alicia Keys joined Prime Day's Amazon Live, discussing all things soulcare to celebrate being part of Prime Day for the first time ever. There is SO much happening for our amazing community. What a fantastic celebration in partnership with all of our lightworkers. Thank you to everyone who joined us to make this event a memorable success.

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    305,865 followers

    Naturium has expanded into the nation’s largest beauty retailer, Ulta Beauty! 🚀 Our clinically-effective brand will now offer its extensive assortment of skin, body and lip care products at an Ulta Beauty near you. To mark this exciting milestone, Naturium has launched the all-new Glow Getter Body Oil, exclusively with Ulta Beauty. 💛 "We are incredibly excited about our partnership with Ulta Beauty! Our Naturium community was loud and clear about which retailer they wanted to see us in next, and we're happy to always give them what they ask," said Susan Yara, Founder of Naturium. Driven by accessibility, Naturium’s "Skincare for Everywhere" strategy is filling a whitespace for clinically-effective skincare at extraordinary price points. Ulta Beauty, a long-standing partner to e.l.f. and aligned with our mission, is a key part of Naturium’s rapid growth trajectory. Cheers to this exciting next chapter for Naturium and Ulta Beauty! 🎉

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    305,865 followers

    e.l.f. ❤️’s Amazon! In just one week, we have brought our partnership to new heights! ✨We launched our Keys Soulcare theme on all Amazon Alexa Echo devices. ✨We glowed up 200+ Amazon Lockers in the US & UK, wrapping them with Bronzing Drops. ✨We are connecting constellations between our Amazon community and our loyalty program, Beauty Squad. Our Beauty Squad will now be promoted on Amazon, linking the community directly to our sign up page. Our members can shop on Amazon and redeem points for Amazon gift cards, Venmo Cash and more To make this moment even more e.l.f.ing special, we’ve added new bonus points for our 5 million+ Beauty Squad members when shopping on Amazon. Each of these moments are important as we expand our partnership with Amazon in new ways to surprise and delight our community. Working with Amazon, as a platform with incredible surround sound, helps us turn up in unexpected spaces and places. 🚀

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    305,865 followers

    We are furthering our mission to break boundaries in beauty and beyond! We are proud to be revolutionizing the way you shop as the first beauty brand to test real-world commerce on Roblox through e.l.f. UP! 🎮💄 Since its launch, our Roblox game has been lightning in a bottle. e.l.f. UP! empowers players to follow their entrepreneurial dreams while being cultural change-makers, focusing on causes they care about. With over 13 million visits, we are surprising and delighting our community where they are. 🚀 Through this immersive experience, visitors aged 13 and up can now purchase physical products that come with exclusive digital UGC items for their in-game avatars. At e.l.f., we stand for every eye, lip, face, and paw, and our Roblox players love pets as much as we do. To celebrate this launch, we’ve created a limited-edition e.l.f. UP! Pets Hoodie. This Roblox-exclusive physical product showcases our commitment to being double certified cruelty-free (PETA & Leaping Bunny Program certified) and features one of our beloved virtual pets. Alongside this exciting launch, e.l.f. Beauty is making a $50,000 donation to the The Humane Society of the United States, reinforcing our dedication to animal welfare.🐾 “Our community deeply values our superpower of cruelty-free products. Through the e.l.f. UP! Pet Adoption Center, we’ve learned how essential this superpower is, shaping our approach in this space.” said our Chief Marketing Officer, Kory Marchisotto. The future of shopping is here and it's e.l.f.ing amazing! 🤩

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    305,865 followers

    Congratulations to paralympic swimming icon, Anastasia "Tas" Pagonis, on her incredible accomplishments this competition season! 🏊♀️✨ We are beyond proud of Tas's achievements both in and out of the pool. Her dedication, perseverance, and passion inspire us all. As she continues to redefine limits and break barriers, we are standing alongside her every step of the way. Tas exemplifies the e.l.f. spirit—bold, fearless, and unafraid to express her (s)e.l.f. with a heart of pure gold. Tas, your e.l.f. fam is cheering you on from the sidelines stateside, celebrating your victories and eagerly anticipating what you conquer next! 🚀 Thank you for being a shining star example of strength, beauty and courage.✨

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    305,865 followers

    “e.l.f. the rules, go create YOUR OWN.” ~Kory Marchisotto, E.L.F. BEAUTY Our Chief Marketing Officer, Kory Marchisotto recently had an insightful and inspiring conversation on the Uncensored CMO podcast with host Jon Evans on redefining beauty.✨ In this episode, Kory delves into how e.l.f. built a billion dollar beauty brand! She also spills the beans on her journey into beauty, what drew her to e.l.f., and how e.l.f. is a different kind of company, PERIOD— with every e.l.f. being a shareholder.🤯 This is a podcast you won't want to miss, Kory's explains her formula for success and offers incredible insights into how e.l.f. disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. 🗣️ One of our fav golden nuggets is below 👇 – Kory’s personal formula, the 5 Cs: 💥Curiosity - “Put your head in all the places that you’ve never been to before” 💥Courage - “Take the things that you learned in the curiosity phase, and bring them forward” 💥Creativity - “Think differently” 💥Conviction - “People are going to try and throw you off your horse, you have to have the conviction to carry it all across the finish line."  💥Community - “Don’t go at it alone- surround yourself with people that are good for you and will hold you up in all times” Hear it from her and tune the e.l.f. in! Thank you Uncensored CMO and Jon Evans for this special episode. We encourage you to turn the e.l.f. in to all episodes! 🚀🚀🚀 https://lnkd.in/eQCSGyiE

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Funding

E.L.F. BEAUTY 2 total rounds

Last Round

Post IPO equity

US$ 3.9M

See more info on crunchbase