AG1

AG1

Wellness and Fitness Services

Empowering people to take ownership of their health through Foundational Nutrition.

About us

At the heart of AG1 (Athletic Greens) lies a commitment to our mission, to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to enhancing our formula to bring Foundational Nutrition to people around the world. Our approach is deeply rooted in science, with a continuous pursuit of excellence. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop or travel packet when mixed with 8 ounces of water, gives you the nutrients you need with the simplicity you want in a daily routine. Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans and Continuous Improvement—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our team around the globe.

Website
https://drinkag1.com/en
Industry
Wellness and Fitness Services
Company size
201-500 employees
Headquarters
Remote
Type
Privately Held
Founded
2010
Specialties
whole food supplements, high quality supplements, healthy living, dietary issues, gut health, micronutrients, microbiome, health and wellness, health, 100% remote, and nutrition

Locations

Employees at AG1

Updates

  • View organization page for AG1, graphic

    73,641 followers

    We’re pleased to announce that Kat Cole is stepping into the role of CEO at AG1 after more than two years as President and COO. Since joining AG1, Kat has led the company through a period of immense growth while investing in talent and capabilities to drive innovation, quality, and scale—and take great care of our customers. As CEO, she will lead AG1’s next phase of growth. https://lnkd.in/gPDJAwVg

    Green Drink Specialist AG1 Names Cole CEO, Succeeding Ashenden

    Green Drink Specialist AG1 Names Cole CEO, Succeeding Ashenden

    bloomberg.com

  • View organization page for AG1, graphic

    73,641 followers

    AG1 CEO Kat Cole sits down with Masters of Scale to discuss what it was like to join a company she was a customer of, the power of asking questions, and how she thinks about fostering talent and speed on her teams. “Answers don’t scale. Questions do. And finding the right questions allows me to make better decisions and have more fruitful actions, regardless of the dynamics, the situation, if it’s boom times or bust times, and I’ve certainly led all of those and in between scale. So the ability to, the comfort to, the muscle for asking really strong questions is a super power.” - Kat Cole Thank you Jeff Berman for the conversation.  https://lnkd.in/gQPQKAyi

    View organization page for Masters of Scale, graphic

    32,029 followers

    From Hooters of America, to Cinnabon, and now AG1, Kat Cole has a track record of scaling iconic brands. On Masters of Scale, the newly-minted CEO shares the importance of asking the right questions to forge a path forward. Host Jeff Berman dives into Cole's fascinating career and how she’s applied the lessons learned along the way to steering a billion-dollar health supplement company.

  • View organization page for AG1, graphic

    73,641 followers

    What daily habits are essential for Olympic fencer Miles Chamley-Watson? In this episode of Morning People, we spent the waking hours with Chamley-Watson at his home in Los Angeles as he trained for the upcoming 2024 Olympic Games in Paris. The one place he truly finds focus? Fencing. “When I put the mask on, I always feel like a superhero.”  Watch the full episode on YouTube https://lnkd.in/ewVgSpCK  

  • View organization page for AG1, graphic

    73,641 followers

    We partnered with the inspiring Robin Berzin MD, Founder and CEO of Parsley Health on a new series: The Long Game: Longevity as a Practice. In the third episode, Berzin and AG1’s Tess Marshall, ND discuss the strength of the mind-body connection and how, through Dr. Berzin's personal experience and research, she believes that the body is designed to process emotions through movement. Watch the full episode on YouTube https://lnkd.in/gsFCEpM7 and stay tuned for more episodes. 

  • View organization page for AG1, graphic

    73,641 followers

    Kat Cole, President and COO, took the stage at WSJ Global Food Forum to share her views on the industry, raising the bar on quality and standards, and why she chose to focus on health and wellness after a decade at Focus Brands. “We make one green powder, and we’ve been working on perfecting it for the past 14 years. Everything we do affects the one thing we do. So we have to hold ourselves to the highest standard.”  - Kat Cole Thank you The Wall Street Journal and Kim Last for inviting us to Chicago for the conversation. Watch the full video https://lnkd.in/gYzf76aa

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  • View organization page for AG1, graphic

    73,641 followers

    10-time World Record Holder.   New York Times best-selling author.  Entrepreneur.  Nonprofit Founder of Beyond 7/2. Professional athlete. Father.  We’re excited to welcome Colin O'Brady officially to the AG1 community. Colin sets out on June 15th to compete in the Race Across America (RAAM) for his SUB6 Project where he will attempt to smash another World Record alongside his childhood best friend. RAAM is one of the longest, most difficult cycling events in the world covering 3,000 miles coast to coast across the USA.  Colin has been training over the past 12 months for RAAM and while his training may vary from day to day, AG1 is an easy way for him to prioritize his health and wellness consistently. Follow Colin as he races across the US at @colinobrady on Instagram.

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  • View organization page for AG1, graphic

    73,641 followers

    Most supplements rely on third-party ingredient research to validate their claims. We took it one step further (three, actually). We’re proud to share the results of three new research studies on AG1. Our in-house Research team worked with independent scientists and labs to conduct a pilot set of studies on the complete AG1 formula. Our commitment to research is ongoing, and we’ll use these results and learnings to power the development of future studies. The methodology, full results, and links to peer-reviewed publications are available on drinkag1.com.

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  • View organization page for AG1, graphic

    73,641 followers

    We're so excited to share our 2023 Impact Report. AG1 was founded in 2010 to empower people to take ownership of their health. We believe that when we’re successful, the effect extends far beyond each individual. It’s why we’ve made 52 iterations of AG1 since launch, and why we’re constantly improving our processes to do more good for people and the planet. Read an overview of some of the exciting milestones we reached in 2023, or visit our site to learn more about our impact pillars and download the full report. https://lnkd.in/eekxwhKd

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