AI and attention metrics are transforming media optimization. 💡 In this episode of DV Live, DV’s Wayne Tassie interviewed VML’s Kiessé Lamour at DV IMPACT: United Kingdom to explore how advertisers can leverage these tools to drive business outcomes. DV Live is a video series where we’ll interview industry leaders and pick their brains on the latest ad tech trends and insights.
DoubleVerify
Advertising Services
New York, NY 29,832 followers
DoubleVerify powers performance for the world's largest brands, marketplaces and publishers.
About us
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.DoubleVerify.com.
- Website
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http://www.doubleverify.com
External link for DoubleVerify
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Impression Quality and Audience Quality Solutions for Brand Marketers, Ad Viewability, Ad Prominence, Impression Delivery, Transparency and Accountability to Digital Media, and Brand Safety and Fraud Protection
Locations
Employees at DoubleVerify
Updates
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Looking for insight on how to authenticate brand safe and suitable delivery on TikTok? View our latest case study to learn how Mondelēz International leveraged DV’s post-bid measurement and incident reporting to deliver its creative message to consumers alongside safe and suitable videos. Learn more here: https://buff.ly/4cVWujE
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How do marketers in APAC really feel about artificial intelligence? 🤔 According to our Global Insights: 2024 APAC Report, 60% say AI-driven campaign optimization has a positive impact on media quality! We’re thrilled to present our first-ever regional insights report, offering an in-depth look at the unique quality and performance trends across the APAC digital media ecosystem. 🌏 Our report addresses: - The proliferation of Made for Advertising (MFA) content - The increased opportunities on retail media networks - Navigating the promises and challenges of AI - The importance of attention measurement & local media quality trends - Sustainability in the advertising ecosystem - Local election trends and how to protect your brand Download our APAC report here: https://buff.ly/4eYE6YN
Global Insights: 2024 Trends Report - DoubleVerify
https://doubleverify.com
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The digital landscape is changing, and the need for transparency and integrity in advertising has never been more essential, especially as we see a rise in Made for Advertising (MFA) sites. In our newly launched Transparency Center, we share detailed explanations on various digital advertising topics so you can maximize protection and performance. This blog dives into how we identify MFA sites and examine misconceptions. Learn more here: https://buff.ly/4cc63u9
Did Verification Catch It? Exploring Made for Advertising Sites and DV's Measurement Standards - DoubleVerify
https://doubleverify.com
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Congrats to DV’s Penny Langenfeld (Head of Sales, Integrated Solutions, APAC) for her selection as a juror for the MMA Global Smarties APAC! As part of the jury, Penny will evaluate marketing campaigns and solutions that drove business impact. Interested? Submit your campaign before July 31 for a chance to be recognized. Enter here: https://lnkd.in/ds4nHqH
DV's Penny Langenfeld Selected as a Juror for SMARTIES APAC
mmaglobal.com
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Leaving Oracle advertising? Join DoubleVerify for unmatched media quality and performance. 🚀 While change can be difficult, we offer a smooth transition to superior verification services for your business. Here’s what you can achieve with DV: 🎯 Control and customization of your contextual strategy 🛡️ Comprehensive brand protection across all media environments 💪 Confidence to maximize your advertising ROI using dynamic AI activation Want to learn more? Click here: https://buff.ly/4dolQXh
Transition From Oracle to DoubleVerify - DoubleVerify
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At DV, we know that digital advertising only thrives when publishers are able to monetize their inventory. In our newly launched Transparency Center, we share detailed explanations on various digital advertising topics so you can maximize protection and performance. This blog looks at how we help publishers maximize ad inventory revenue and reduce friction with buyers. Learn more here: https://buff.ly/4eyiGRZ
How DV Supports Publisher Monetization
https://doubleverify.com
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This week, DV proudly celebrated World Youth Skills Day by highlighting our commitment to empowering future leaders through multiple initiatives! - Through the DV Internship Program: We offer valuable hands-on experience and mentorship to nurture the next generation of tech innovators. Our interns gain real-world skills and insights from industry leaders. - Through the Multiverse Engineering Apprenticeship Program: We help transform software enthusiasts into skilled junior software engineers through immersive training. This program bridges the gap between education and the tech industry, fostering the next wave of tech talent. - Through our partnership with Brixton Finishing School: We ensure diverse talent from underrepresented communities can access opportunities in the Creative, Media, and Tech industries. By investing in youth skills, we’re building a stronger, more diverse future for the tech industry. #WorldYouthSkillsDay #FutureLeaders
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If you haven't thought about AI-powered custom bidding, are you even a marketer? AI is reshaping the world and pushing digital advertising boundaries in unprecedented ways. Read our latest blog where we talk about AI in advertising and how you can maximize advertiser outcomes with custom bidding algorithms. Check out the highlights: 📌 What is AI? 📌 How is AI used in advertising? 📌 How can advertisers maximize outcomes with custom bidding algorithms? 📌 How can advertisers implement AI into your campaign strategy? Click here to get the latest on AI: https://buff.ly/3WrMrMf
AI in Advertising: An In-Depth Guide to Custom Bidding Strategies
https://doubleverify.com
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À medida que aumenta o uso da TV Conectada (CTV), não só espectadores e anunciantes estão interessados nesse mercado, mas também os fraudadores que querem tirar proveito do rápido crescimento dos canais de streaming. Veja o que Rafael Reis, da DV, escreveu no Mundo do Marketing sobre as oportunidades e desafios únicos da publicidade em TV conectada. Leia aqui: https://lnkd.in/dP-ntd8S
Publicidade em streaming de TV: sua marca está segura neste novo mercado?
https://www.mundodomarketing.com.br